High Conversion Health Marketer

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social media realm. Find Adriana on LinkedIn Sign up for he...

Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice. Find Michael on Lin...

Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything. Join us as Laura spills the details on how she turned a health scare into...

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it spe...

Most B2B businesses don't know their value propositions -- or at least don't feature it on their homepage, says Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy focused on early stage founders. Fact is, it's a crucial part of attracting your ideal customers. In this eye-opening episode, Anthony tells how he helps early stage founders find their most compelling value propos...

Frameworks make the marketing game work, according to Tas Bober, founder of Delphinium Solutions. And she proves it with her strategies for using frameworks in both her business and personal life.  She also shares tips on marketing efficiency, AI, landing pages, copywriting, and the importance of organic LinkedIn growth. Tune in to hear all the great value… Follow Tas on LinkedIn: https://www...

In this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert....

In this episode, I speak with Kevin Rapp, founder and Chief Creative Officer, Kevin Rapp Consulting. He tells how he went from motion designer to leading a video team at a hot startup. We chat about everything from why shorter YouTube videos are winning to the real deal about using video in B2B. We’ll also get into how the journey with a brand isn't a straight line anymore—it's more like a treasur...

Who can resist the intrigue of an odd, bumpy package among the usual pile of bills and junk mail? The simple answer is, not many—including your potential clients. In my podcast chat with Jeremy Blubaugh, the go-to expert for making outreach more personalized, we dive into the power of standing out in both digital and physical mailboxes. He shares how to capture attention and secure meetings with y...

I spoke on a live audio event panel recently on creating a personal brand on LinkedIn. I provided tips on how to weave an authentic story on LinkedIn without over-sharing or being unprofessional, how to find your value proposition, how to tailor your LinkedIn posts to cover more than one objective... and lots more. Check it out... TIME STAMPS: Creating a Brand Voice on LinkedIn [00:00:02]  Ti...

Defining demand generation has always been a challenge, says Janelle Amos, Founder and Chief Strategist at Elevate Growth. In this episode, Janelle talks about how this realization helped her shift her business focus to better help her clients. She stresses the importance of clear messaging and communication to land long term clients. Connect with Janelle here: LinkedIn: https://www.linkedin.com/i...

Thinking like a marketer can be detrimental to engagement, says Scott Murray, content marketer, communication craftsman and Sparketing coach. Scott suggests marketers should think less like marketers and more like consumers when creating content. In this episode, he explains that every aspect of what we do communicates a message to consumers, and their brains quickly interpret these messages. He a...

Should we, as copywriters, use AI -- Or are we sabotaging our own efforts? In my guest appearance on Sam Dunning's podcast, The Business Growth Show , we dive deep into this topic. What are the pros and cons of using AI? When should we NOT use it for creating copy? And what are the best ways to use it for research? I answer these and other AI focused questions with Sam... give it a listen! Sam's p...

In this encore interview with Jesus McDonald, CEO and founder of JRM Web Marketing, we talk all things website strategy. Jesus shares his insights into the value of performing a website audit, how to know if your marketing efforts are working, and why he's completely revamping his company's pricing page. In addition, discover how to know if your website is in need of a redesign... or not. Find Jes...

Why so serious? B2B businesses often shy away from using humor. But research shows making people laugh and smile creates trust and engagement. So why not use it? Learn from HumorPoint.com's CEO, Robert Quick Bostick, how to incorporate jokes, puns, and cartoons to build trust, elevate presentations and sales. ****** Company URL: https://www.humorpoint.com The Perfect Cartoon: http://www.perfectcar...

Marketing speak can wreck your conversions. We can find these overused words and phrases on nearly every B2B website. And AI loves them, which only adds to the yawn-worthy, meaningless, white noise. In this solo episode, I review the top 20 marketing words to ditch, what to say instead, and how to create copy that stands above the noise. Links to the original LinkedIn posts (to download the carous...

Competing on price is a race to the bottom. No one wins. As a marketer or entrepreneur, you want to reach prospects who see the value in your offer and are willing to pay whatever it takes. In this interview with Dominique Fraser, CEO of Groupe Sublim Inc., she shares tips on ways to grow your business faster by offering premium packages. Find Dominique here: https://www.dominiquefraser.com ******...

Customer support is often an afterthought. And the trend of replacing live support with AI often backfires. Quality, readily available customer support makes all the difference between happy clients… and ones who leave 1-star reviews. In my interview with Kendall Kunz, CEO and founder of Forms On Fire, he tells how his company became known for its superior support and what other B2B companies can...

Leaving comments on LinkedIn posts is an undervalued way to connect and engage. (Hint: "Great post!" doesn't cut it.) Leaving insightful remarks on others' posts can be more powerful than posting itself. In this fun episode, I speak with Hannah Szabo, Head of Operations @ Digital Brand Kit, who's unofficially known as the Queen Of Commenting. She dives into ways to use commenting to show your uniq...

Your website should make it easy for your B2B prospects to take action. If they're confused, or if your messaging isn't on point or they can't navigate quickly to the information they need... you'll lose them. In my interview with Milan Savov, founder and CEO of Smartclick Agency, he talks about the most relevant pages every website needs, how to determine the number of pages your business needs,...

In this mini solo podcast, I dig into the push and pull copywriting strategy. You'll hear how the two work together, which one works best for your needs... and the one over 70% of people prefer. Give it a listen... ******* Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

In my interview with Nichole Williamson, chief brand officer at Zilker Media, she digs into: why LinkedIn is becoming the best platform for personal branding, the importance of humanizing content to drive authentic thought leadership, and the best strategies to drive personal thought leadership while elevating brand awareness for the company. Lots to unpack, so let's get into it... Connect with Ni...

"Visual experiences (websites, marketing, social) radically impact our psyches - our emotions, actions, reactions, understanding and actions - WAY more than we consciously realize," says Kate Newnham, Founder & CEO of Up Designs, a visual marketing and website design business. But what is visual marketing, exactly, and why does it work? In this episode, Kate answers these questions and more. W...

Creating clickable B2B content is an art and a science. In this episode, I talk with A. Lee Judge, CEO of Content Monsta on how to create content that's a mix of both to get ahead of your competitors. Lee talks about crafting content so it resonates with your target audience and responds to their real needs. He also tells how to turn objections into content, the unique value of podcasts... and a w...

"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies. He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways...