Helping REALTORS® Grow and Scale their Business

When business feels slow, it’s easy to panic and start focusing on the wrong things, like tweaking your logo or picking the perfect brand colors. But if you needed to get a client today , would that really move the needle? In this episode, I’m cutting through the busywork and getting straight to the one simple move you can make right now to create business, without cold calls, complicated strategi...

When I got my real estate license, I thought I was just becoming an agent. What I didn’t realize was that I had just stepped into the role of CEO. And let me tell you,I had no idea how much I didn’t know. In this episode, I’m sharing the foundational business basics I wish someone had told me when I started. From financial missteps to missed systems, I learned a lot the hard way and I don’t want t...

It is time to shift your mindset. So, you can stop hesitating and start showing up as the confident real estate agent that you are!  What You'll Learn: • Why asking for the business feels hard • Simple phrases and scripts to ask for the business with confidence • The real cost of not asking • What to say when you're worried about sounding too “salesy” ACTION STEP: Write out what you want t...

Hitting your first $100K in real estate isn’t just a goal—it’s the foundation of your business. But the journey? It’s not always pretty. It’s filled with mindset battles, mistakes, and moments where you question everything. In this powerful behind-the-scenes episode, I’m sharing the three most important (and most painful) lessons I learned while building my first six-figure year—so you can avoid t...

Still not seeing results with your lead generation efforts? You’re not alone — and the truth is, picking your strategies is just the first step. Without a written plan, your lead generation will always feel like guesswork. In this episode, I walk you through how to turn your 3 lead gen strategies into a clear, daily plan that actually builds momentum. You’ll learn how to break your goals into spec...

Still wondering where your next client is coming from? You’re not alone. In this episode, we’re narrowing in on your three core lead generation strategies, the foundation for a consistent and profitable business. You'll learn why lead generation is more than "talking to people," how to choose strategies that align with your strengths and goals, and why having exactly three strategies...

In this episode, I’m sharing how to choose lead generation strategies that actually feel natural and work for YOU. If you’ve been putting in the work but aren’t seeing the results you expected, it might be because your lead gen efforts aren’t aligned with who you are. I’ll walk you through a few powerful questions to help you uncover what might be missing and how you can start creating a lead gen...

I’m so excited to kick off a brand-new season of The Profitable Real Estate Agent ! This past year brought big changes, challenges, and a lot of growth—and every part of it gave me more clarity on what agents really need to build a profitable business. Here’s what I know-working harder isn’t the answer. You need a big vision, belief in yourself, and a clear plan to back it up. This season is for y...

In this episode, I wanted to take a moment to express my deepest gratitude for all of you who have tuned in over the last 28 episodes. Your messages about how this podcast has helped you take action and step outside your comfort zone mean the world to me! This journey has been incredible for me as well. I discovered a new passion for writing, and you might be surprised to know I still write out ev...

Ever feel like you're constantly falling short? You're not alone!  This episode tackles the ever-present feeling of inadequacy and equips you with tools to replace it with unstoppable confidence. Here's what you'll learn: The power of awareness: Discover how tracking your daily activities and emotions can transform your perspective. Celebrating every win: Learn why celebrating even...

This episode is all about reigniting your excitement about your business again, and it all comes down to one thing: why . Lately, I've been feeling swamped and disconnected, and it's been showing in my work. I haven't been posting on social media as much, and I even skipped a podcast last week. Not good!   So, I spent some time reflecting on why I was feeling this way. I realized that...

Welcome to Episode 25   Picture today's episode like a personal coaching session, just you and me, exploring the transformative journey of letting go. Letting go became the catalyst for unlocking not just business growth for me but also prioritizing family, establishing boundaries, and achieving significant financial milestones.   When you think of letting go, what comes to mind? Something fro...

In episode 24, I talk about a topic that hits close to home for many Realtors – the fear of rejection. We all grapple with it in some form, and its impact can range from mild hesitation to a paralyzing fear holding us back from our full potential. This fear can cause challenges in lead generation and follow up.   Learn how past rejections influenced my journey, especially in pursuing the luxury ma...

In this episode, I'm digging deeper into the 2nd fundamental:  Follow up. Because a contact sitting in your database is worth ZERO dollars if you are not following up with them. I’ll walk you through an overview of the system I use and the 4 steps you can implement to begin the process of deepening relationships today. By implementing these strategies, you can position yourself as their Real E...

In this episode, I’m talking about making money as a real estate agent – and guess what? It all starts with lead generation. Lead generation is about meeting new people and is not the same as lead follow-up. Today, I’m covering the basics: identifying your top 3 lead gen sources (yes, it takes time), how much time to spend, what to say, and what to do once you connect. I also share my own journey,...

Today is a special day – This is my 21st podcast episode, marking a huge milestone in the podcasting world. Before diving in, I want to give a shout-out to my amazing team, Jenny and Fray, who have been my biggest cheerleaders and supporters. Reaching 21 episodes puts me in the top 1% of podcasters, and I'm thrilled to share the journey with you. In this episode, I talk about how I applied the...

Welcome to episode 20! Today, I'm diving into a topic that hits close to home for many realtors – the perpetual struggle of finding balance. I've been getting questions about time management, and let's face it, it's a challenge we all grapple with – juggling family, work, clients, and still trying to grow our real estate business. So, what's the key to success in this chaotic r...

Welcome to another Vanessa’s FIVE! Today is a short and value-packed focusing on 5 steps to get business right now. Today, I'm sharing my go-to strategy and what I have done when my sales are down and it has served me well over the last 2 decades as a Realtor helping me sell over $375Million in real estate.   Start by assessing your market – is inventory moving or not? Check your mindset and t...

In this episode, I share my personal journey of how I rediscovered my FUN time. “Personal time" took a backseat for far too long, and it wasn't until last year that I added the crucial piece and added just - me time - back into my calendar In the middle of 2023, I was facing some tough decisions in my business, and I was feeling the weight of those decisions. And then my son was invited t...

In this podcast episode, I talk about my own struggle with work-life balance. Back in 2019, I hit a wall—burnout, overwhelm, the whole nine yards. I was ready to throw in the towel on my business. No time off, no vacations, I was attached to my phone 24/7. But then, I met my coach. It was a financial stretch, living paycheck to paycheck, but I knew I had to make a change. Fast forward a bit, and I...

In today's episode I'm wrapping up the 5-step goal setting framework by walking you through step 4 (L: Logistics) and step 5 (S: Schedule) so you can smash through your goals and break through your ceiling.  In step 4 we'll identify WHO and WHAT you need to achieve your goal, addressing any gaps that might be holding you back from reaching your goal Ready to grow or leverage off tasks?...

Super excited to dive into this podcast episode, where I'm building on episodes 13 and 14, discussing my struggles with growth and the game-changing steps that led to my 65% growth in just one year. If you haven't caught those yet, definitely check them out first! In episode 14, I introduced the 5-step goal-setting process, and today we're getting into the nitty-gritty of steps 2 and 3...

Did you know for 15+ years as an entrepreneur I did not have a clearly written out plan to achieve my goals? That is why I am so passionate about this subject and want to share what I have learned. In the next 2 episodes I am laying out 5 steps I have used to grow by 65% in one year. To help explain the steps I have created an avatar Realtor that wants to scale from 65 homes to over 100 homes and...

As we're only four weeks away from the end of 2023, it's time to brace ourselves and focus on setting meaningful goals for the upcoming year.  Here's why you should listen to this episode. I've condensed my journey into 5 actionable steps to help you smash through your goals. In this episode, we're tackling goal reluctance, evaluating 2023, and emphasizing the importance of dre...

In this Thanksgiving special, I'm bringing you a game-changing lead gen strategy that propelled my business—resulting in a $725K GCI and 80 closed homes from just 700 contacts in a year!  In this episode, you will learn how to turn your database into a goldmine and never cold call again! I share my secrets on the 5 C's of your database—Cleanup, Connect, Client Experience, Client Events, an...