Healthcare Rap

Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong. Her insights on careers and leadership are invaluable, not just for healthcare marketers, but for professionals at all levels....

Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it's more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.  All that, plus the Flava of the Week about...

Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of our friends have taken to reach their work goals, an...

Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing.  All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities...

Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.  All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful t...

Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment.  All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer...

We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities. All that, plus the Flava of the Week about GNC’s new heal...

Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it. All t...

Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in?  All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand...

Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system.  All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization . What does the Amedisys deal tell us about momentum in the home he...

Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way.  All that, plus the Flava of the Week about Uber’s new healthcare offerings . What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America?  This s...

We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress.  All that, plus the Flava of the Week abo...

Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she...

Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players.  All that, plus the Flava of the Week about the collective power of revolutions. How will the movements that are happening in r...

Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults.  This show is produced by Shift Forward Health, the c...

Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades...

Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.  All that, plus the Flava of the Week about CVS’ Healthy Agin...

Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainab...

Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.  Let us know what you think about this format and...

Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy.  All that, plus the Flava of the Week about Apple’s reported new health coac...

Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.  All that, plus the Flava of the...

Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently. All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare visi...

Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers. All that, plus the Flava of the Week about CV...

It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray , Founder at Adapt Innovation Group, and Paul Backett , Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that work for your benefit, as well as the benefit o...

Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics.  All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we...