Justin Osborne

Hearts & Carts

Business EN ↓ 81 episodes

Weekly Podcast from Justin Osborne about the people behind the products that are winning hearts & filling carts. This cast is for anyone with an interest in the world of consumer products, and our mission is to help you become a better and more informed CPG professional. We deliver interviews with seasoned cross functional CPG professionals, veteran CPG leaders, and entrepreneurs in the broad consumer products space - and more.

Be sure to visit the podcast's website and support the creator: podcasters.spotify.com

Author

Justin Osborne

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 3, 2025

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Episodes

Seth Waite - Founder & Buyer Psychologist @ Schaefer 03.06.2025

Buyer Psychologist and entrepreneur Seth Waite joins the show to chat about what's happening in the CPG space and his journey. https://www.linkedin.com/in/sethwaite/ https://schaefer.co/ And check out our sponsor Caddle @ getcaddle.com

Lori Joyce - Founder @ Better Acres Ice Cream 18.02.2025

Do we spend way too much time bragging about how awesome Vancouver Island is upfront?  Heck yeah!  BUT then we get into some great stuff – Lori Joyce joins the first show back for 2025 and chats about her wild, twisty-turny career journey.  Lori is one of the most honest, vulnerable, and transparent entrepreneurs we’ve ever had on the show and gives us the real-real on her journey.  This is a must...

Emily O'Brian - Founder @ Comeback Snacks 26.11.2024

What do you do with a 2nd chance? Emily O'Brien went from convict to social enterprise entrepreneur and is here to share her story and the creation of Comeback Snacks. I can personally vouch for how freakin delicious these snacks are and Emily is on a mission to make a difference. https://www.linkedin.com/in/emily-o-brien-b628a4132/ https://comebacksnacks.com/ And check out our sponsor Caddle @ ge...

Walter Kinzie - Founder @ Kinzie Foods 05.11.2024

What started out as a family recipe turned into a surprise business for Walter Kinzie who now makes some of the best sauces on the planet @ Kinzie Foods. Walter jumps into what motivates him, his career journey, his philosophy on growth, and much more. This is a must listen! https://www.linkedin.com/in/walterkinzie/ www.kinziefoods.com And check out our sponsor Caddle @ getcaddle.com

Fil Bucchino - Founder @ Abandoned Grove, Awarded Olive Oil Expert and Documentarian 16.10.2024

Fil joins the show from Florence to discuss his twisting and turning career journey from pre-med to rock & roll to CPG founder to documentarian. Fil dives into his love for Olive Oil and the inspiration and goals behind Abandoned Grove. https://www.linkedin.com/in/filbucchino/ https://abandonedgrove.com/

John Adams Morgan - Founder & Pelagic 18.09.2024

Supply chain expert, John Adams Morgan joins the show to discuss his exciting career in some of the most difficult supply chain environments on earth (and beyond!). John explores his love of supply chain, what he learned during his career and the differences working with rockets at SpaceX to live cultures at Seed Health to entrepreneurship. https://www.linkedin.com/in/jamorg/ https://pelagic.co/ A...

Akeem Shannon - Founder @ flipstik & Motivational Speaker 03.09.2024

Akeem Shannon has had more than his fair share of failures, fall downs, setbacks, and hurdles. But through failing again and again, he found himself inching his way toward success. From college dropout to CEO of an Inc. Magazine, Top 50 Fastest Growing Consumer Brand, Akeem shares his inspirational story. www.akeemshannon.com/ https://www.linkedin.com/in/akeemshannon/

Matt McLean - Founder & Chief Uncle @ Uncle Matt's Organic 19.08.2024

Matt founded Uncle Matt's Organic in June 1999, before the FDA organic seal existed. Starting with one item sold locally in his backyard, it has become the oldest organic OJ brand in the US and is sold in over 15,000 stores nationwide. As the steward of 4 generations of sustainable citrus farming, Matt's goal is to produce the highest quality products using sustainable organic methods whil...

Marcia Moran – Senior Vice President of Sales @ Peet’s Coffee 30.07.2024

One of the most impactful leaders I’ve had the chance to work with, Marcia Moran (SVP at Peet’s Coffee, former VP @ Riverside, Vega, and Kraft Heinz) joins the show to share some advice she’s learned throughout her career.  Not only does Marcia teach a master class on leadership in this episode, but we’ve also got Vanessa Ordway (who you might remember from our most listened to episode ever) as ou...

Jeff Doucette - General Manager @ Field Agent Canada 15.07.2024

CPG veteran Jeff Doucette joins the show to chat about his career journey across big CPG, decision to go out on his own, and why Field Agent rocks. Jeff gets into the importance of relationships, saying yes to new opportunities, and some of the exciting things happening in the CPG space. https://www.linkedin.com/in/jeff-doucette-72b3556/ https://www.fieldagentcanada.com/ And check out our sponsor...

Grant Caton - Founder @ Lite Label 02.07.2024

Charismatic industry leader, Grant Caton joins the show to discuss his CPG career in the alcohol and cannabis space. Grant gets into his leadership style, the changing regulatory world, and the best ways to build relationships. Did I mention we've got the always charming Mark Lee as a guest co-host this week? https://www.linkedin.com/in/grant-caton/ AND - make sure to check out our sponsor Cad...

Jessica Shields - Founder of Health and Fitness Activations & beCAUSE minded 18.06.2024

Jessica Shields joins the show to talk about her career journey in the natural space and how emerging brands can make the most of their marketing budgets. Must listen for anyone considering demos on their brand! https://www.linkedin.com/in/jessicawebershields/ https://www.healthandfitnessactivations.com/ https://becauseminded.com/ And check out our sponsor Caddle @ askcaddle.com

Neil Green - Head of Sales, Canada @ EHP Labs 03.06.2024

One of my favourite people in the world, Neil Green (Head of Sales, Canada @ EHP Labs) joins the show to chat about his career. Neil goes into detail on how different the natural wellness world is, what he's learned during his career, and some of the fun the guys used to have working together at Vega. https://www.linkedin.com/in/neil-green-mba-bb66333b/?originalSubdomain=ca https://ehplabs.ca/

Ian Walker - President & Founder @ Hippie Snacks & Left Coast Naturals 20.05.2024

A pioneer in the space that started at the Granville Island Market and built a natural foods empire, Ian Walker of Hippie Snacks & Left Coast Naturals joins the show. Ian provides some history about natural foods in Canada, how he juggles a distribution company and brand, and what keeps him motivated to keep improving. https://www.linkedin.com/in/ian-walker-a8725318/ https://www.hippiesnacks.c...

Austin Calladine - Co-Founder & CMO @ Sweet Nutrition 13.05.2024

We've got a sweet one today! The inspiring Austin from Sweet Nutrition stops by to chat about his career journey. Austin jumps into his past career stops, how he built his sales chops, and what led to the invention and iterations of Sweet. https://www.linkedin.com/in/austin-calladine-20810412a/ https://sweetnutrition.ca/ And check out our sponsor @ askcaddle.com

Mark Lee Turns the Tables and Hosts Justin 29.04.2024

In what's sure to be our lowest rated and listened to episode, the always insightful Mark Lee decides to host and interview Justin Osborne. Mark and Justin discuss their career paths, moves into the natural space, and how they've built their careers. Make sure to check out our sponsor @ askcaddle.com.

Ryan Moran - CEO @ Locke & King 22.04.2024

Award winning marketing strategist, brand builder, and entrepreneur, Ryan Moran joins the show to talk about his career journey.  Ryan dives into his passion for storytelling and how that drove the creation of Locke & King. https://www.linkedin.com/in/ryanpatrickmoran/ https://lockeandking.ca/

Devin Powell – Director of Retail @ Pulp & Press 15.04.2024

One of the best guys to spend time with at CHFA, Devin Powell from Pulp & Press joins the show to chat about his unexpected journey into CPG, his expansion into the USA, and what stood out to him at Expo West.  He gives some advice on the industry, some great local brand shout outs, and what he’s really excited about for the upcoming year. https://www.linkedin.com/in/devinpowellpp/ https://www...

Chris Moeller - CPG Leader 07.04.2024

Former President/General Manager of Canada & China for SC Johnson joins the show to catch up with the guys. Chris dives into developing markets, his long career journey with SCJ, and why he likes Alex so much more than Justin.

Aaron Skelton - President and CEO @ Canadian Health Food Association 31.03.2024

Happy CHFA week everyone!  What better way to get pumped for the Vancouver show than sitting down with the man, the myth, the legend – Aaron Skelton.  Aaron joins the show to discuss the upcoming event, his exciting career beginning on the retailer side, and his focus on advocacy on behalf of the industry.  For anyone attending the show this week, this is a must listen! https://www.linkedin.com/in...

Eiman Raouf - QA Leader 24.03.2024

Another old Vega buddy (Vega just had some outstanding people) joins the show, Eiman Raouf comes on to discuss the world of QA. Eiman dives into his family business that led to him being a food scientist, the different areas of innovation & QA, and his thoughts on leadership.

Tom Gunter – Managing Director @ T.A.G. Marketplace Consulting Inc. 17.03.2024

A CPG Veteran who held leadership roles at Kruger, PepsiCo, Molson Coors, ConAgra, and Upper Crust; Tom Gunter joins the podcast to discuss his wildly successful career.  Tom shares learnings from throughout his career, some exciting launches like Healthy Choice, and how he’s keeping busy in “retirement” by consulting and mentoring instead of golfing.  We also give our old friend Ransom Hawley a s...

Kevin Lee – Sr. Director Supply Chain @ Silver Hills 10.03.2024

Supply Chain Dad, Kevin Lee joins the show to discuss his career journey from freight to beer to health and wellness.  Kevin dives into different areas of supply chain, his leadership philosophy, what drives him, and how supply chain has changed over his career.  Did I mention Pirates?  If you’re interested in learning more about supply chain and operations, this episode is for you.

Paul Tedesco - President @ Track 02.03.2024

Justin's old professor from McMaster stops by the podcast to chat about the world of teaching, what's new in his world, and what he's learned over his career. Did we mention that he's also an extremely accomplished ad executive? He dives into this and much more.

Ameen Fadel – Co-Founder @ Cedar Valley 24.02.2024

Forbes 30 Under 30, Dragon’s Den, and all around great human being: Ameen Fadel from Cedar Valley Selections joins the show to chat about his entrepreneurship journey.  He dives into his ability to pivot the main product, set up manufacturing, and expansion plans.  He also gives a shoutout to some past brand H&C guests as his brand crushes. https://www.linkedin.com/in/ameen-fadel-48175514b/ ht...

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