Dr. Cassidy Freitas
Holding Space For Therapists
This podcast is for all the therapists out there, the healers and holders of space, who are hoping to build or grow a modern private practice. Dr. Cassidy Freitas and her guests hold your hand as you navigate owning a business as a clinician and support you in building a profitable, sustainable, and meaningful private practice, all with a modern twist!
Author
Dr. Cassidy Freitas
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Getting Found: Visibility for Therapists with Kristie Plantinga 11.07.2026 36:14
The way clients find therapists is changing, and fast! AI tools, big tech companies with massive ad budgets, shifting search algorithms...it's A LOT. And if what used to work just, isn't anymore, this episode is going to help you understand why AND what you can actually do about it. I brought in Kristie Plantinga of Place Digital. She's the person I personally turn to when I need real,...
"Why Aren't Clients Finding Me Anymore?" Marketing Truths Every Therapist Needs to Hear 06.07.2026 36:33
If your referrals have slowed down and you're not sure why… you're not imagining it. And you're not alone. The way clients find therapists is changing, and fast! AI tools, big tech companies with massive ad budgets, shifting search algorithms...it's A LOT. And if what used to work just, isn't anymore, this episode is going to help you understand why AND what you can actually do...
How to Make Private Pay Therapy an Easy Choice (For You and Clients) with Christine Li of Mentaya 18.09.2023 30:52
In this episode I sit down with Christine Li, founder of Mentaya, an incredible resource for private pay therapists and their clients! We unpack the superbill out-of-network benefits process and discuss the challenges that both clinicians and their clients can face. Christine provides an answer to all of our problems with Mentaya, an affordable option for therapists to support their clients in ins...
Future Proofing your Private Practice Marketing Plan with Kristie Plantinga 21.08.2023 57:54
In this episode I sit down with Kristie Plantinga, founder of TherapieSEO and Best Therapists Directory to explore the future of marketing for therapists. With AI becoming more mainstream, I've had a lot of questions about how the marketing landscape for therapists is changing. In this episode Kristie answers our questions about how to future-proof your marketing plan, and when it's time...
Pursuing a Career in Mental Health with Dr. Ann Garland 20.07.2022 50:19
Today I am so excited to welcome Ann Garland, Ph. D. on to the podcast to talk about pursuing a career in mental health. Dr. Ann Garland is a professor at both USD and UCSD and has taught across disciplines to support students in all areas of mental health. Dr. Garland is also the author of Pursuing a Career in Mental Health: A Comprehensive Guide for Aspiring Professionals - this book is an inval...
How to Co-Write a Book with Dr. Rebecca Williams 03.05.2022 48:13
Is there a book brewing in your heart, and yet you find yourself staring at a blank page with that dreaded blinking cursor... Sound familiar? You're not alone! The process of writing a book is overwhelming! Today, we're talking all about how to co-write a book with published author, psychologist, and my former professor, Dr. Rebecca Williams! In this episode, we're discussing everythin...
SEO for Therapists with Kristie Plantinga 07.02.2022 39:04
SEO-what?! Let's demystify SEO (search engine optimization) together and find out how you can start utilizing this mysterious (but not so mysterious after this episode) SEO stuff to rank high on your ideal client's google search! My guest, Kristie Plantinga , is the founder of TherapieSEO , an SEO agency that helps therapists, coaches, and content creators reach more of their ideal clients...
Adding Coaching to Your Business with Chasity Holcomb 31.01.2022 45:10
The doors to my digital courses for therapists are officially open! This includes The Crafted Practice, The Established Therapist Toolkit and Podcasting for Therapists. You can learn more and join here . The doors only open 3 times a year, so if you're ready, let's do this! Ok fellow coaching dreamers, welcome to the Cassidy and Chasity show! Have you ever wondered if you, as a licensed th...
Instagram Reels for Therapists with Kelly McKenna 26.01.2022 44:29
The doors to my digital courses for therapists are officially open! This includes The Crafted Practice, The Established Therapist Toolkit and Podcasting for Therapists. You can learn more and join here . The doors only open 3 times a year, so if you're ready, let's do this! I'm REELY glad you're tuning into this episode, fellow therapists! ;) All puns aside, Instagram's newest...
Embracing Therapreneurship and Diversifying your Income Along the Way with Dr. Christie Kederian 28.09.2021 43:41
In today's episode we are exploring ways that YOU, as a therapist, can begin to embrace that inner entrepreneur. I've invited Dr. Christie Kederian onto the podcast to share how you can begin to develop your "CEO-rientation" as a "therapreneur" as well as creative ways that a therapist can begin to create passive forms of income. Dr. Kederian is a nationally renowed relati...
Podcast Appearances: Your New Marketing Super Power Tool with Dr. Michaela Buccianeri 22.09.2021 53:55
Have you been wondering how you could become a guest on a podcast as a therapist? Occasionally, someone might come to you directly and ASK, but other times you might need to pitch yourself as a potential guest. If that feels a bit scary and you're a bit unsure of where to even start, this is the episode for you! Today I'm joined by licensed psychologist and copy coach, Dr. Michaela Buccian...
Managing Money in Private Practice with Therapist & Money Coach Linzy Bonham 15.09.2021 46:29
If you've ever felt overwhelmed by money management as a therapist, today's episode is for you! It's understandable. There's all the nitty gritty logistics of managing money like preparing for taxes, budgeting, opening a business bank account, and tracking your expenses. There's also all the emotions and experiences we have related to money that impact the way that we may run o...
Maternity Leave and Private Practice with Mary Bech Somich 11.08.2021 45:55
In this episode I am joined by fellow private practice owner and new mama, Mary Beth Somich from @yourjourneythrough ! Mary Beth just recently had her first baby and today we're talking about her transition into motherhood as a business owner and therapist. We explore how she disclosed her pregnancy with clients, how she prepared for maternity leave as a private practice owner, and the logisti...
Setting Your Fee with Josie Rosario, LMSW 26.05.2021 52:21
For many therapists in private practice, we start setting our fee based on outside data...what are other therapists charging in my area?? Or, what are clients going to be willing to pay for my services?? While this information can be helpful, we also have to be able to first and foremost look INWARD when setting our fee. We need to determine our own needs, the needs of our business, and to conside...
Perfectionism and Private Practice with Dr. Jen Douglas 19.05.2021 54:16
...any other recovering perfectionists here? I know I am! Perfectionism has had a way of coming up in many different aspects of my life...education, motherhood, etc. But, I have also found it to be incredibly prevalent when it comes to my work as a therapist and my life as an entrepreneur. As we know, our work as therapists can be incredibly nuanced, ambiguous at times, and messy. These are all...
Imposter Syndrome with Dr. Kelly Vincent 12.05.2021 54:12
Imposter Syndrome is bound to come up at different stages of our careers as therapists. It definitely has a tendency to come up when we're new therapists and just starting out, but these feelings and fears can show up even further down the road. Maybe you're starting your private practice or maybe you're creating a brand new offering...anytime we're feeling new and inexperienced wi...
Money Mindset Blocks with Lindsay Bryan-Podvin, LMSW, Financial Therapist 05.05.2021 45:22
Do you struggle with your mindset around money as a therapist? Do you find it hard to feel confident in your rates and financial management of your practice? If so, this episode will be for you! Each of us has a story and a history when it comes to our relationship with money. We see this often with our clients, but we tend to underestimate just how much our own relationship with money can impact...
Protecting Your Private Practice Business with Attorney Kate Santon 19.01.2021 46:20
In this episode I am joined by my attorney Kate Santon! In our conversation we talk about the important steps you can take as a business owner to protect your business. This can be scary and overwhelming since many therapists did not learn any of this in school, but I'm hoping this episode will help you feel more confident when it comes to protecting your business. To learn more about Kate you...
Branding and Website Design for Therapists with Monica Kovach 12.01.2021 46:07
In this episode I share my conversation with Monica Kovach, former Art Therapist and Counselor turned Web Designer. Monica shares why a website is so important when it comes to marketing, what our websites communicate to clients, how we can incorporate our personality into our branding, and offers some tangible branding and design tips for therapists. No matter what stage of branding or web design...
An Intimate Look at Digital Marketing Through Instagram with Stephanie Essenfeld @therapyuntangled 31.03.2020 49:39
In this episode I share my conversation with Stephanie of @therapyuntangled . We discuss the steps she took to build meaningful content through digital marketing on instagram that has filled her private practice with her dream clients. We explore ways to connect with your audience and the vulnerable experience of "showing up" in the public digital arena. In these uncertain times (with the...
Building a Strong Referral Network with Dr. Miriam Kirmayer 23.03.2020 39:10
In this part 1 of my conversation with Dr. Miriam Kirmayer, we discuss steps therapists can take to build a strong referral network to support your business and to know where to send clients or community members when needed. We also discuss the experience of comparison to other therapists who share your zip codes and specialities. You can continue to follow Miriam's work by visiting her websit...
Beginning to Prepare for Maternity Leave 23.03.2020 18:45
In this part 2 conversation with Dr. Miriam Kirmayer, we discuss steps she took and that I am currently taking to prepare for maternity leave. You can continue to follow Miriam's work by visiting her website here or on social media @miriamkirmayer. --- To learn more about Dr. Cassidy's step-by-step private courses for therapists including The Crafted Practice, Established Therapist Toolkit...
Hiring a Virtual Assistant with my VA Taylor Anderson 16.03.2020 48:14
In this episode I'm sharing the best business decision I made in 2019, hiring a virtual assistant! I sit down with my VA Taylor to discuss her journey into becoming a VA, the roles a VA can take on for a therapist in private practice, costs, helpful systems for communication, and where you can find a VA for yourself! Hiring Taylor has supported growing my business WHILE protecting me from burn...
From Agency to Private Practice with Elizabeth Earnshaw, LMFT @lizlistens 09.03.2020 56:28
In this episode I share my conversation with Elizabeth Earnshaw, LMFT @lizlistens. Liz shares her story of making the transition from agency work to private practice on a low budget! We explore the fears and blocks that can come up for clinicians who are interested in taking the leap into private practice and offer some tangible ways we made it happen. To continue to follow Liz's work you can...
Time Management with Mary Beth Somich, LPC 02.03.2020 45:15
In this episode I share my conversation with Modern Therapist Academy student Mary Beth Somich, LPC @yourjourneythrough. where we explore all things time management as a modern therapist! We talk about creating your ideal schedule and making it work, boundaries, carving out space for administrative tasks and marketing, and we share our tried and true tips, tricks, and favorite time hacks as busi...
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