High Rise: Cannabis MSOs, Products & Market Analysis

Live from 4/20/2026 — Cy Scott (Headset) and Emily Paxhia (Poseidon) break down the fully-closed 420 weekend (Fri 4/17 – Sun 4/19) across every connected US and Canadian market in the Headset sample. Plus the culture, the myths, and what Grok 4.20 has to do with any of this. The headline numbers 13.4M units sold in US connected markets over the 420 weekend — +17% vs an average weekend. US dollars...

Cy Scott and Emily Paxhia are back for a no-guest 4/20 special. They start in Alabama, where the state's first dispensary is set to open on May 4 with a menu that includes "gelatinous cubes" but no flower, no vapes, and no pre-rolls. From there, they move through Virginia's latest legalization delay, Texas's temporary win for smokable hemp, Colorado's market correctio...

This week on The High-Rise: The US Army drops marijuana barriers for recruits while DHS deports people for possession — the federal hypocrisy is getting surreal. The White House schedules emergency CBD policy meetings, Ohio breweries go to war over hemp drinks, and Michigan’s new 24% tax is already cratering sales. Plus: Headset data shows 10 of 15 states declining, but cannabis beverages might be...

Cy and Emily dive into the data showing vapor pens closing in on flower as the top cannabis category in California — with only a $5M gap in February 2026 sales. They explore the Gen Z consumer shift driving vape growth, then cover Texas banning smokeable hemp through new THCA testing rules affecting 9,000 stores, plus updates from Florida, New York, and Massachusetts markets. Headset

The FDA just blew past a congressionally mandated deadline on hemp regulation — and a $28 billion industry is counting down to a November ban. Missouri is already passing state-level bans, while New York wants liquor stores selling cannabis drinks. Illinois posted its first-ever annual sales decline. The DOJ says cannabis users can't own guns even after rescheduling. Hawaii's trying &quo...

The Bluegrass State is joining the green rush—but in true Kentucky fashion, they're doing it their own way. Join Emily Paxhia (Poseidon) and Cy Scott (Headset) as they break down Kentucky's cautious entry into medical cannabis, and what it means for operators, investors, and entrepreneurs. In this episode, our hosts dive deep into: Kentucky's unique approach to medical cannabis (spo...

In this year-end edition of The High-Rise, Cy Scott (Headset) and Emily Paxhia (Poseidon) revisit their 2024 cannabis industry predictions to see where they hit the mark and where reality diverged from their forecasts. They delve into the growth (and growing pains) of key state markets—highlighting Ohio’s adult-use ramp-up, New York’s steady climb in retail availability, and the stalled progress i...

Cy & Emily return fresh (or maybe not so fresh) from MJ BizCon in Las Vegas to dish on their 25-second meetup, cowboys everywhere, and what happens when you mix cannabis conference attendees with rodeo folks and AWS techies! 🤠 Plus: Green Wednesday numbers are in! Beverages went absolutely bonkers with a 130% spike (Cy may have helped with that...) The scoop on a game-changing brand that&apos...

If you have any information on a weed burrito, be sure to contact Washington Township NJ police department at 856-589-0330!   In this conversation, Cy Scott and Emily Paxhia discuss the significance of Green Wednesday in the cannabis industry, particularly during the Thanksgiving holiday week. They analyze sales data from previous years, highlighting trends in consumer behavior, discounting practi...

In this episode of The High Rise, Cy Scott and Emily Paxia discuss the latest developments in the cannabis industry, focusing on the implications of the Farm Bill and its potential revisions. They explore the impact of intoxicating 'hot hemp' products on the legal market and the ongoing legislative efforts to address these issues. Next, a look at Ohio's burgeoning cannabis market, a...

The High-Rise Episode 162: Welcome Back to the High-Rise! Join hosts Cy Scott (Headset) and Emily Paxhia (Poseidon) as they return to analyze October cannabis market data, discuss Q3 MSO earnings, and explore emerging industry trends. After a brief hiatus, The High Rise is back with data-driven insights on the state of the cannabis industry. Episode Highlights - Deep dive into October 2024 retail...

Hey Headsetters, we're back with a new interview episode, this time with Verano's George Archos and Aaron Miles. We cover their wholesale strategy, a unique approach to loyalty and visions for the future.  Listen closely and you might actually catch the date that Schedule 3 is scheduled to happen (not really). In this conversation, George Archos and Aaron Miles from Verano discuss their...

In this conversation, Cy and Emily discuss the recent announcement by the DEA that they will recommend rescheduling cannabis to Schedule III. They explore the potential implications of this decision, including its impact on the capital markets, banking reform, and the ongoing Commerce Clause case. They also touch on the significance of this shift in the federal government's view of cannabis a...

Watch out Florida Man, the new headline is going to be about the big numbers that Florida will be putting up in a post adult-use legalized cannabis world. Join Cy Scott (CEO of Headset) and Emily Paxia (Managing Partner of Poseidon) discuss the exciting news that adult-use cannabis legalization has been approved for the November 2024 ballot in Florida - how we got here and what it means.  Links: F...

The commish is cracking down in New York, bringing the full might of the OGS to the legal cannabis market. Emily Paxhia and Cy Scott take a laid-back data-backed look at all the latest headlines coming out of New York -- good and bad!  New York Must Figure Out How to Fix Cannabis Mess, Hochul Orders [NYTimes] Jenny's cannabis sales [Headset]   The Comish [Wikipedia] Homeland Security, NYPD te...

Okay, so it's been a little while but we are back (by popular demand)! The High-Rise returns with an all-new episode where we discuss what's coming for the show this year, and cover the stories we think we'll be talking a lot about during this upcoming year.  New York City vs. Upstate, Ohio timelines, Vapor Pen sales continued rise and Hemp D9 THC is everywhere! It's good to be...

We did it everyone, 2023 is done!! Well, for the High-Rise podcast anyway.  On this episode, Emily and Cy wrap up the year with a podcast episode discussing the significant growth and trends in the cannabis industry throughout 2023 and a look back at what was discussed throughout the year from 75 episodes worth of content! They wrap up the podcast and the year by thinking through 2024 and what is...

In the latest High-Rise, Cy and Emily discuss the latest updates on cannabis legalization in New York and Ohio. They cover the settlement in New York and the approval of licenses for existing medical operators to transition into the adult-use market. They also discuss the disappointing progress of the cannabis industry in New York over the past year.  The bulk of the discussion is on the recently...

New York is (probably) back baby! So, in our latest episode, we dove into New York's cannabis scene – and let me tell you, it's been a wild ride. We kicked things off talking about how New York's retail footprint in cannabis exploded by 2600% - that's going from 1 to 27 stores, which is huge, right? But there's a catch; it's still just 27 stores, and we've got th...

Hey all, hope you had a great Thanksgiving! In this episode of the "High-Rise Podcast," co-hosts Cy and Emily delve into the intricacies of Green Wednesday in the cannabis industry as its happening, focusing on emerging trends, market comparisons, and the nuances of consumer behavior. They examine the distinct dynamics between markets like Missouri and California, highlighting the differ...

This episode explores 'whole day units' in Ohio's medical cannabis program and their impact on the market. Hosts Cy and Emily compare Ohio's cannabis regulations with other states, focusing on patient counts, dispensary numbers, and sales. They discuss Ohio's transition to legal adult cannabis use and speculate on its potential effects.  The conversation also covers Snoop&...

Join Emily Paxhia and Cy Scott in the latest episode of High-Rise, where they unpack Ohio's surprising jump into legalizing adult-use cannabis. It's a big deal, not just for Ohioans, but also for the political chessboard.  The conversation then takes a turn into the world of cannabis heavyweights, diving into the Q3 financial drama of Multi-State Operators like Ascend, GTI, Terrasend, Ve...

In this 150th episode of The High Rise podcast, hosts Cy Scott and Emily Paxhia celebrate milestones for the show and Cy's company Headset.  Headset recently processed its 50 billionth dollar in cannabis point-of-sale data, equating to nearly 1 billion transactions. They also launched a free tool called Brand Explorer that lets anyone search and analyze cannabis brands and their performance. ...

Join Emily and Cy as they host Darren Weiss, President of Verano as they discuss the genesis of the historic lawsuit filed against the federal government challenging cannabis prohibition under the Commerce Clause. The lawsuit argues that the federal government's current contradictory stance on cannabis - where it is illegal at the federal level but allowed and regulated in many states - viola...

In this episode of the podcast, Cy and Emily dive into the latest pre-roll industry report from Headset. They discuss how pre-rolls are exploding in popularity, especially in Canada where they now make up a third of all cannabis sales.  Cy compares Canada's love of pre-rolls to Ned Flanders' Canadian counterpart and his fondness for doobies. The hosts talk about the growth of the connois...