Home Business Podcast

Interview with Dr. Michael Solomon author of Marketers, Tear Down These Wallsr Home-based business owners have to reach people through marketing whose reality is shaped by social class, gender identity, culture, and lifestyle choices. Many of these categories are no longer relevant as people access a variety of experiences that cross traditional home business boundaries. So how can home-based mark...

Interview with Elaine Rau Founder of LadyBossBlogger So what happens when you lose your brother-in-law, your job, your home all in one week – and you're stuck in a third world country with no job opportunities? Elaine Rau had to learn how to make an income online... ASAP. So she spent her last bit of savings and invested in a blog domain: LadyBossBlogger.com. Since its inception, LadyBossBlogger h...

Interview with "Orgasmic Leadership" Author Rachel Scherl We've heard the term Entrepenreur, Mompreneur, and World-Preneur. Now, how about Vagipreneur? Yes, dubbed the first "Vagipreneur," Rachel Braun Scherl is on a journey to find out how businesses can profit from the surge in awareness of women's sexual health and wellness. Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson inte...

Interview with Business Growth Guru Dr. David Kubes So much of the focus in a home-based business is getting started up and stable. But what about after the business is launched and on a stable foundation. An entrepreneur needs to change his or her focus. In this post start-up phase, it's time to focus on increasing revenue, to develop additional business revenue streams. We also need a new entrep...

Interview with CEO & Author Sharon Rowe Whether you are making good money or struggling to just make a living… You know when an opportunity arises to create something bigger than yourself…where you can and want to add your efforts. We are all told we don't have or know enough. But What is enough? So, what if instead of setting out to conquer the market you position your home business as an influen...

Interview with Gig Guru Dr. Curtis Odom The new Gig Economy offers unparalleled opportunities for home business owners to tap into talent, to grow and expand your business. Within a matter of hours, you can literally start from scratch searching for Gig help, and then have that new talent plugged into supporting your business. This puts home business owners on an even playing field with corporate...

A home business owner is not going to get Beyoncé to endorse their business or product, to successfully leverage influencer marketing. Rather, can Micro-Influencers help you to build your home business? To help answer this question, Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson talk with Laura Cole, Vice President of Marketing for Vivial (vivial.net) and frequent contributor to...

Interview with Julie Cole of Mabel's Labels There's nothing more motivating than a great business success story. And Julie Cole fits this profile. Julie Cole is a recovered lawyer and mother of six who co-founded Mabel's Labels (www.mabelslabels.com) from her basement, with products now sold to a worldwide market. Julie shares with Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson,...

We've gone from TV to Twitter and in today's marketplace, that can be confusing for home-based business owners. For others, it' can be a dream come true. In today's social media connections, any business owner can become their own reality TV host to market their start-up or established business. With little technical proficiency and know-how, most anyone can tap into social media channels to celeb...

Interview with Vishal Agarwal Author of Give to Get When you start-up a business, a lot of time and investment goes into building that  business. But up to 90 percent of new businesses bulldoze into failure. Often this is due to habits of the business owner – the Leader of the enterprise – that dooms business success. In helping us to avoid getting bulldozed, Sherilyn Colleen, Managing Editor, and...

Can you make yourself great at sales by next Monday morning? Dave Cook says YES!  As we preach at Home Business TV, your most important job as a small business owner is sales. Without the revenue generated by healthy and stable sales, all other business activities are moot points. Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson interview David Cook, an in-demand expert on sales t...

Since the late 1990's, email has been the biggest direct marketing channel. Email has evolved, but the same principles apply: Give value, be consistent and targeted. No one knows this better than Scott Keyes, founder of Scott's Cheap Flights. Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson interview Scott Keyes, to talk about how he founded Scott's Cheap Flights in a Denver coffe...

Interview with Empowered Couple Jocelyn and Aaron Freeman Do you feel like you are barely balancing romance and business? Need more passion? Or maybe you are in business with your partner and you want to take both to the next level? Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson interview "EmPowered Couple" Jocelyn and Aaron Freeman. They cover the nuances of being in business a...

Interview with Author Stacey Hanke Email is critical to your marketing and business success. Have you ever sent an email – to a business partner, colleague, client, or sales prospect – and never got a response? It's probably not that they are too busy to respond, it's because they don't want to respond. Simply put - Your email missed the mark! If you want to be heard through the clutter, before yo...

Interview with Culture Design Expert Jesica Higgins An entrepreneur's world, particularly with a start-up, can be 24/7. Can you actually work less and be more productive? Can you change your business habits and tap into a "mindfulness" that increases your productivity? Jessica Higgins say "Yes!" She believes you can even go on vacation and really be on vacation. That as entrepreneurs, we too can c...

Everyone has heard the adages "no man (or woman!) is an island" and "united we stand, divided we fall."  These sayings reinforce the value of collaboration. Collaboration allows entrepreneurs to maximize the knowledge and expertise of others and gain essential feedback in their drive to build a business. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson inter...

How do the best salespeople become trusted advisers to business owners and top executives? It's all about preparing the right message, and then getting in front of the right influencers and decision-makers. As a home-based business owner, your goal is to close big sales and establish loyalty for the long-term. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard "Captain" Henderso...

Discover the power of messaging to bring attention to your product, ideas and business. Can good, effective, simple messaging EMBED your home business into the minds of your customer base? YES! Good messaging is not an accident. Sherilyn Colleen, Managing Editor, and Richard "Captain" Henderson interview Cam Barber, a professional speaker and author of What's Your Message? Cam focuses on the aweso...

Can your business lay a foundation for a self-expression movement that motivates women to love and express their true selves? Valerie Wray and Joy Fennell believe they can. They developed the 125 Collection, a new way of thinking about lifestyle accessories and home goods. Sherilyn Colleen, Managing Editor, and Richard "Captain" Henderson interview Valerie Wray and Joy Fennell; to talk about their...

When you are more proactive and future-focused, you'll find that your business is easier to run. If you are putting in all the time and energy it takes to run a home-based business, then you need to have a strategic plan. It will help you to capitalize on your talents with increased simplicity and efficiency. Most Successful business owners have a business plan, and you should, too. It will save y...

How often do you feel overwhelmed, stressed out, distracted and unable to focus? Can we find calm and focus when home business work and life feels overwhelming? When you pay attention to the sensation of being overwhelmed, you can investigate the causes and start to shift the patterns. Becoming more conscious about how you spend your energy and resources reduces feeling overwhelmed as you let go o...

Does your business have a consciousness? That consciousness can draw in clients, ideas, systems, money, and staff for you. Consider what your business will be like if you did not have to control everything but instead could partner with the business and its energy for guidance. What can your business contribute that you have not yet considered? To help answer these questions, Sherilyn Colleen and...

Can you thrive in the Gig Economy? The Gig Economy is growing to be dominant economic sector of the home business economy.  The Gig Economy ios where old jobs are obsolete and freelancing is the future. Sherilyn Colleen and Richard "Capt'n" Henderson interview Olga Mizrahi, a national speaker, marketing expert on the gig economy, and author of "The Gig is Up." Subjects discussed in this podcast in...

Can you grow your business by franchising? Franchising is one of the dominant sectors within the home-based business industry. Over half of franchises can be operated home-based. This opens up opportunities for business owners to grow by franchising. Why is it that some franchises seem to expand so quickly, and others can't seem to get off the ground?  Richard "Capt'n" Henderson and Sherilyn Colle...

Do you know the difference between marketing mix and promotional mix? Getting the right mix between marketing and promotions is critical to your home business success. Richard "Capt'n" Henderson and Sherilyn Colleen interview marketing guru Lonny Kocina Author of the Amazon's best seller book "The CEO's Guide to Marketing." Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects disc...