High Conversion Health Marketer

A compelling brand story can boost conversions up to 55%. That's a powerful argument for honing your storytelling skills. In this solo episode, I talk about why storytelling is engaging: The role of psychological factors such as emotions, self-identity, and trust How brain processing contributes to the influence of brand storytelling on consumer behavior Why emotional connections created through b...

People pleasing, burnout and codependency can all impact your ability to function as a marketer, manager -- or copywriter. ln this episode, I speak with Jahmaal Marshall, counselor/consultant and CEO of Listen then Speak, LLC. Jahmaal helps coaches and managers tackle these issues at the root. We discuss: When would someone in marketing seek counseling services?  What are some issues your cli...

If your messaging isn't clear, you may as well write in wingdings. It will have the same impact. Problem is, writing with clarity isn't easy to do. It's not just about using easy-to-understand words, although that's part of it. In this mini podcast, I provide four simple ways to ensure your copy passes the clarity test. It can mean the difference between capturing the attention of 4% of people......

In this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience. Connect with Deanna here: The Demand Gen Fix Podc...

Cold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer that builds trust and lets them know you understand their challenges. And they are, therefore, happy to do business with you. Done wrong, you burn bridges that can never be repaired. Learn from Andrew Bolis how to turn cold leads into paying clients on this episode.. Connect with Andrew: LinkedIn: https://www.link...

The way you frame your copy influences how people perceive and respond to your words. So you clearly want to frame your copy in a way that attracts your ideal customer. Providing the best frame is most likely to inspire them to take action. In this solo podcast episode, I talk about the five most effective framing tactics with real-life examples. These include: emotional framing, positive framing,...

Lead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your...

Developing content for demand generation in the B2B space is fraught with challenges. Yet, a strong content strategy is a crucial part of a B2B marketing strategies. In my interview with Paul Slack, CEO of Vende Digital, he describes these challenges, why content marketing is so important for B2Bs in 2023, and how the B2B buyer preferences have changed. Plus, what are the best steps to begin a con...

Capturing the attention of an audience has never been more challenging. Knowing what to say and how to say it makes all the difference between engaging an audience... and not. In this episode, I speak with Karen Nicholas, Communications Manager of Social and Digital Engagement for TreeHouse Foods. She shares her best tips for creating memorable engagement that not only captivates an audience but h...

Stopping the scroll isn't easy to do on social networks. But it's necessary if you want people to read what you post. In my podcast interview with Steve Watt, market insights director at Seismic, Steve talks about the necessary steps you need to take to rise above the noise and grab people's attention. Give it a listen...  Connect with Steve: LinkedIn: https://www.linkedin.com/in/stevewatt/ *...

Copywriting is often misunderstood. Some misbeliefs can prevent you from getting the most out of your copy... or from trusting it enough to test or use it. In this episode, I talk about the 5 misconceptions I hear most... and the truth behind them. Sign up for my newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Why do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examp...

News flash: Email is not dead, contrary to popular belief. In fact, it remains the most effective way to capture your audience's attention. And $42 ROI for every dollar you spend on email marketing is another major incentive to use this channel. In this short episode, I divulge 7 ways to create emails that grab attention and hold it. Let's go... Sign up for my newsletter here for more conversion c...

In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in. Connect with Kristen: LinkedIn:...

Copywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more. Connect with Jess: LinkedIn: https://www.linkedin.co...

The debate runs deep over the role of ChatGPT in the marketing world. Some marketers see it as an easy way to create reams of content with little effort. But at what price? Should writers/copywriters fear being replaced with AI –or is Chat simply another tool in their toolbox? In my interview with bestselling author and founder of RockStar Consulting, David J.P. Fisher (aka D. Fish), we hash out t...

Communication skills matter. Whether you're giving a presentation to a client or speaking on stage, it takes know-how to engage and capture attention. In this podcast interview with Brenden Kumarasamy,  executive coach, and founder of MasterTalk, Brenden tells how you can master your own communication skills. He talks about how he became an expert public speaker, the biggest challenges people...

After interviewing nearly 2,000 people in his career, Ryan Paul Gibson is an interviewing master. His years in journalism - and now as the founder of Content Lift - enable him to navigate nearly any situation. As my first returning guest (Ryan was also my first podcast guest), he spills the beans on how to handle people who don't recall details, those who give one-word answers, and even how to dea...

Your positioning impacts your brand, customer perception -- and everything about your marketing. In my interview with positioning expert, Andrej Persolja, founder of Tangible Growth, he talks about how to make positioning work for your company, the common mistakes and the one thing you should never do in positioning. For more info and to contact Linda go to The Copy Worx . Sign up for Linda's news...

Growing and scaling businesses is Stephen Rosenthal's jam. He's built several businesses successfully, including DocLib, an automated accounts payable software company, and Aurra Media. In this podcast interview, he talks about the biggest challenges he sees and his approaches to resolving them... with actionable tips on how you can do the same. For more info and to contact Linda go to The Copy Wo...

Growth at all costs is not a great strategy, says Ellen Schwartze, Sr Director, Digital Demand Generation at Knotch. In addition to her advice on growth, Ellen drops many knowledge bombs about sales funnels, how they relate to a buyer's stage of awareness, the most dangerous part of a funnel... and much more. For more info and to contact Linda go to The Copy Worx . Sign up for Linda's newsletter h...

Your messaging is the foundation of your copy - and most importantly - your sales. A vague or misaligned message that doesn't resonate with your prospects leaves money on the table. In this interview with Luigi Prestinenzi, head of growth at Skalable Growth, he tells how to engage buyers with the right focus. And why, during a downturn, it's more important than ever to develop your prospecting ski...

What is the social media spectrum as teams head into 2023? Is there a "perfect" mix of content between the author, algorithm, and audience focus? Ashley Faus, Director of Integrated Product Marketing, Atlassian tells all in this eye-opening episode. Buckle up, hang on, and hit PLAY. Connect with Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://twitter.com/ashleyfaus Busin...

When your marketing efforts feel like you’re taking two steps forward and one step back, it may be time to go back to basics. Back to marketing fundamentals. In this interview I speak with Tim Fitzpatrick, president of Rialto Marketing, about the importance of nailing down the basic principles of marketing. Tim shares his 6-step tactical plan to get back on track. Connect with Tim: LinkedIn: https...

Empathy is the ability to understand and share the feelings of another person. Without it, you have little chance of your customer trusting you. Why would they when you don’t understand them? In my interview with Steve Gilman, president of Gravity Group and brand strategist, Steve talks about how he weaves his interesting background of improv, storytelling, and directing plays into an empathic mar...