Her Business Playbook

Artificial Intelligence is everywhere, but what does it really mean for leaders, entrepreneurs, and professionals trying to stay ahead? In this Coaches Corner episode of the Her Business Playbook podcast, AI and digital marketing expert Michael Shore breaks down the fundamentals of AI in a practical, easy-to-understand way. He explains what AI is, where it creates value, how to use it responsibly,...

What does it take to rise from the front desk to the executive suite? In our interview, we sit down with Ramona Hood to unpack the mindset, leadership lessons, and pivotal moments behind her remarkable journey from receptionist to leading FedEx Custom Critical. From perseverance and using your voice to aligning with purpose and finding your workable style, this conversation delivers practical insp...

What happens when a personal transition becomes a market opportunity, and a cultural movement? In this episode of Her Business Playbook, we sit down with Chris Crump, founder of Slate Strands, to explore how she’s redefining the narrative around grey hair, especially for women with textured hair. With over two decades as a licensed stylist, Chris is building more than a brand, she’s creating a spa...

In this episode of Her Business Playbook, we sit down with Ilaria Rawlins, Founder, President & CEO, and Lisa J. Berger, Esq., Founder & Chair of the Board of Fortuna Bank, along with Christie Angel, Founding Board Member, to break down how they built a modern financial institution from the ground up. They share the real story behind identifying a gap in the banking industry, launching in...

What does it actually look like when a brand experience is done right? In this special behind-the-scenes episode of Her Business Playbook, we take you inside New York City for an exclusive tour of the immersive TENSPACE activation created for Nature Made led by Founder & CEO Rachel Friedman. This isn’t just a walkthrough, it’s a masterclass in how experiential marketing comes to life. From the...

What if your brand strategy is missing the one thing that actually builds trust? In this episode of Her Business Playbook, we sit down in New York City with Rachel Friedman, Founder and CEO of TENFOLD and TENSPACE, to explore how immersive brand experiences are redefining the way companies connect with their audiences. Rachel doesn’t just build campaigns; her team architects experiences that trans...

What does it take to transition your personal brand while helping build a championship culture in women’s college basketball? For part two of our interview with Katie Smith, WNBA Champion, Olympic gold medalist, and Assistant Coach for The Ohio State University Women's Basketball program, we sit down to talk about leadership, personal brand evolution, and the strategy behind building one of the mo...

How do you successfully transition a family business to the next generation? In this episode of the Her Business Playbook Podcast, Darla King and Chelsea King of King Business Interiors share the story behind their company, the leadership transition from mother to daughter, and how they’ve grown their brand through strong client relationships and community engagement. If you’re interested in famil...

This episode spotlights our creative director, who understands that branding isn't just about looking good; it’s about attracting the right attention and building a reputation that lasts. Meet Kylie Lovsey, Creative Director of Her Business Playbook, brand design extraordinaire, and professional hype woman for brands done right. With over a decade of experience shaping brands across industries, sh...

This week we spotlight a leader who understands that brand is never accidental, it’s engineered with clarity, consistency, and collective ownership. Sue Jablonski, recently retired CMO of OhioHealth, built one of the country’s most trusted healthcare brands by being intentional about positioning: defining who the organization serves, what it stands for, and how it shows up every single day. When a...

For the first time in a decade, a McKinsey & Company Women in the Workplace 2025 Report reflects a shift in leadership sentiment: women are expressing less interest in being promoted than men. This is not due to a lack of capability, but rather a reaction to high levels of burnout (60% for senior-level women) and a perceived lack of support.  The same struggles women faced yesterday in growing...

Most brand marketing leaders focus on the customer. The best ones start with their team. In this episode of the Her Business Playbook podcast, Lori Abshire, AVP of Brand & Content Strategy at The Ohio State University Wexner Medical Center, shares what it really takes to lead high-performing teams while stewarding a complex, mission-driven brand. Lori unpacks 1) Why the voices of staff matter...

Community First: Data-driven, not data-bound. In this new Her Business Playbook interview, Lisa Gutierrez, CEO of Dos Hermanos, teaches how the strongest brands grow by pairing insight with instinct, and by staying deeply rooted in the communities they serve. Lisa breaks down how Dos Hermanos has become one of the fastest growing inner city-based businesses in the U.S.by 1) Letting data guide the...

Lisa Ingram, CEO & Board Chair of White Castle, the world’s first fast food hamburger chain, provides a “masterclass” on how to create memorable moments to scale a brand with impact. She emphasizes the importance of getting on the same page with your CEO, using a checklist to test and evaluate unique ideas, and getting loyal customers involved in the process. This episode is perfect for: Found...

Her Business Playbook shares strategies for growing winning brands. Guest interviews showcase Game Changers, entrepreneurs, corporate leaders and coaches, who discuss career journeys, the X's and O's of brand marketing and leadership tips to help you make bold moves with purpose, creativity and consistency. Each episode covers the wins, the losses, the pivots, the fumbles and the recoveries that m...