Her Path to Revenue

In this episode of Her Path to Revenue, Janelle sits down with Summer Poletti. A revenue consultant, former corporate leader, and system-building strategist to unpack what it really takes to scale revenue without breaking your team, your pipeline, or yourself. Summer’s journey didn’t follow a straight line. From navigating multiple functions across marketing, customer success, and sales to climbin...

In this episode of Her Path to Revenue , Janelle sits down with Alice Heiman—sales advisor, speaker, and self-proclaimed Chief Sales Energizer—to unpack what it really takes to build scalable revenue engines while sustaining your energy, health, and life outside of work. Alice’s journey didn’t start in sales. From special education teacher to working alongside her father at Miller Hyman, to helpin...

In this episode of Her Path to Revenue, Janelle breaks down a real client story that started with a familiar question: - Should we move upmarket? - Do we need ABM? As companies begin to mature beyond SMB and leadership pushes for more predictable revenue, these questions come up more often—but the answer isn’t as simple as flipping a switch. Janelle walks through how one company, already performin...

Melissa Moody doesn’t believe in chasing logos. She believes in doing work that actually matters—and building businesses that last. In this episode of Her Path to Revenue, Janelle sits down with Melissa Moody—former Google leader, startup CEO, and now co-founder of Wednesday Women—to unpack what happens when you blend traditional SaaS growth with mission-driven business. After 14 years at Google d...

Joelle Kaufman has built her career around one simple truth: curve balls aren't the exception — they're the whole game. In this episode of Her Path to Revenue, Janelle sits down with Joelle Kaufman — 30-year tech executive, bestselling author, cancer survivor, and founder of Go-To-Market Flow — to unpack what it actually takes to build and scale revenue organizations when life keeps throwi...

Kristy McCarley built her career around one simple truth: the audience you own will always outperform the audience you rent. In this episode of Her Path to Revenue, Janelle sits down with Kristy McCarley — founder and managing director of Pure Firefly and the number one MailChimp partner agency in the US and Canada — to unpack what it actually takes to turn email into a real revenue engine for sma...

Kathleen Booth has built her career around one simple truth: brand and revenue are not opposites. In this episode of Her Path to Revenue, Janelle sits down with Kathleen Booth—B2B SaaS marketing leader, former agency founder, and now Head of Marketing at Sequel.io—to unpack what it actually takes to build sustainable growth in today’s market. Before leading marketing inside some of the most respec...

Marketing was “crushing it.” Clean reporting. Sophisticated paid. Strong content. 80% of revenue influenced by marketing. CFO-friendly dashboards. And still… growth flatlined for 12 months. In this solo episode, I break down the real story behind stalled growth in a high-performing SaaS org and the one metric that stopped me cold: They needed $20M in open pipeline to close $3M in ARR. That’s a 7x...

What happens when a former athlete, personal trainer, and advertising exec becomes a go-to-market architect for PE-backed SaaS companies? You get clarity. Alignment. And revenue that actually scales. In this episode of Her Path to Revenue, Janelle sits down with Brooke Duffy, revenue and go-to-market leader who helps B2B SaaS and service companies turn growth ambition into repeatable execution. Fr...

What do Bad Bunny, red lipstick, and 21 million pieces of direct mail have in common? Discipline. Visibility. Revenue. In this episode of Her Path to Revenue, Janelle sits down with Kathy Kmiotek, FinTech and SaaS growth leader and Founder of Kmiotek Advisors & Consulting, to unpack what it really takes to turn marketing into a true revenue engine. With more than 20 years of experience spannin...

Not every revenue leader planned this path but the best ones learn how to lead it anyway. With clarity, grit, and a whole lot of heart. In this episode of Her Path to Revenue, Janelle Amos sits down with Delilah Adrian, Integrated Marketing Leader at Specificity, whose career into marketing started by accident and evolved into a decade-plus journey of driving growth, simplifying complexity, and bu...

Some leaders are nice. The best ones are honest. And those are not the same thing. In this episode of Her Path to Revenue, Janelle Amos sits down with longtime mentor, friend, and strategy powerhouse Andrea Lechner Becker, Strategy Chief at GNW Consulting and one of those rare leaders who makes hard problems feel solvable—without sugarcoating a damn thing. Andrea gets candid about imposter syndrom...

“Because you’re a mom.” It’s a phrase too many women hear—and a bias that quietly blocks promotions, leadership roles, and revenue potential. In this episode of Her Path to Revenue, Janelle Amos sits down with Lea Chatham, an award-winning healthcare marketing leader with 25+ years of experience scaling brands, navigating M&A, and driving growth inside health tech and health systems. Lea gets...

She’s driving revenue at Microsoft and still figuring out how to breathe. Because the untold story behind “powerhouse” is usually… exhaustion, responsibility, and a calendar that thinks it owns you. In this episode of Her Path to Revenue, Janelle Amos sits down with Mo'Shai Gibbs—award-winning B2B marketing leader, 2024 Phoenix Business Journal 40 Under 40 honoree, and the strategic force behind g...

If your calendar is chaotic, your pipeline doesn’t have to be. Because “doing it all” isn’t the flex—systems are. And Lynnice Wolf came with receipts. In this episode of Her Path to Revenue, Janelle Amos sits down with Lynnice Wolf—VP of Corporate Marketing at Immuta, a proven revenue-driving marketing leader who’s generated $121M+ in new business, boosted enterprise ACV, and helped fuel major pip...

Marketing isn’t broken. The way we measure it is. And if you’ve ever been asked to “drive pipeline fast” while building a brand that actually lasts? Welcome to the group chat. In this episode of Her Path to Revenue, Janelle Amos sits down with Sherehan Ross—senior marketing leader, former CMO, and the unfiltered voice you’ve probably screenshotted on LinkedIn. Sherehan is known for turning chaos i...

Confidence isn’t a vibe. It’s a decision—made in messy moments. And no, you don’t “either have it or you don’t.” You build it. Under pressure. With reps. With receipts. This is a solo episode, but it’s not a filler. It’s the context only Janelle can give. In this episode of Her Path to Revenue, Janelle Amos answers the signature question she asks every guest: what’s your confidence switch? She tak...

By day, she drove revenue. By night, she carried the weight no one talked about. Her Path to Revenue is a podcast about the women behind the numbers. The ones scaling companies, leading teams, and making impossible decisions while holding everything else together. Hosted by Janelle Amos, this show explores the real stories behind growth. The ethical crossroads. The unspoken tradeoffs. The leap fro...