Beth Gordon

Hey, what's the big idea?

Business EN ↓ 6 episodes

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

Author

Beth Gordon

Episodes

It Takes Two To Make A Thing Go Right 05.03.2026 28:20

The gang falls in love with their big idea again. This time, they brainstorm an FDA-approved skincare product and land on something that feels familiar… but pushes the limits. And like many rookie podcasters, they had to record the episode twice after the first attempt didn’t save. Turns out, the redo made it even better.

Consensus, Legs, and Dogs Barking 08.02.2026 25:34

The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And...

Breaking Bread 17.01.2026 21:08

The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.

Let the Brainstorming Begin 04.01.2026 32:11

Great marketing does not start with tactics. It starts with a big idea. In this episode, the Hey What’s The Big Idea team kicks off an open brainstorm around a timely topic and explores how it could evolve into a big idea. The conversation shows how early thinking, curiosity, and alignment come before execution and why that stage matters. This episode helps define what this podcast is about. Fewer...

They can't all be gold: the Thanksgiving episode 19.11.2025 30:29

Alev, Beth and Chris gather around Alev’s kitchen table once again, this time to talk about Thanksgiving. Is it the forgotten holiday? They jump into everything from turkey hotlines to DNA tests to Black Friday mayhem and the Macy’s Thanksgiving Day Parade. AI even makes a guest appearance. And yes, Beth sings. They look at why Thanksgiving sometimes feels overlooked and how brands try to shine du...

The Soft Launch 08.11.2025 29:59

This week, Alev, Beth, and Chris crowd around Alev’s kitchen table, snacks in hand, dogs begging, and paper crinkling into the mic, to trade takes on food marketing wins and misfires. From Cheez-Its and Taco John’s to Hot Pockets, Booth Boots, and a missing Milka chocolate square, they break down the ideas that stick and the ones that make you stop and think, “how did that happen?”