Higher Ed Pulse

In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z. There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective student...

In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head.  How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouT...

In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most. The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when...

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock.  From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change an...

During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot.  They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students.  If you would prefer to watch as these three brainstorm, discuss, and laugh, please head o...

In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably. The dynamic trio unpacks:  Ideas for how to deliver a way more personalized experience with fewer resources  Pro tips for small-to-midsi...

Amrit Ahluwalia  is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of  Modern Campus . In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs.  The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market...

During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information. From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that...

Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamela Bryan Williams (a Chief Strategist for Learning Design and Development) from Maryville University for an invigorating conversation around how higher education can reimagine its core products, experience, and marketing for the lifelong learner. The...

In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences. The dynamic trio discusses:  How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups) What kind of messaging (ad copy, em...

In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click.  What ads drove you to click/purchase? Any common themes? Let us know!  If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today!  This episode i...

Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education.  Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow.  If you like this podcast, chances are you’ll like other Enr...

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing.   The dynamic trio discusses:  A new framework for student persona development — beyond demographics, here’s what it looks li...

In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees.  Spoiler alert, a standard intro speaker and some small breakouts aren’t enough!  If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button t...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote maj...

On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell , founder of Education Marketer , about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok. Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal bra...

In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students.  What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show?  If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to t...

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.” Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges an...

Every enrollment manager knows how important authentic student stories are to the student recruitment process.  Prospective students want to know what current students think of your institution — full stop.  But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best s...

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education —  a tech-enabled marketing, enrollment, and reten...

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination.  Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the...

This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form.  At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking di...

NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference.   From in-person community to enrollment/marketing technology...

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI. Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should b...

 On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions: What’s one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2? What’s a bad behavior you fell into in Q1 that you want to break in Q2? What is something you changed your mind about in Q1? What...