Hit Record Podcast - FI GROW Solutions

The FIGROW team discusses best practices and tips to drive fresh content on your website and other digital assets. Your website should present new, relevant, and interesting information that will drive quality leads and conversions for your bank or credit union.

The rules for social media contests have shifted on Facebook and Instagram, especially what works when it comes to running contests. For Community Banks and Credit Unions, your goal for social media contests should be to humanize your brand, drive awareness, and especially give back to your community. In this episode, the FI GROW team discusses best practices for running contests on Facebook and I...

When it comes to new initiatives and undertakings, your community bank or credit union must consider if the long term impact of any given strategy outweighs the cost and effort put into that said strategy. The FI GROW team discusses the factors you need to consider before investing into new strategies and how to make sure you avoid misusing your resources. Whatever the impact of any initiative, th...

The FI GROW team discusses what's currently trending when it comes to mission-driven policies for community banks and credit unions. Here are some effective ways to better define your financial institution's mission and how to make sure you're proactively abiding by your mission!

The FIGROW team discusses how your community bank or credit union can reach thousands of potential customers in your area, to build brand awareness, by investing a few dollars a day into engagement ads on social media. 

The FIGROW team discusses the cost of rebuilding your bank or credit union website and creating a fully functioning "digital branch".  What's the difference? A website is like a digital brochure, but a digital branch offers all the same services and options a consumer would have access to at your in-person branch. Tune-in to learn more!

The FI GROW team discusses Google display ads versus Google search ads, and when it's appropriate for community banks and credit unions to leverage the two to drive conversions for their products and services.

The FI GROW team discusses how to create successful pay-per-click ads on Google to drive customers in-market for your community bank or credit union products and services.

The FI GROW team discusses must-have website features and best practices for your bank or credit union website, such as smart-content, chatbots, and more!

The FI GROW team discusses how Community Banks and Credit Unions should strategize their Ad strategies when it comes to the different social media and PPC advertising platforms. It's important for your Financial Institution to understand how all the different platforms work together - here's why!

The FI GROW team discusses why your bank or credit union isn't sending enough emails out to your subscribers. Here's everything you need to know about email frequency for your financial institution!

The FI GROW team discusses how to convert indirect members or customers to larger relationships and the different types of messaging that goes into growing that relationship beyond their 3rd party connection to your bank or credit union.

The FI GROW team discusses why a bigger budget with Social Media ads doesn't correlate with better campaign results. Tune in to learn how your bank or credit union can be more strategic with the allocation of your financial institution's marketing budget.

The FI GROW team define what a Digital Branch exactly is, why it's important for your financial institution to take the steps forward to building one and all the best practices when it comes to budgeting for your Digital Branch.

The FI GROW team discusses the types of emails your bank or credit union should be sending to your members. We also discuss email frequency and how current industry email standards are shifting to sending more emails more often. Tune in for email best practices!

The FI GROW team discusses how Apple's recent iOS 15 update has impacted advertising on online platforms, by allowing users to opt out of tracking. This in turn, could be problematic when it comes to targeting and retargeting customers. Tune in to learn how we've helped our community bank and credit union clients navigate through these changes.

The FI GROW team discusses how your bank or credit union can build product pages that actually convert. We cover all aspects from defining different types of conversions, lead captures, moving customers into your application process and best practices when building your product pages.

The FI GROW team discusses what banks and credit unions need to be doing for credit card promotions around the holidays. Tune in for the best practices for a successful holiday credit card promotion.

The FI GROW team talks about whether your financial institution should or should not be bidding on it's own name as a keyword for pay-per-click (PPC) campaigns. Known as "branded keywords" - these search terms include your specific bank or credit union's name. We discuss our branded keyword recommendations for our clients' PPC campaigns.

FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or c...