Higher Ed Marketing Insider

The Future of Higher Education: Trends, Challenges, and Opportunities (2025 & Beyond) Join us for an in-depth exploration into the future of higher education, focusing on the major trends, challenges, and opportunities that lie ahead.  From AI-driven personalized videos and the integration of marketing and admissions departments to the evolving role of microcredentials and lifelong learning, t...

The Future of Education Marketing: How AI Will Transform Higher Ed in 2025 Join us on The Deep Dive as we explore how artificial intelligence (AI) is set to revolutionize education marketing by 2025. From  AI agents like Element 451's 'Corey' to personalized learning plans and proactive student support, AI is reshaping how schools engage with students. We delve into real-world examp...

The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being In this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing.  He explains how technology and personalization are becoming more important. Scott also discusses the need to focus on student well-being and mental health. He touches on the ethical concerns of using AI...

In this episode, we dig into the future of college recruitment, from social media dominance to voice search. Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025. Learn how schools are standing out and connecting authentically with students.  We cover: •Why 95% of Gen Z uses social media to research colleges •The rise of in...

The Future of Higher Ed Marketing: Trends for 2025 Join us for an in-depth exploration into the future of higher education marketing as we look ahead to 2025. We'll cover the top trends, including the rise of social media, social search, and AI, and how they are reshaping the way colleges engage with prospective students. Learn about the importance of authentic content, the role of SEO, and t...

Join us as we explore how higher education is transforming in 2024. From creative school holiday videos to cutting-edge student success strategies, we uncover the innovations shaping the future of higher ed. Discover examples like the University of Louisville’s mascot cheer, Georgia State’s animated showcases, and Michigan’s community-driven celebrations. These stories highlight the creativity and...

Revolutionizing Higher Education Marketing with AI and SEO This episode explores how AI and SEO are transforming higher education marketing. Learn how universities can use AI for recruitment, engagement, and student success. Discover tools like Element 451’s AI-powered platform. We discuss SEO strategies to boost visibility, especially after ending OPM partnerships. The episode highlights AI’s rol...

In this episode we explore the evolving world of higher education marketing.  We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities.  The episode also highlights innovative marketing strategies, including case studies of successful digital campaigns, and the use of messaging apps like WeChat and WhatsApp...

The Future of Higher Education: How AI is Transforming Universities In this episode, we explore the impact of artificial intelligence on higher education. We discuss how universities are using AI for personalized marketing, student engagement, and academic tasks like tutoring and grading.  We also address the skills gap among university staff and students, the ethical considerations of using AI fo...