Heart And Profit Podcast.

Happy Pride. If you run a private practice and you want to be a better clinician for LGBTQIA clients, this episode is for you. I'm a gay man, I worked as a clinical psychologist in Moscow, Russia, I worked as a youth counselor and case manager at a homeless shelter where most of my clients were from the community, and I run my own private practice as a registered hypnotherapist in Seattle wor...

AI therapy is here, and it's here to stay whether you like it or not. I'm a classically trained therapist, and I went to AI therapy as a client to see what it can actually do. What I found should concern every private practice owner. In this episode, I break down my full experience testing AI therapy and AI coaching, what AI gets surprisingly right, where it fails at diagnostics, and the...

Slow seasons in private practice are normal. If you're in your first, second, or third year and your schedule suddenly empties out, nothing has gone wrong. You just haven't lived through enough cycles yet to see the pattern. This episode skips the obvious advice and gets into the psychological timeline of marketing, and why a slow season is actually a setup for what comes next. 👉 Connec...

Visibility is the number one asset for therapists in private practice. People who need a therapist are not equipped to know how to find one. Psychology Today gives them mixed results. Insurance directories often leave them with nothing useful. The more clear you are about who you serve and where they can find you, the more of your right-fit people will actually land in your practice. This episode...

How to build a referral system for your private practice without networking, cold DMs, or pitching yourself to doctors. If you're a therapist in private practice, referrals are one of the bloodlines of your business. Not the only one, but one of the most reliable. In this episode I walk through what I call the no-pitch referral system. Where to find your referral sources. How to build relatio...

Whether you're a solo practitioner or building a group practice, this episode of the Heart And Profit Podcast is designed to help you navigate the world of business coaching. Grad school prepares you to be an excellent clinician, but it often leaves out the essential skills needed to run a successful LLC—from marketing and HR to systems and strategy. In this episode, we dive into: Why Traditi...

What do billion dollar healthcare organizations know about building a practice that most private practice therapists never learn? I spent 10 years as a clinical psychologist in Moscow building a full practice with no social media, no Psychology Today, and no marketing budget. Then I spent another 10 years inside healthcare organizations and big tech. What I learned in both places changed everythin...

In this episode of the Heart And Profit Podcast , we dive deep into the crucial distinction between being a self-employed therapist and a true business owner . Many clinicians are trapped in a "hustle" mindset, where their income is tied directly to their time. We’re breaking down how to shift your perspective and build a practice that functions as a scalable asset—one that provides fina...

Most therapists think "couples therapy" and stop there. But inside this niche lives some of the most specific, most in-demand, and most profitable sub-specialties in private practice — and today we are going deep. In this episode of Heart And Profit, Eugene Berezin breaks down four relationship-based therapy niches that can elevate your practice, attract clients who are ready to invest,...

Most therapists say they treat "a variety of concerns" — and wonder why clients aren't calling. In this BONUS episode, we break down why diagnosis and condition-based niches — ADHD, autism, OCD — are the most underserved and highest-demand specialties in the market right now. If you have deep expertise in a specific diagnosis and you're not positioning around it, you're le...

In this episode, I break down the 4 reasons private practice therapists struggle to attract the clients who need them most — and what to do about each one:   → Your customer journey isn't mapped → Your niche isn't specific enough → Your marketing relies on credentials, not connection → You haven't considered ethical practice diversification   Whether you're running a solo pract...

Is Psychology Today actually helping you grow, or is it just another expense "hemorrhaging" money in your private practice? In this episode, we dive deep into the essential questions of therapist marketing. We move beyond simple data and assumptions to explore the true customer journey of your most ideal clients. Whether they are searching at 11:00 PM on a Tuesday or finding you through...

Is it unethical for a therapist to be wealthy? In this video, we unpack why “wealthy therapist” isn’t a dirty word – and how being more resourced can actually help you reduce therapist burnout, build an ethical private practice, and serve your clients and community at a higher level. If you’re a therapist or private practice owner who feels conflicted about money, premium rates, or profit in your...

I left a clinical career I loved because the math didn't work. I transitioned into the tech industry to chase a higher salary, but I realized something crucial about the mental health industry along the way. In this video, I'm sharing the honest truth about therapist burnout, the seduction of tech money, and why I eventually came back to help therapists build joyful, profitable practices...

Is getting your mental health license in the US actually harder than immigrating here? For me, the answer was yes. In this episode of the Heart and Profit Podcast, I share my raw, unfiltered origin story—from working as a Clinical Psychologist in Russia to navigating the bureaucratic nightmare of the US licensing system. I reveal why I walked away from the traditional "private practice"...

Every new strategy will slow your business down by about 20%. That's not a reason to avoid it — but it is a reason to stop reaching for strategy when what you actually need is clarity. In this episode, I break down why hiring another coach, buying another playbook, or adding another funnel often makes things worse — not better. When you're operating from fear, reactivity, or control, str...

If I can't have joy in my business, I don't want it. And yet — I wasn't supported the way I needed to be when navigating big pivots, big decisions, and big life transitions. I had strategy. I had two great coaches. What I didn't have was support to unblock myself. In this episode, I share the personal journey that led me to completely redesign my container. Why I stopped leadin...

Trust recession isn't just slowing your sales. It's doing something deeper — it's eroding your trust in yourself. In this episode, I unpack what happens inside your mind when your best efforts stop producing predictable results. Your system starts generating parts that say: "You're not capable of running this. Let me take over." And suddenly, you're outsourcing y...

You've hired coaches, joined masterminds, bought the playbooks. You get excited, gain momentum — then collapse. And somehow, you end up hiring the same type of person again. In this episode, I break down why this pattern repeats and what it reveals about your internal system. It's not a consistency problem. It's not the wrong coach. It's that you're hiring from a dysregula...

Ease and flow in business isn't about easier circumstances. It's about who's in the driver's seat when things get hard. In this episode, I break down the eight qualities of your true self — from Internal Family Systems — that create grace, ease, and flow even when the market is volatile, the strategy isn't working, and uncertainty is constant. These aren't qualities y...

You've invested in the strategy. You know it works for other people. So why can't you execute it? In this episode, I break down why your executive function gets hijacked before your strategy ever has a chance to succeed. It's not discipline. It's not the wrong tactic. It's that your wounded parts — your internal "managers" and protectors — have taken over the dri...

The problem isn't that you're bad at hiring. It's that you're hiring from the wrong state. In this episode, I break down why entrepreneurs keep making disappointing hires — coaches, therapists, team members, agencies — and what Internal Family Systems reveals about the real issue. When you hire from urgency, lack, or desperation, your internal "managers" are running t...

You're not undisciplined. Your nervous system is running a protection protocol — and it doesn't care about your revenue goals. In this episode, I break down why entrepreneurs keep starting and stopping using Internal Family Systems (IFS). You'll learn how your internal "managers" and "firefighters" hijack execution, how to know if you've actually earned your...

Are you a high-performing entrepreneur struggling with burnout? You are not lazy—you are burnt out. This episode directly challenges the highly influential, yet psychologically flawed, myth that "burnout isn't real." We go beyond surface-level fixes and dive deep into the medical and psychological reality of burnout, especially for those experiencing the  silent killer: high-functio...

I Lost Everything: The Spiritual Pivot That Saved My Business I hit rock bottom in my business. My Q4 was disastrous, I had to let go of support staff, and I faced a complete identity crisis. This is the raw, transparent story of losing everything and the one profound spiritual shift that not only saved my business but redefined my true purpose. After years of traditional career coaching, the fina...