Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners

Last week we covered the basics of pricing your holiday decorating services. This week, Lindsay and Heather go deeper — into all the things most new decorators forget to charge for, and exactly how those overlooked costs quietly eat your profit margin alive. In this episode of the Holiday Pros Podcast, Heather Lundervold draws on 26 years of trial and error to walk through the hidden costs that do...

Pricing your holiday decorating services is one of the most common questions new designers ask — and one of the most expensive mistakes they make when they get it wrong. In Episode 9 of the Holiday Pros Podcast, Lindsay Sutherland and Heather Lundervold pull back the curtain on exactly how to price your services as an interior holiday designer: from the initial phone call all the way through insta...

If social media feels overwhelming, inconsistent, or just plain out of place when you're posting about Christmas in June — this episode is for you. In Episode 8 of the Holiday Pros Podcast, Lindsay Sutherland and Heather Lundervold break down exactly what holiday decorators and Christmas business owners should be posting, when to post it, and how to stop overthinking the whole thing. Whether you'r...

Did you know there is no college curriculum, no degree program, and no formal training anywhere in the world for holiday design? Not even a single course inside a four-year interior design degree. Until now, this has been an entirely self-taught industry — and this week, Heather and Lindsay dig into what that means for you and your business. In this episode they tackle certifications, professional...

Every designer faces it. That moment when a potential client asks, "Can I see your work?" — and you have... nothing. It's one of the most common fears holding new holiday designers back, and in this episode Heather and Lindsay tackle it head-on with practical, confidence-building strategies you can use right now, even if you've never decorated a single tree for a paying client. Here's the truth He...

Here's a plot twist: one of the most successful holiday design businesses in the country has no website, no logo, and no printed materials — and it's been running for over 26 years. So what actually makes a luxury Christmas brand? In this episode, Heather and Lindsay dig into one of the most misunderstood topics for new business owners: branding. Not the $15,000 branding kit kind (though they cove...

What if the most important work in your Christmas business happens when Christmas is the last thing on anyone's mind? In this episode, Heather and Lindsay dig into one of the most common questions new holiday designers and decorators ask: where do I find clients? The answer might surprise you — because Heather built a 26-year company, landed an 11-year resort account, and was literally gifted a bo...

Scaling a holiday decorating business is one of the biggest challenges designers face — and in this episode, co-host Heather Lundervold gets refreshingly honest about the growing pains she's navigated over 26 years in the luxury Christmas decorating industry, both interior and exterior. Heather started the way most of us do — grabbing friends, figuring it out as she went, and learning some hard le...

Think the Christmas business is all tinsel and tree skirts? Think again. The money moves happen long before September. In this episode, Heather and Lindsay break down exactly what a successful holiday decorator should be doing right now — in the off-season — to set themselves up for a profitable, organized, and stress-free Christmas season. From taking deposits in January to shopping the design ma...

What if you could make six figures in six weeks — doing something you absolutely love — and spend the rest of the year living your best life? Welcome to Holiday Pros: Mastering the Business of Christmas , the podcast where professional holiday decorator and Christmas industry pioneer Heather Lundervold and business systems strategist Lindsay Sutherland pull back the curtain on one of the most prof...