Healthcare Success

How can health systems expand access, improve quality, and reduce costs at the same time? In this episode, Stewart Gandolf talks with Dr. Lyle Berkowitz, Founder and Executive Chairman of KeyCare, about building a national “virtualist” medical group on Epic, aligning incentives for physicians, and using AI to amplify, not replace, clinical care.

What does it take to truly win the hearts and minds of healthcare professionals in an increasingly complex industry? In this week’s podcast, Stewart Gandolf sits down with Ajoy Mahtab, Founder and Partner at Strategility Consulting, to explore how genuine curiosity, empathy and purpose can transform healthcare sales and marketing.

Hosted by Society for Health Care Strategy and Market Development (SHSMD)

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality. Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight. How do you ensure your organization shows up, stands out, and sta...

How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center? Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer and Dean for Marketing and Communications at the prestigious Icahn School of Medicine at Mount...

How can healthcare leaders address burnout while driving operational efficiency and scalable growth? In this week’s podcast, Stewart Gandolf sits down with Edisa Shirley, Chief Mental Health Officer at ClinicMind, to explore the intersection of mental health, leadership, and operational efficiency in modern healthcare practices. Together, they discuss the systemic challenges of provider burnout, s...

How can healthcare leaders and marketers build trust and meaningful connections with rare disease patients and caregivers? In this week's episode, I sit down with Sugata Biswas, Co-Founder & Managing Principal, and Emily Anderson, Associate Director of Patient-Centered Research at Cadence Communications & Research, to explore their human-centered approach to rare disease research and patient engag...

What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results? In this week’s episode, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). They discuss building cre...

How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing? In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthca...

How can healthcare organizations authentically showcase their employee experience online to attract top talent in a competitive market? In my latest podcast, I sit down with Cynthia Newton, President and Founder of Cynthia Newton Consulting and a healthcare brand strategist with 25+ years of experience. Cynthia has earned an excellent reputation helping health systems manage and scale both patient...

How is AI transforming healthcare marketing, and what can leaders expect at HCIC 2025? Healthcare marketing is evolving at a breakneck speed. From AI reshaping SEO to new expectations for patient engagement, leaders face both challenges and opportunities. To get a preview of what’s ahead, and what the big conversations will be at this year’s Healthcare Interactive Conference (HCIC.Net), I spoke wi...

How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape? In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.

How Health Systems Can Make the Most of Their Healthcare CRM With Laura Lee Jones, Founder and CEO of LionShare What separates healthcare organizations that use CRM from those that truly leverage it? In this episode, I sit down with Laura Lee Jones, Founder and CEO of LionShare, for a candid conversation about what a healthcare CRM looks like when it’s done right. Laura Lee brings decades of exper...

How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market With Hans Kaspersetz, CEO of Oralucent How can reimagining oral care and patient engagement disrupt a market? In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data...

How can today’s pediatricians truly connect with time-crunched, digitally-savvy parents and build lasting loyalty? In this episode, Rob Klein shares key findings from his 2025 National Consumer Insights Study (NCIS) – Peds Edition, revealing what’s shaping parental choices, the decline in trust in healthcare, and how organizations can reinvent care delivery, starting with pediatric and maternity s...

How do you redesign specialty care delivery when geography, workforce limitations, and infrastructure stand in the way? In this episode, Stewart Gandolf sits down with Paul Rosen, MD, MPH, MMM, Professor of Pediatrics at West Virginia University, a former official at the Centers for Medicare & Medicaid Services (CMS), and the first pediatric rheumatologist to serve both West Virginia and the North...

With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections? In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships.

How can an established healthcare leader harness the AI to drive innovation, growth, and lasting competitive advantage? In this episode, Stewart Gandolf sits down with Michael Krachon, President of Theragenics to discuss how Theragenics is transforming its operations through enterprise-wide AI adoption.

In a world that’s chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) wit...

As marketers and communicators, we understand the power of brand. We build them for our organizations every day. But what about your own brand? Is it strong? Does it matter? In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.

Are you delivering the experience today’s healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today’s healthcare consumers find, evaluate, and choose providers.

How To Be the Leader Nobody Wants To Leave With Kristin Baird, President and CEO at Baird Group How can healthcare leaders tackle high turnover rates and build a culture that retains top talent? In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her...

How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker’s Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.

How do you market sensitive women’s health products when advertising platforms won’t let you talk about them? In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women’s health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex.

How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue? In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic testing, lifestyle facto...