Healthcare Success

Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.

2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to: • Revitalize your brand with a “livi...

Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing.

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don’t convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optim...

How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale With Martin Price, CEO of HealthTrackRx Do you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf spea...

How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before.

Zero-Click Search: Where We Are and What To Know About it With Brandon Schakola, Senior Director of SEO Strategy & Growth for Healthcare Success In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola to discuss the growing impact of zero-click search. We explore what’s changing, why it matters, and how you can adapt your strategy to stay ahead.

What defines a truly great healthcare sales leader? In this episode, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits of successful healthcare sales leadership. He shares strategies for developing your sales team, the importance of authenticity in client interactions, and the power of continuous learning and coaching to drive team performance.

Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate compliance, and maximize ROI with influen...

How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.

Do you want to learn how to partner with your leadership team and agency to launch a new brand? Listen to our interview with Ben Reynolds, AVP of Sales at Oncentric, a CureMD company.

How can marketers create campaigns that genuinely connect with diverse audiences and build trust? In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare.

How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? In my latest podcast, Doug Sprague, President of ASQ360° Market Research, and I explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry.

How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Douglas Flora’s original panel discussion on this topic was hel...

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent podcast guest, James Corr from Freshpaint, a...

Learn how to position your brand for long-term success by leveraging thought leadership strategies from communications expert Kate Warnock at Forcura.

Did you know Google changes its algorithm up to 200 times a day? Get valuable insights into how AI and intent-based search are reshaping SEO, along with what healthcare marketers need to do to stay ahead, in our latest podcast featuring Brandon Schakola, Senior Director of SEO Strategy & Growth.

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to miss the mark on enhancing patient experiences, improvi...

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.

Explore how pivotal marketing strategies such as authentic branding and SEO can enhance patient relationships & drive growth for your organization. Listen to our podcast with CEO Stewart Gandolf and Senior Account Director Paul Knipe as they discuss authentic branding, SEO, targeted ads, and a patient-centered approach to foster growth and build trust.

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency.

Want to help healthcare consumers navigate their journey more effectively? Listen to our podcast with Senior Marketing Strategist Kathy Gaughran, where she shares insights on reaching consumers, optimizing digital touchpoints, and enhancing patient satisfaction through empathetic inquiry handling.

Learn how to invest your marketing dollars and energy appropriately across your multilocation portfolio. At this year’s SMASH Conference, our CEO Stewart Gandolf, shared expert insights into how healthcare brands must appropriately support all locations. For multilocation organizations, success hinges on mastering strategies for local relevance, brand consistency, and seamless patient interactions...

As healthcare markets continue to tighten and competition reaches a fever pitch, traditional physician liaison strategies are no longer enough. So, how can hospitals and health systems adapt their strategies to drive growth—and thrive? In our latest podcast, join Kriss Barlow and Susan Boydell from Barlow McCarthy Physician Relationship Solutions as they reveal how data-driven planning and strateg...