Her Empire Builder Show with Tina Tower

An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment. I believe with Launch House, we've found it! The theme of Launch House is 'G...

Stacey's business journey is an absolute thrill to explore, taking her from a corporate job she loathed to reigning supreme in her own entrepreneurial venture as a Facebook ads sensation. Prepare to hear how Facebook ads seized her attention and then propelled her client roster and online course sales. For those venturing into Facebook ads, Stacey's nuggets of wisdom are pure gold – her philosophy...

Rebecca Saunders is one of my OG Her Empire Builder members and has been through so much reinvention in the past few years to now, where she's in a place that is so aligned and so what she was born to do. I wanted Bec to share her journey with you because we often think that we need to have it all figured out but often, when we open our minds and heart and view business and life as one big giant b...

This is the episode that I went to record three times and then changed my mind because it felt too raw. NO ONE is immune to a crisis of confidence. In fact, I think it's essential to our growth to go through an introspective period before every big rise. The key is, how do actually listen to the voice in your ahead that's whispering "you can" and spurring you into taking action, when you have anot...

Today's podcast episode is twofold goodness! I have the fabulous Odette Barry joining who is sharing not only her course creation journey but also, her expertise on how you hack your own PR to grow your audience. She has so much business experience and as a raging extrovert cultivates community and connection all over the place! Odette is someone I've admired for a long time for the way that she d...

I'm a firm believer in the power of education, and over my 20 years in business I've invested in coaching programs, masterminds, and group retreats. Taking massive action on what I learn is my thing, even if sometimes, things might not go as planned, but I see those moments as opportunities to learn and grow. I'm sharing how I decide what to allocate to my education budget and how this changes dep...

Laeticia is A Strategy & Energetics Mentor, a serial entrepreneur, a podcaster on a mission to help you grow your soul-aligned business with flow. Plus, she's a brand new published author with her fabulous new book - Light It! The definitive book on why intuition in business isn't just nice to have. It's essential. Light it helps you to Reconnect to your inner knowing with this proven 5-step frame...

Have you ever experienced the feast and famine cycle of live launching? You know, that rollercoaster ride of excitement and anticipation followed by a lull in revenue and a feeling of uncertainty? Well, I've been there too, and today I want to share my experiences and insights on how to break free from this cycle and create a more stable and sustainable income stream through recurring revenue and...

Too often I hear people linking their pricing with their self worth. Your pricing has NOTHING to do with your self worth, and everything to do with your positioning and delivery of the value promised to the customer. In this episode, I'm sharing with you how I recommend you price your courses and how to know if it's aligned and positioned correctly in the market.   Show notes at  tinatower.com/219...

I have a very simple definition of happiness - when your reality matches your expectations. But, how do we set those expectations and make sure that we're creating a life on our own terms and not unconsciously letting other people's demands on our time dictate our life? It's what we do and how we live each day that makes up our life. The little things are often much more important than the big in...

Ever need a little more cash in your business? "Yes!" said every entrepreneur, ever. Inside Her Empire Builder, I share a 'Cashflow Kickstart' lesson where we aim to add $30k in 30 days. Today, I'm sharing 4 of the 15 strategies with you to get your creative juices flowing of the easiest ways to turn on the tap of revenue inside your business. I say 'easiest', not 'easy' because like everything, i...

I have significant problems with how some course creators share their offers. It used to be online marketing 101 to be a little dodgy and there's still some hint of that in the industry. The reason is... bullshit sells. People want easy. People want a quick fix... But, if you actually want success, then it's a different game. You're playing the long game. You're going for high quality and sustaina...

Ros Ranse is one of those incredible humans who just make everyone around them light up! I've been lucky enough to know Ros for many years, and to work together for the past 4 inside of Her Empire Builder and in that time, she's had the most incredible success story. Why? She cares greatly about her clients and the impact that she makes and that gives her the courage and ambition to implement all...

It absolutely blows my mind how much we can achieve now with a little effort in business. What used to take 5 people, now takes 1. What used to take me days, now takes hours. This is all due to the beautiful advances in technology and automation.   I run a nearly $2m/year business and I have myself who works around 30-40 hours a week, my full time EA, a part time social media manager and a contrac...

How do we sustainably achieve optimal performance to fulfil our goals? In this episode I'm telling you all about my personal journey into energy hacking. We all have a limited amount of energy each day and how we spend it, is up to us. But, how much energy does each activity take? Once you work that out, you can make informed choices to spend your limited well of beautiful energy on the things tha...

I had a pretty game changing week last week. I knew I needed a break. But I didn't really realised how badly, until I got there. A pause can seem so hard to take when you have a never ending to do list and big beautiful dreams to match. Lately I have been getting warning signs from my body that I needed to take a break and I have kept pushing, too hard. I had a break, and a breakthrough. And I'm s...

I am here in the Maldives for a Delta Goodrem concert and it's got me thinking about the power of Personal Brand. Because that's why I'm here! I'm here for her. There's a lot we can learn from that to translate into our businesses and ensure that we're building a personal brand that attracts and polarises and helps our perfect clients to know what it is we do and want to travel to the end of the E...

I read Dr Rebecca Ray's book Small Habits for a Big Life and loved it so much that I straight away grabbed Setting Boundaries, then loved it so much that I invited her onto the Female Course Creator Show! She's absolutely fabulous and in this interview we're covering: Why we self sabotage and how to get over it. The small micro changes that lead to big things in our lives The bullshit stories we t...

Doing this interview made me think so many times how lucky I am to have the job I do. I met Jac & Minna at a business retreat and we became fast friends, and I've been hanging to bring them to you on the Female Course Creator Show ever since! They're two of the smartest, kindest and most savvy women I know and I know I'll listen to this episode myself multiple times. Jacqueline Snyder and Minna Kh...

We all have the best of intentions to avoid burning ourselves out and going to hard and fast, for too long. But, it's rare that you'll never accidentally push yourself and think you're cruising along fine until whoops, it slaps you in the face. That's me right now. In my business journey, I am very familiar with pushing too hard and then having to find my way to that healthy equilibrium. So this e...

Boundaries are something that we all want to have, but know that it's easier said than done to lovingly uphold them. Enter - Kate Ruby Aroha. With 17 years in business and having to put it all on the line to build the life of her dreams, she knows the sacrifice and the choices that it takes. In this episode, Kate is sharing from her home in Bali how she defines success, what boundaries look like f...

Wondering what Her Empire Builder is all about? In this weeks episode I'm talking about how HEB is so different from other programs out there and how it came about.  Join us inside Her Empire Builder at >>> herempirebuilder.com 

Next week Her Empire Builder is opening her doors so I wanted to shine a light on one of our fabulous members for you this week! Hermione has gone from a service based business, to private coaching and then courses and 1 to many coaching programs for property consultants. In her second year she reached $250,000 through great strategy and spending time on the things that matter. In this episode, He...

There's 4 main areas that you need to nail in order to build your online course business to its first 6 figures and beyond.  🚀 Crystal clear messaging & positioning - aka, the RIGHT content that speaks to the right people at the right time.  🚀 An irresistible offer - aka, product and pricing so darn GOOD your client's just can't refuse.  🚀 Quality content that resonates with your audience - aka...

I am joined by Her Empire Builder members Dr Mary Barson and Dr Lucy Burns. They're also our 3rd members to have reached the $1 million Empress Level in their business, and they're sharing with you the behind scenes. In this episode, you'll learn how they went from traditional doctors to taking the leap in going all in on their online course as holistic weight loss doctors and finding success in a...