Home Builder Marketers

This week we sat down with Jon, founder of Subtrak, a software platform built to help contractors and home builders create, organize, and track their standard operating procedures. Jon works with construction companies to bring order to the chaos that comes with managing crews, subs, and multiple projects at once. We dig into why SOPs are the difference between a builder stuck at $3 million and on...

James Russell has spent close to a decade helping builders and trades stop drowning in busywork. As the owner of Builder VA and someone coached directly by Dan Martell, he has helped around 350 builders buy back their time by letting go of the decisions that keep them up at night. He joins Seth and Nicholas to break down why most builders are stuck doing $15 an hour tasks themselves and how to fin...

Nick Peret has spent over a decade helping contractors fix what most agencies ignore. He runs Better Boss, a JobTread implementation service that uses Claude AI and the new JobTread MCP to build out custom systems for home builders, remodelers, and contractors. He joins Seth and Nicholas to break down how AI is actually reshaping operations inside construction businesses doing $500K to $5M. Inside...

Michael Krisa, host of Builder Straight Talk, joins Seth Van Daele and Nicholas Cormier on the Home Builder Marketers Podcast to unpack what he's learned from interviewing some of the most successful custom home builders across North America. Michael shares how he selects guests, the traits every scaled builder shares, and the pitfalls that quietly sink operations before they ever reach real g...

Nicholas and Seth sit down with Will Blunt, Head of Marketing at the Association of Professional Builders, the largest coaching company in residential construction with over 10,000 building companies coached across four countries. Will shares the data behind the 3% marketing spend sweet spot, why niching down is the single biggest growth lever for builders, and the story of an Australian builder w...

Seth and Nicholas break down how Home Builder Marketers built 12 AI agents using OpenClaw to run marketing, SEO, websites, project management, and bookkeeping across two Mac Minis that operate 24/7. Live demo included showing one prompt triggering multiple AI agents that scan a website, build a full SEO report, assign tasks in ClickUp, and follow up with the team automatically. They also cover AI...

In this episode, we sit down with Philippe Frigg of Versa Homes-known as the Fixed-Price King alongside Home Builder Marketers’ co-founder Nicolas Cormier. Philippe shares how he scaled his custom home business using social media, built authority in the luxury building space, and why fixed-price contracts beat cost-plus every time. From practical Instagram strategies to real talk about client rela...

From foster care to finding purpose, Tommy Sigman’s story is one of resilience and hope! Hear how he overcame challenges, wrote a book to inspire others, and turned his struggles into a mission. Don’t miss this episode! 

Founded in the summer of 2023, Chris opened Element Pools Ltd. after working as the Construction Manager of one of the big box pool stores in Winnipeg for many years. With over 15 years in the pool industry, Chris brings a wealth of knowledge to the Winnipeg pool market. With a focus on new pool construction, Chris has built and renovated numerous Commercial and Residential Pools over the course o...

Eric Fortenberry serves as Founder and CEO of JobTread, a construction estimating and project management software platform that has helped thousands of builders and contractors sell and manage billions in construction jobs.

Lucas is the Owner, Founder, and President of Secure-Rite Mobile Storage Inc.( ⁠www. Secure-Rite.com⁠ ), which they launched in March 2005. They rent, sell, and modify shipping containers from five corporate locations across B.C. and Alberta.

Dennis and John are the founders of "EZ Modern Homes" Here's some words from them- "At EZ Modern Homes, we’re more than just builders – we’re creators, dedicated to bringing your dream home to life with precision, care, and craftsmanship. As a proud, veteran-owned business, we’ve made it our mission to combine our commitment to service with our passion for building. Every project we take on is a j...

🎙️ Our Marketing Journey 🚀 In this episode, we share the highs and lows of our marketing journey—what worked, what didn’t, and the lessons we learned along the way. Whether you’re just starting or looking to improve, this episode will give you the inspiration and tools to grow your business.

Keeping Customers First! 🚀 ft. Scott Smith In this episode, Scott shares his insights on why putting customers first is the key to long-term success. Tune in for valuable tips on building stronger relationships and growing your business!

Starting his career 25 yrs ago, Gates began working on small projects in cottage country, building decks, and completing roof renovations. From there, he grew his experience and started interior home renovation and additions. He then moved into commercial tenant improvements for small to large corporations. Gaetan has experienced projects ranging from 10K to over 40M in various roles throughout hi...

Joseph William Foster  (born 18 May 1935) is the co-founder of Reebok with his older brother Jeffery William Foster (Jeff). He shares the same name as his grandfather, also named Joseph William Foster. Foster's grandfather was the founder of J.W. Foster & Sons and the pioneer of the spiked running shoe. The elder Foster also developed the trainer and provided most First Division (now English P...

In this episode we're going over all of the mistakes that most of the business owners are making and the solutions you can implement right away to set your business for scalability!