Search Influence

Higher Ed Marketing Insider

Business EN ↓ 52 episodes

Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve. Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like: SEO & content strategy for higher ed Paid media and enrollment marketing Brand storytelling in...

Be sure to visit the podcast's website and support the creator: highereducationmarketinginstitute.com

Author

Search Influence

Episodes

The New Wave of University Marketing: From FAFSA to WeChat 09.12.2024 12:57

In this episode we explore the evolving world of higher education marketing. We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities. The episode also highlights innovative marketing strategies, including case studies of successful digital campaigns, and the use of messaging apps like WeChat and WhatsApp...

The Future of Higher Education: How AI is Transforming Universities 07.12.2024 17:49

The Future of Higher Education: How AI is Transforming Universities In this episode, we explore the impact of artificial intelligence on higher education. We discuss how universities are using AI for personalized marketing, student engagement, and academic tasks like tutoring and grading. We also address the skills gap among university staff and students, the ethical considerations of using AI fo...