Melanie Campbell

Holistic Women's Business

Business EN ↓ 112 episodes

Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell.  Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people. I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Des...

Author

Melanie Campbell

Category

Business

Podcast website

www.melaniecampbell.com.au

Latest episode

Jul 7, 2026

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Episodes

HWB 87: Why you don't need catchy copywriting on your website to attract your ideal clients. 14.01.2026

Do you feel like you need catchy copywriting on your website to attract your ideal clients? Even though it doesn’t feel right for you. This episode is for you. Today I’m talking about why authenticity in your copywriting is far more important than catchy phrases and hooks. The reason is, we’re all tired of being sold to. We want to connect with the person behind the business. The person who is rea...

HWB 86: How you can create freedom and flexibility in your business with simple systems. 06.01.2026

Do you want to make content creation feel easier with simple systems that align with how you work best? This episode is for you. Systems are simple processes that make things easier, especially content creation. The secret is creating them to suit your personality and your productivity style. I spent years trying other people’s systems in my business only to find that they didn’t work for me. It’s...

HWB 85: How to see your unique value so you can weave it into your business messaging. 30.12.2025

Do you want a simple way to see your value so you can share it in your service-based business? This episode is for you. We can usually see what makes other people special but when it comes to seeing it in ourselves, it can be a struggle. The problem is, that makes it hard to talk about the unique way you can help your ideal clients. It’s why I created a simple system to start taking notice of posi...

HWB 84: Why you don't always need testimonials for your business and what to do instead. 23.12.2025

Do you want tips on what to do when you don't have testimonials for your new  business or services? This episode is for you. When you create a new offering for your business you often don't have testimonials yet. If that's you and you're wondering how you can give your ideal clients proof that your services work, I'm here to help.  Today I’m sharing my thoughts on why you...

HWB 83: Why you need soul-aligned marketing for your business, instead of social media. 16.12.2025

Do you want your marketing to feel more aligned and fun?   This episode is for you. There's so much pressure to be on social media and if it doesn't feel aligned for you then marketing your business can drain your energy. Today I’m sharing why it’s essential to choose marketing options that feel aligned for you instead of listening to all the social media advice. Because the best marketi...

HWB 82: How to work with your ideal clients so it aligns with your energy. 09.12.2025

Do you want to create an aligned way to work with your clients so you don’t burn out? Today I’m here to inspire you to create your own way to guide and support your clients because it’s okay to choose what works for you. And when you offer a unique approach, you’ll attract your ideal people. I used to think that I had to offer zoom calls as part of my one to one work until I created my own process...

HWB 81: Why the perfect words for your messaging are your words and how to find them. 02.12.2025

Do you wish you could find the right words for your messaging? Today I’m sharing my favourite tips to help you get started because I believe that the perfect words are already inside you. The reason we get stuck is because most of the advice out there says that if we don’t follow the formula and include the right copywriting words our message won’t connect. I’m here to show you that the perfect wo...

HWB 80: How to use your intuition for guidance in your heart-led business. 25.11.2025

Are you tired of second guessing yourself or overthinking all the shoulds in your heart-led business? Today, I’m showing you a simple way you can start using your intuition for guidance instead of listening to the noise in your mind. We all get stuck in overthinking because there’s so much advice out there telling us how we should do things in our business. And all that advice has a way of getting...

HWB 79: Why I don't believe in discounts for service-based business and what you can do instead. 18.11.2025

Are you feeling the pressure to offer discounts in your business because everyone else seems to be doing it? Especially around Black Friday sale time. This episode is your permission to say no to discounting your services because your price is an energetic exchange. Today I'm sharing my insights on why I don't believe in discounts for heart-led service-based businesses and what you can d...

HWB 78: How to create an aligned brand style for your heart-led business that reflects who you are. 11.11.2025

Do you want to create branding for your heart-led business that feels like you? This episode is for you. Your brand style matters because it gives your ideal people a visual impression of who you are before they even start reading any of your words. It’s why I want to inspire you to choose colours and images for your website that reflect who you are. My own branding journey has been a long one. Wh...

HWB 77: How to intuitively align your business with who you are and why it matters. 04.11.2025

Do you want to create a fulfilling, inspiring business without changing who you are? This episode is for you. If you feel like most of the business advice out there doesn’t work for you, there’s nothing wrong with you. It’s because you need to choose systems and strategies that feel aligned for you. Today I’m sharing my own experience with changing the way I do things in my business to inspire you...

HWB 76: How to explain intangible results in your service-based business. 28.10.2025

Do you struggle to explain the benefits of your service-based business to your ideal clients? This episode is for you, especially if you feel like the results you give aren’t something tangible that you can easily describe. I’ll share a simple way to show your ideal clients what you do and how it can help them. 3 things I share in this episode are: 1..How you can use your unique process to show yo...

HWB 75: How to price your services in alignment with your energy and values. 21.10.2025

Do you wish there was a heart-led way to price your services and offerings that felt aligned for you? Today's episode is for you. I know that as heart-led businesses we'd rather focus on helping people instead of figuring out our pricing. But when you don’t have aligned pricing it can quickly lead to burn out because you’re overgiving and undercharging. I believe that money is an energet...

HWB 74: How to use core content to build connection with your ideal clients without social media with Mel Daniels. 14.10.2025

Are you looking for a heart-led way to connect with your aligned clients without social media? Today’s conversation with Mel Daniels, Heart-led Content Strategist, is for you. Creating the right content for your business isn't just about being seen. Core content helps you build genuine connection with the people who are aligned for you. In this episode, we chat about how you can use core cont...

HWB 73: How to create purposeful heart-led content that aligns with your energy. 07.10.2025

Are you feeling the pressure to create more content and show up on all the platforms because AI can help you, even though it doesn’t feel aligned? Today I’m talking about why it’s more important to create less content and do it in a way that feels authentic to you. I believe that AI tools like ChatGPT can be a valuable productivity assistant in your business but it’s certainly not a replacement fo...

HWB 72: How to overcome the fear of “what if it works” so you can share your heart-led business ideas. 30.09.2025

Are you getting stuck in the fear of “what if it works” and it’s stopping you from putting your heart-led business ideas out into the world? I used to think this was just me. It turns out, it’s a common fear for heart-led women in business because we care about giving value and we feel responsible for giving our people what they need. It’s why, in today’s episode, I’m sharing practical intuitive t...

HWB 71: 3 things to consider before you build your heart-led email list. 23.09.2025

Are you feeling the pressure to create an email list even though you don’t have the time and energy? This episode is for you. Today I’m sharing 3 things you need to consider before you build your heart-led email list. The reason is, I want to help you choose what’s aligned for you, instead of feeling like you have to listen to the traditional email marketing advice. Because we’ve all heard that cr...

HWB 70: How to align your time with your unique energy rhythms with Christie Flora. 16.09.2025

Do you want holistic tips for managing your time so you don’t burn out? Today’s conversation with Christie Flora is for you. Christie and I chat about how to create holistic time management systems that feel achievable and even fun. Which means you can work in flow with your energy and give yourself permission to do what works for you in your business and your life. Christie Flora is a Holistic Ti...

HWB 69: How to intuitively discover your soul-aligned clients, without doing a client avatar. 09.09.2025

Do you want to intuitively discover who your soul-aligned clients are without having to do traditional demographic based client avatars? This episode is for you. Today I’m sharing my intuitive approach to discovering who your ideal client is because I believe this needs to start with you before you look outside yourself for answers. I’m speaking from past experience because focusing on demographic...

HWB 68: Why you can say no to social media for marketing your heart-led business and how to find an aligned alternative. 02.09.2025

Do you wish you could say no to social media for marketing your heart-led business? Today’s episode is for you. I know we all feel the pressure to use social media for marketing our businesses but it isn’t the only way. I’m here to inspire you to choose an alternative that feels aligned for you. So you can share purposeful content with your ideal clients on a platform you enjoy. Because when you d...

HWB 67: How your heart-led business can stand out in a crowded online space. 26.08.2025

Do you want to know how your heart-led business can stand out in a crowded online space? This episode is for you. Today I’m sharing a few simple tips to help you put your soul-aligned business or offer out into the world and trust that the right people will find you. I’m speaking from experience because I’ve been through this too. And the main thing that helped me was realising that even though yo...

HWB 66: How to support yourself through perimenopause so you can run your business and enjoy life with Mel Macoun. 19.08.2025

Do you want to take control of your perimenopause journey so you have the energy to run your business and enjoy this phase of life? Today’s conversation with Mel Macoun is for you. If you’re a regular listener, you’ll know I often talk about perimenopause. As a woman in business over 40, I’ve been on my own journey. And I know from my own personal experience how challenging it can be to navigate y...

HWB 65: How to re-discover your focus when you're feeling stuck in procrastination in your business. 12.08.2025

Are you feeling stuck in procrastination and you want to find a way to get your focus back? Today’s episode is for you because I know how that feels. It’s normal to procrastinate, it’s something we all go through. But it can stop you from getting started on the things you really want to focus on. It’s why you need simple strategies to overcome procrastination so it doesn’t keep you stuck. Today I’...

HWB 64: 5 things you need on your website to connect with your soul-aligned clients. 05.08.2025

Do you want a simple checklist for what to include on your website so you can attract and connect with your aligned clients? Today I’m sharing my simple tips and insights on the essential things to include on your website based on my experience as a holistic women's business guide, intuitive copywriter and website designer. Heart-led women in business often ask me to review their website and...

HWB 63: How to find your aligned income streams so you can grow a sustainable business. 29.07.2025

Do you want to create income streams in your service-based business that help you make a difference for your ideal people and take care of your energy? This episode is for you. Today I’m guiding you through my simple process for brainstorming income stream ideas for your heart-led business. Which means you can start mapping out your own system for growing a sustainable business that works for you....

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