Higher Ed Pulse

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution?  In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on th...

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education.   As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggesti...

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose. In Episode 4 of the How to Market a University Podcast series, Terry advises wh...

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley.   After 2008, Adam decided it was time to do something different - turns out he just wasn't all that passionate about advising folks on how to increase the performance of their portfolios. So, Adam went and g...

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift.  Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Welcome to Episode 3 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee an...

More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University . Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the int...

About the Series:  In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix. We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee,...

On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings.  Mickey pulls a couple of frameworks he uses from Patrick Lencioni’s book, Death by Meeting , and Zach shares a few lessons he’s learned about the best (and worst) ways to facilitate group brainstorms.  Fanatical Fridays is brought to you by Enrollify .  Enrollify is where higher ed comes to learn new m...

On this episode of Chat’s What She Said , Nicole and Zach unpack how best to build a chatbot for higher ed.   The duo shares stories about the best and worst experiences they’ve had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot. Chat’s What She Said is a special podcast series and collaboration...

About the Series:  The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University . Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. About the Series:  In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professiona...

On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines.  Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions.  The duo concludes with a list...

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences. You can access...

On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022.  Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey.   Zach discusses the...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greate...

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content.  Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham.  Zach asks Ian questions like: Can you talk to us about a f...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters. Before joining Morning Brew,  Karen worked as a talent management executive, chie...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing th...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. In just a moment, you’ll meet Kavitta Ghai Co-Founder of Nectir , an edtech startup that brings Slack-like workspaces into every college and university classroom. Kavitt...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRMprov . CRMprov is a biweekly show that reveals how institutions can...

Zach ( @zboozee ) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation.  Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging.  Enrollify is higher ed...

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify. Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing i...

On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for everyone in this high-energy, fast-p...