Her Pour

What does it take to transform a love of storytelling into a career representing one of the most innovative names in American whiskey? In this episode of Her Pour, Savannah Crawford sits down with Jaz'min Weaver, National Brand Ambassador for Bardstown Bourbon Company and a Certified Executive Bourbon Steward, to discuss her journey into the whiskey industry, the power of education and hospitality...

What do analytics actually tell us—and what are they missing? In this solo episode of Her Pour Podcast, Savannah Crawford explores the role analytics play in shaping brands, building communities, and creating long-term business growth. From social media engagement and podcast performance to collaboration strategy and customer relationships, this episode looks beyond vanity metrics to examine the h...

What makes Alaska one of the most unique whiskey markets in the United States? In this episode of Her Pour Podcast, Savannah Crawford sits down with Cam (@AlaskaWhiskeyReviewer) to explore the realities of Alaska's spirits industry—from complex distribution logistics and state regulations to consumer trends shaping whiskey culture across the Last Frontier. Together, they discuss: • Alaska's unique...

What happens when the interviewer becomes the guest? In this special episode of Her Pour, Savannah Crawford steps from behind the microphone and into the guest seat for a candid conversation with Charles of Sweet Cocktails. Together, they explore the journey behind Her Pour, the experiences that inspired its creation, and the mission of amplifying the unseen, unheard, and underestimated voices wit...

What happens when the whiskey industry mistakes shelf placement for consumer connection? In this episode of Her Pour Podcast, we challenge one of the industry's most common assumptions: that distribution automatically creates demand. While getting a bottle onto shelves may increase availability, it doesn't guarantee that consumers will buy it, connect with it, or remain loyal to the brand. From br...

What makes Tennessee whiskey different from bourbon—and how much of that difference is tradition, law, culture, or marketing? In this episode of Her Pour Podcast, Savannah Crawford sits down with whiskey influencer Syrena Flowers, better known as @shortstuffbourbon, to explore the unique identity of Tennessee whiskey through the lens of Southern culture, storytelling, and personal experience. Toge...

In today’s episode of Her Pour, Savannah Crawford dives into one of the most controversial conversations in modern bourbon culture: what actually makes a whiskey “rare,” “allocated,” or “vintage”? From Pappy Van Winkle and annual allocated releases to dusty hunting, secondary markets, scarcity psychology, and the legal definitions behind bourbon itself, this episode breaks down the difference betw...

The whiskey industry keeps asking why younger generations are drinking differently… but are brands actually listening? In this episode of Her Pour Podcast, Savannah Crawford dives into how whiskey culture may be contributing to its own decline through: proof-chasing culture, stale marketing tactics, influencer echo chambers, lack of authentic community connection, and misunderstanding modern consu...

In this episode of Her Pour Podcast, we’re diving into the raw, unfiltered history of whiskey—before the tasting rooms, before the legacy branding, and before the polished narratives. From the Whiskey Rebellion to the underground networks of Prohibition in the United States, whiskey wasn’t built on prestige—it was built on rebellion, survival, and risk. So how did we go from outlaw energy… to pred...

In this episode of Her Pour Podcast, we explore a conversation the whisky industry can no longer afford to ignore: why Scotch needs women more than ever. For centuries, Scotch has been defined by tradition—protected, respected, and rooted in legacy. But as the global whiskey landscape evolves, so does the consumer. Women are no longer just participants in the industry—they are leaders, innovators,...

In this episode of Her Pour Podcast, we’re joined by Janice—the voice behind @bourbonwithyourman—a platform redefining how bourbon shows up in the home, in culture, and across the Deep South. From Mississippi, Janice is bringing a fresh, elevated perspective to whiskey—blending cocktail creativity with an understanding of distribution, accessibility, and regional identity. She’s not just sharing r...

What does “small batch” actually mean? It’s one of the most widely used terms in whiskey — printed on labels, praised in marketing, and often associated with craftsmanship and quality. But in reality, there’s no clear definition. A “small batch” can mean just a few barrels… or hundreds blended together. So where does that leave the consumer? In this episode of Her Pour Podcast, we unpack the truth...

What does it really take to shape the story of whiskey—and who gets to tell it? In this episode of Her Pour Podcast, we sit down with Amy Preske, APR—one of the most respected voices in whiskey communications and public relations. Recently named Communicator of the Year at the 2026 American Whiskey Icons of Whisky Awards, Amy has built a career defining how the world understands whiskey. A former...

In this episode of Her Pour, we sit down with Nancy Bohn Hudelson, Advocacy Specialist at Brown-Forman and a leading voice in shaping a more inclusive and accessible future for whiskey. From navigating legacy systems to influencing how brands show up in today’s culture, Nancy shares what advocacy really looks like inside one of the industry’s most established companies. We dive into the responsibi...

What does it really take to become a Master Distiller—and what parts of the process are we not meant to see? In this episode of Her Pour Podcast, Master Distiller Alex Castle of Augusta Distillery takes us inside the unseen side of distilling—from the chemistry behind the spirit to the high-stakes decisions that shape every barrel. We explore the intersection of science and sensory, diving into pa...

In this episode of Her Pour, Savannah Crawford sits down with Timothy Van Riper, Operations Manager at Pursuit Spirits, to explore the side of whiskey most people never see. From barrel logistics and blending decisions to developing a trained tasting palate, Timothy shares what it really takes to keep a modern whiskey operation running. Together, Savannah and Timothy unpack how operational precisi...

When we talk about the history of bourbon and American whiskey, the spotlight usually falls on a handful of famous distillers and iconic brands. But behind many of those stories are women whose work helped protect, preserve, and shape the industry during its most fragile moments. In this episode of Her Pour Podcast, Savannah Crawford explores the often-overlooked women who played a crucial role in...

In Episode 6 of Her Pour Podcast, Savannah sits down with Caryn Wells, National Brand Ambassador for Green River Whiskey, for a conversation on leadership, legacy, and what it truly means to represent a historic American whiskey brand. From brand storytelling to navigating influence in a traditionally male-dominated industry, Caryn shares insight into presence, power, and building credibility at t...

For decades, laws claimed to “protect” women — from working late, from lifting barrels, from entering certain spaces, from making their own decisions. But who were those laws really protecting? In this episode of Her Pour Podcast, we unpack the history of so-called protective legislation, how it limited women’s economic power, and how remnants of that mindset still show up in male-dominated indust...

What does it actually take to build a career in a space that wasn’t designed with you in mind? In this episode of Her Pour, I’m sharing the unfiltered truth about being a woman in the whisk(e)y industry — an industry rooted in tradition, legacy, and, historically, male dominance. This isn’t just about tasting notes and barrel picks. It’s about resilience when you’re underestimated. It’s about navi...

Women in whiskey are often seen as the face of a brand—before they’re recognized for their knowledge. In this episode of Her Pour, Savannah Crawford breaks down the outdated “bottle girl” stereotype, the ambassador ceiling, and why women’s roles in bourbon and whisk(e)y go far beyond marketing. Through personal experience and industry insight, this conversation challenges perception, highlights ex...

In this episode of Her Pour, we examine the tension between marketing and mastery in the spirits industry—where visibility often accelerates faster than craft, education, and earned authority. This conversation explores why progress in whisk(e)y isn’t about louder messaging, but deeper understanding—and why mastery still matters when building brands with longevity.

Whiskey is built on legacy—but not every story has been told. In this opening episode of Her Pour Podcast, Savannah Crawford shares why the show exists, her journey into whiskey, and the mission to honor the women shaping the industry behind the scenes. Welcome to the first pour. “Not every pour is perfect—but every pour teaches you something.”