High-Key Growth | The Podcast

Building a company once is hard. Building one again comes with an entirely new set of challenges. In this episode, Ben Schmidt, Founder & CEO of HeyLoopy, shares what he's learned as a repeat founder returning to the startup world after a successful exit. Ben shares during this conversation:  The realities of going to market with a product that can serve multiple industries Strategies he&...

Are you blacking out in investor meetings or presentations? Just not yourself and not confident in what you're selling?  In this episode of High-Key Growth , I sit down with Amanda Corvelle, Identity & Visibility Mentor: Founder of Hidden to Headliner , to learn how to be present, show up, and own yourself in every meeting, podcast, prospective client call, investor meeting, or boardroom....

Most founders think they understand their audience. They have the demographics, the personas, the segments. But oftentimes, that alone is not enough. In this episode of High-Key Growth , I sit down with Erin Weaver, VP of Audience Development and Strategy at The Information (with past leadership roles at The New Yorker, Vox Media, and Group Nine Media), to break down what it actually means to unde...

What does it take to break into one of the most competitive, relationship-driven industries…and build something from the ground up? In this episode of High-Key Growth , I sit down with Olivia Suchko, Founder of Olive, to talk about the realities of building in fashion—an industry where who you know can matter just as much as what you create. From early traction to long-term vision, Olivia shares h...

What does it really take to build — and successfully exit — a company? In this episode of High-Key Growth , I sit down with Hayden Cardiff, 3x founder and former Co-CEO of Idelic, to break down the realities behind building multiple companies and navigating a successful exit. Hayden shares candid insights on what worked, what didn’t, and how each venture shaped his approach to growth, fundraising,...

What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now. In this episode, we cover: How she carved out a niche creating content for Airbnb, hotels, and travel brands Why...

Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses.  In this episode, Kris covers: How to identify and target the right accounts to maximize ABM success Cost-effective ways...

Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer.  In this episode, Brooklin covers:  Low-cost market research and val...

For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth.  In this episode, Jada covers:  Low-cost market researc...

There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like.  In this episode, Nate covers:  Leveraging thought-leadership to drive revenue Identifying the channels that...

For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising.  In this episo...

From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head...

In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry. In this episode, Heather covers:  T...

The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started. In this episode, Andrew covers: Comm...

AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by...

When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market.  In this episode, Kyle covers:...

From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out.  In this episode, Jordan...