Kate Toon
Hearts, Minds and Money with Kate Toon
Smart strategy. Savvy marketing. Human‑first profit - no ick. Elevator pitchBuild profit with purpose. Hearts, Minds and Money gives founders and creators a kind, clever, zero‑fluff approach to business: sharp strategy, practical digital marketing, and ethical selling - so you can win hearts, engage minds, and make money without selling your soul.
Where to listen?
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Episodes
SFWYS: How books can impact your profile and business with Fiona Killackey (Success Story) 09.09.2025 38:14
So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Fiona Killackey, about how she created her ADPIP empire, how she used her book to boost it, the challenges, the wins, and the lessons she h...
SFWYS: How to know when your ADPIP isn't working with Kara Lambert (Success Story) 13.08.2025 30:02
So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Kara Lambert, about how she created her ADPIPs, the challenges, the wins and what to do when your ADPIPs no longer fit with the business a...
SFWYS: Maintaining successful memberships with Shan Morrison (Success Story) 15.07.2025 40:58
So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to Shan Morrison about how he supports others to help them build their ADPIP empires. We're gonna talk through the challenges, the wins, and the lessons he's lear...
DT26: How I got my book published 15.02.2025 10:03
Hello and welcome to the Daily Toon and today I'm going to answer a question about how I got a publisher for my book. Kate shared her experiences with self-publishing and traditional publishing, emphasizing the importance of having a marketable book idea and working with a book coach. She also discussed the challenges of promoting a book and the need for a strong marketing strategy. Lastly, Kate e...
DT25: What Makes a Good Speaker 14.02.2025 8:08
Hello and welcome to The Daily Toon and today I'm going to be talking about what I think makes a good public speaker. Kate, a speaker and entrepreneur, shared her insights on effective public speaking techniques. She emphasized the importance of thorough preparation, audience engagement, and a balanced approach to content delivery. Her advice covered various aspects of speaking, from presentation...
DT24: Why I bought a bookshop 13.02.2025 8:45
Hello and welcome to the Daily Toon, and today I'm going to be telling you the story of why I bought a bookshop. Kate Toon explains why, at 50, she bought a bookshop after achieving financial security through digital products. Despite caution from advisors, she proceeded for personal joy and community engagement. Kate faced challenges but found fulfillment in running the shop, cherishing the sense...
DT23: What small businesses should focus on during quieter times 11.02.2025 7:17
Today I'll be answering a question from Julia West: During quieter times, what should small business owners focus on? Kate discussed strategies for small business owners to utilize during quieter times, emphasizing the importance of maintaining discipline, improving the business website, and reconnecting with existing clients. She also recommended focusing on consistent branding, choosing a single...
DT22: How I get it all done 10.02.2025 11:20
Welcome back to the Daily Toon, in this episode I'm going to tell you the secret of how I get it all done. Kate discussed her productivity strategies, including her work habits, project management approach, and daily and weekly planning methods. She emphasized the importance of understanding one's own work style, breaking tasks into manageable parts, and using tools like Asana to manage tasks effe...
DT21: How to manage very small budgets, cashflow shortfalls and tax time 10.02.2025 7:30
Today we're talking about money. What to do when you've got no money, what to do when you have a cash shortfall, and what to do when tax time comes and you don't have money to pay him. Kate emphasized the importance of effective financial management for small business owners and e-commerce entrepreneurs, suggesting the use of a bucket or envelope system for allocating funds. She shared her persona...
DT20: Is it worth entering business awards? 09.02.2025 5:23
On today's episode of the Daily Toon I want to address a simple question: Is it worth entering business awards? Kate discussed the importance of evaluating the credibility and cost of entering business awards, emphasizing that not all awards are equal in terms of impact. She also highlighted the expenses involved in attending awards and suggested that entering awards should be considered part of a...
DT19: Showing proof and credibility when you aren't an expert yet 07.02.2025 7:01
Today's episode comes from a question Peter Masci asked about proof and showing your experience when maybe you don't have that experience just yet. Kate emphasized the importance of humility and honesty when teaching or sharing knowledge, suggesting that one doesn't need to be a complete expert but should be better than their students and willing to learn. She shared her own experiences of learnin...
DT18: How to bridge the gap moving from your day job to your small business 06.02.2025 7:41
Today I'm answering a question from Sarah Nickels about how to transition between having a day job and being part-time in a business to being full time in the business. Kate discusses the challenges and strategies involved in transitioning from a day job to a part-time business and eventually becoming a full-time entrepreneur. She shares her personal experience of starting her business while pregn...
DT17: How to forgive yourself when things go wrong 05.02.2025 5:02
Hello, it's The Daily Toon here and today's episode is a little bit apt because it's all about how to forgive yourself when things go wrong. Kate discussed the importance of self-forgiveness and not being too hard on oneself, sharing her personal experience with her podcast and the pressure to be perfect. She emphasized finding joy in one's work and mentioned launching an SEO course as a higher pr...
DT16: How to deal with imposter syndrome 01.02.2025 9:06
The Daily Toon is here to answer a question from Sarah-Jane Ross and discuss how to overcome imposter syndrome. Kate addressed the common issue of imposter syndrome, offering strategies to cope with it and sharing her personal experiences. She provided advice on setting achievable goals, celebrating successes, and maintaining a positive mindset. The discussion concluded with Kate encouraging liste...
DT15: How to overcome procrastination 31.01.2025 9:01
Today we're answering a much-asked question from Serina Bird: how do you overcome procrastination? Kate Toon discussed strategies to overcome procrastination, emphasizing the importance of setting clear goals, breaking tasks into manageable steps, and creating a realistic schedule. She also highlighted the need to eliminate distractions, work at optimal times, and practice self-compassion. Kate co...
DT14: How to scale hire staff and manage the cash flow 30.01.2025 7:52
Today's question comes from Stalla Bella. And she asked, how can I break the cycle of needing to hire more staff to scale my business, but not having the funds to hire, while also not being able to generate more funds without additional staff? What strategies can I use to overcome this challenge? Kate discussed the challenges of scaling a business without sufficient funds and emphasized the impor...
DT13: When do you feel like you've made it? 29.01.2025 7:31
Today I'm answering a question from Emma Thomas, ' When you feel like you're doing all the things and trying to tick all the boxes but feel like you are getting nowhere - what was the pivotal moment for you when things started falling into place and you felt like you'd turned the corner?' In this episode Kate Toon talks about recognizing success in one's entrepreneurial journey. Kate explains that...
DT12: How to set up a thriving Facebook Community 28.01.2025 10:12
Welcome to Daily Toon episode 12, today I'm discussing how to set up a thriving Facebook Community. Kate emphasized the importance of understanding and catering to the needs of a Facebook community, while also maintaining authenticity and realistic expectations. She shared her experience with running various Facebook communities, including her largest one, the I Love SEO group. Lastly, she differe...
DT11: Why I hate show bags 26.01.2025 9:03
Hello, and welcome to the Daily Toon. I want to talk about something that bubbled up for me today. And it's around events and sponsorships and show bags. So let's dive in. Kate discussed her views on event sponsorships and show bags, emphasizing the importance of ROI and the potential for items to end up in the trash. She suggested that businesses could invest in targeted marketing campaigns or s...
DT10: What things are unnecessary in business and what you should keep 24.01.2025 8:34
Hi, it's Kate here. Today's topic comes from Kelly Shute. We're going to be talking about what's unnecessary in business. What things could we get rid of, and what things do we really need to keep? Kate emphasizes the importance of starting with a solid foundation in business, such as accounting software and an accountant, before investing in other aspects. She also warns against excessive spendin...
DT9: How to deal with depression and still have a successful business 23.01.2025 7:26
Welcome to The Daily Toon episode nine. Now, I hope this is not gonna be a depressing episode, but it is about depression. Evie Albrew in the Misfit Entrepreneur Group asks, how do you deal with depression and feeling constantly like you're failing and unable to move forward with your business? In this episode of the Daily Toon, Kate shares her personal experiences with mental health challenges an...
DT8: How to uncover your North Star when you feel directionless 22.01.2025 13:32
Here we are on Daily Toon Episode 8. Today we're going to be answering a question from Simone Bridie: how do we uncover our North Star? Kate Toon discusses the concept of a 'North Star' as a guiding purpose in life, sharing her personal journey and evolving core values. She emphasizes the importance of self-reflection, identifying passions, and seeking feedback to discover one's strengths and pot...
DT7: How to build a business without showcasing your actual face 22.01.2025 11:01
Hello, hello. It's Kate Toon here with my Daily Toon podcast and today I'm going to be answering an interesting question from Leonie Byron. How do you build a business without showcasing your actual face? Is it possible? Let's find out. In this episode of the Daily Toon podcast, Kate Toon answers the question of how to build a successful business without showcasing your face. She discusses the re...
DT6: How to stay focused on the real deal and avoid shiny objects 21.01.2025 7:23
Today we'll be covering the topic of staying focused on the real deal and avoiding shiny objects from Frances Pratt. In this episode, Kate addresses a question about staying focused on core goals and avoiding distractions, sharing her strategy of using the 80/20 rule to balance core business and experimentation. She emphasizes the importance of scheduled pleasure, breaking tasks into smaller chunk...
DT5: Should businesses post about social issues? 19.01.2025 6:01
Today's question is from Jules Buckland, should businesses post about social issues? Kate discussed her evolving perspective on social media and the posting of social issues, emphasizing the importance of responsibility, open-mindedness, and mental health considerations. She encouraged individuals to decide for themselves whether to post about social issues, starting with smaller issues and being...
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