Healthy Brand with Howie Chan

Adrianna Hosford is the CMO for Artera , a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of...

In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany. Learn more about Oliver ·        LinkedIn ·        EO IPSO Communications ·        Website Books ·        MessageMachine ·        Unignorable ·        Sp...

Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy. Learn more about Stephen: Brand Master Academy Instagram LinkedIn YouTube Lessons: Transition to design and journey Organic growth in brand strategy Navigating career transitions Embracing change in the market Value of ed...

Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia. Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-...

Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you...

Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career.  Learn more about Pat ·        LinkedIn ·        Mastering Medical Device ·        EM Device Lab Lessons ·       Brand is reputation ·       The curse of knowledge ·       Tr...

Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.  Learn more about Martin ·        LinkedIn ·        Website Lessons ·       The power of brand purpose ·       How to communicate...

Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnson & Johnson and more. Mita is also the cohost...

Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier. In this episode, we dive into hi...

I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healthcare. Learn more about Nathan: LinkedIn DuoHealth...

In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands. Learn more about Ulli LinkedIn http...

Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.   Learn more about Margaret   LinkedIn Twitter   https://www.archetypesinbranding.com/ http://liveworkcoa...

In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare. Learn more about Meg and Paul:...

Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building. Learn more about Maureen Alves: LinkedIn   Top 10 Principles Brand Strategy is: 1.     Leading with empathy 2.     A state of mind 3.     Nature with nur...

Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems,  and how he came to name the Nintendo Wii. Learn more about Scott Milano -        LinkedIn -        Tanj Top 3 Lessons: 1.     Your brand name is the tip of y...

Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens. Learn more about Josh Ingram: -        LinkedIn - ...

Félix Manuel Chinea, MD is the head of health equity and inclusion strategy at Doximity, an online networking service for medical professionals with over 2 million members. He's also on the board of Startup Health's Health Equity Moonshot Impact Board.  Learn more about Félix Chinea, MD: -        Twitter -        LinkedIn -        www.doximity.com Top 3 Lessons: 1.     The definition of...

Geralyn Ritter survived near-fatal injuries in the derailment of Amtrak 188 outside Philadelphia where eight passengers were killed and over 150 injured in 2015. She is an author, a mum of three and currently Executive Vice President of External Affairs and ESG at Organon, a health care company focused on women’s health.     Learn more about Geralyn Ritter -        LinkedIn -        Geralyn’s Webs...

Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn.  Learn more about Jason: -        Twitter -        LinkedIn -        https://shft.agency/ Top 3 Lessons: 1.     Branding is not a marketing functi...

Dan Budwick is the founder and CEO of 1AB, a communications agency focused on early stage Biotechnology companies – helping them tell stories and build their brands. In this episode, he shares the secrets of what it takes for Biotech companies to get investors and the public behind them, as these companies seek to break the boundaries of science and pursue cures and treatments in a world ridden wi...

Mark Miller, co-founder of Historic Agency, leads product strategy, marketing transformation and brand. He has rebranded nearly 100 organizations and specializes in all things strategy including brand, product and marketing. He is the co-author of the Amazon bestseller “Culture Built My Brand." Learn more about Mark: -        Twitter -        LinkedIn -        Culture Built My Brand Book -   ...

This is a special episode to wrap up the year. So instead of bringing a guest where I grill them and uncover the value bombs and the gems, I share my four biggest ahas from the 11 previous guests that I brought to the show. The 4 Biggest Ahas: 1.     Silos are comfortable, but dangerous  2.     Action beats everything 3.     Your brand is not about you. It's what the audience wants 4.     Tak...

Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into hea...

Gary Grates is a veteran in the world of communications, who has held numerous executive leadership positions at the top PR firms like Edelman, GCI, and Real Chemistry. He is a C-suite whisperer who has worked with the world’s biggest brands like Pfizer, Merck, Genentech, HP, United Airlines and more. He was also the head of communications for General Motors North America. Gary is a speaker, write...