HerBusiness

Communication happens to be one of my favourite topics. It's how as business leaders we upgrade our relationships, our businesses and our lives. In this episode I speak to you about communicating powerfully, being more visible and reaching more people with your message… When you want to take your business from one level to another, your ability to communicate your vision is really important. When...

If you're working hard to get your message out to the world and to grow your business. But you find that your income is great some months and terrible the next. Imagine having a repeatable income that you could count on every single month to grow and scale your business? Listen to this podcast episode with Stu McLaren to discover: How to turn your knowledge, influence, or passion into a low-stress...

Do you ever wonder if the path you've chosen is the right one for you? What if you could figure out what kind of work will fill you with a sense of purpose and meaning, let you fully express yourself, your gifts, passions and skills, and drop you into that transcendent state of flow where you just know, deep down, you're doing the work you were put on the planet to do?> Listen to this podcast epis...

How do you find people who want to do business with you and turn connections into clients? It's possible to create a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling. Every day members of the HerBusiness Network are doing exactly that and generate tens of thousands of dollars in business. And all without having to spend a whole l...

I love building networks! In fact, my last business was a network of over 100,000 people who loved personal development and personal finance training , who connected with each other at events and did business and even real estate deals together. And HerBusiness — has grown from a network of a few hundred people to a community of thousands of women. And here is a really important difference for you...

Word of mouth is the most important way to grow your business, yet nobody has a strategy for it. We just assume that it happens, without realising that we have to light a match to create the spark to cause the conversation. Nobody has ever said, "Hey, let me tell you about this perfectly adequate experience I had." Because that's not a good story. You need a 'Talk Trigger' to give your customers s...

Moving from the state of solopreneur to the CEO role in our business takes more than a mind-shift. It takes setting up systems and practices that keep you out of the day to day and allow you to play the role of leader and visionary in your business. You move from having all key responsibilities lay in your hands to run a growing and scalable business with a team, systems. What does it really take...

Imagine a business that runs itself. Isn't that just the ant's pants, the ideal scene, the highly-coveted dream for so many business owners? But, is it doable? Our guest today knows, for sure, that it is. But every day HerBusiness is working with women business owners who carry their entire business on their backs. They're doing everything themselves, and some are getting very little sleep. They a...

The worlds of business and creativity have combined. Exploring your interests and giving in to your creative curiosity can energise you AND innovate your business. It turns out that allowing yourself to be passionate about something other than your business can energise you, and benefit your business. While we may see creativity as an indulgence, the little thing that piques your interest may be t...

When you look back on your business in 20 or 30 years' time, which moments will have made you proud? Finding motivation from within? Creating moments of joy in your work? That you made a 'dent in the universe'? The client's you've helped? The money you made? Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He had the role of Evang...

You've got things you want to CREATE in your business… products, videos, campaigns, ideas…  And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you're left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon's 5-part creation "flow" makes life and business fun...

Most business owners are intentional about what they do in their business. But WHEN they do things? More often than not, the timing of significant activities gets left to chance or availability. What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure? Daniel Pink, author of When: The Scientific Secrets of Perfect Timing has rese...

Your hidden genius is inside you, waiting to be coaxed out. At first, your hidden genius shows up as a little wisp that floats across your head. You might have dismissed it. Maybe you thought it wasn't clear enough to be taken seriously. But you can move forward with just the wisp. You think, "I'm going to follow that wisp", and see what happens next. You're more than you're allowing yourself to b...

What if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve.  And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target...

What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur , is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover: What it means to be a Chillpren...

Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world's expert on influence and...

What impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What's more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectioni...

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Metho...

There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics: "I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing." In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll lea...

Too many of us are operating on autopilot, reacting to one project or another, feeling like we're taking the passenger's seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged. Jonathan Fields' "How to Live a Good Life" offers a sparkling antidote for people who feel thi...

What does it mean to be scrappy in business, and why is it that Silicone Valley is buzzing with this idea. And, what does it mean for your small business. My guest today is Amantha Imber of Inventium. Being scrappy involves "being quick and dirty with building and testing your ideas". Get great insights on developing new products and services without blowing out costs in time and money.

The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.

Kim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of "Rich Woman" – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.

Michelle Bridges, author of "Make it Happen. Live your best life" and creator of the popular 12 Week Body Transformation program is our guest. Listen in to find out more about growing through struggles and challenges, staying sane when it's down to the wire, the importance of planning and not taking no for an answer – figuring out what didn't work and fixing it.  

Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke's love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed...