Healthcare Marketing Edge

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Alex Wallace from Haven Home Health & Hospice on why healthcare marketing must be built on trust rather than visibility, especially in home health, hospice, and home care where families make decisions during the most stressful moments of their lives. Alex shares how community education, consistent referral relationships, and...

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Bret Gregory, founder of DrTalks, shares his journey from corporate wellness to building a leading platform for physicians to grow their practice through podcasting and digital marketing. Discover how physicians can leverage podcasts, social media, and AI to build trust, attract patients, and expand their influence.

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Lisa Drafall, Marketing Manager at Project Turnabout about building effective healthcare marketing systems. They discuss audience-centric strategies, the importance of understanding patient journeys, and how to create content that resonates and converts. Learn how to shift from tactical campaigns to strategic systems that grow y...

In this episode of Healthcare Marketing Edge, we explore the integration of AI in healthcare practices, focusing on how AI front desk agents can enhance patient communication, improve efficiency, and balance human empathy with automation. Jakub Grajcar, Head of Marketing at Talkie.ai shares insights on implementation, patient education, and choosing the right AI solutions.

In this episode of Health Care Marketing Edge, Tim Bouchard, CEO of Luminus, and Kandy Garrett from Social Optician discuss the importance of local marketing strategies for small healthcare practices. They emphasize the need for community engagement, building trust, and the significance of consistent presence in the community. Kandy shares practical tips on how practices can become more visible an...

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, speaks with Deborah Castaldo, an independent healthcare consultant, about the critical need for creativity in healthcare marketing. Deborah shares her journey from a TV news anchor to a strategic marketer in healthcare, emphasizing the importance of connecting with patients on a human level. They discuss the challeng...

In this episode of Health Care Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Will Ross of Origins Spine & Joint discuss strategies for becoming the default referral choice in the competitive pain management market. Will shares insights on building relationships with referring providers, the importance of quality care, consistency, and operational excellence. He emphasizes the need fo...

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Steve Wiland, Addiction Certificate Program Director at University of Michigan and practicing trauma and addictions therapist, discuss the critical gap between cutting-edge addiction research and frontline clinical practice in behavioral health. They explore how this "science-to-services gap" costs prac...

In this episode of Health Care Marketing Edge, Tim Bouchard , Owner/CEO of Luminus and Russell Simon , Principal Consultant at RMS Health Advisors , discuss the importance of physician-generated content and how it can be leveraged for effective healthcare marketing. They explore the challenges faced by physicians in creating content, the significance of establishing a unique theory of content, and...

In this episode of Healthcare Marketing Edge, Tim Bouchard , Owner/CEO of Luminus , talks with Michelle Hart , Director of Marketing & Communications at BostonSight who reveals how sustainable healthcare growth depends on honest marketing that aligns with actual clinic capacity and operational realities. Rather than pushing aggressive patient acquisition campaigns, Hart emphasizes the importan...

In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to d...

In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on ide...

In this episode of Healthcare Marketing Edge, Tim Bouchard and Jolene Myers, Marketing Manager at Nova Healthcare Administrators discuss the challenges of healthcare marketing, particularly the need to simplify complex language for patients and referral partners. They explore the importance of building trust through clear communication, the power of storytelling in marketing, and strategies for cr...

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Audrey Von-Maszewski, Practice Manager at Pause Wellness Center, about the transformative power of standardization and systems for healthcare practices. They discuss the importance of clear communication, the implementation of consistent processes, and the impact of electronic health record (EHR) systems on practice management....

In this episode of Healthcare Marketing Edge, Tim Bouchard and Melissa DelFino Mulford, Founder of Modern Distinction discuss the significance of servant leadership in healthcare practices. They explore how core brand values and mission contribute to building quality teams, emphasizing the importance of empowering staff and creating a positive patient experience. Melissa shares insights on how to...

In this conversation, Tim Bouchard from Luminus and Danielle Egan from Healthbridge Management discuss the critical aspects of recruiting, mentoring, and retaining a quality team in healthcare practices. Danielle shares her extensive experience in healthcare and emphasizes the importance of mindset, personal connections, and creating a supportive environment for staff. They explore strategies for...

In this episode of Healthcare Marketing Edge, Tim Bouchard and Dr. Enrique Enguidanos discuss the evolving landscape of healthcare marketing, focusing on value-based care and the importance of community-based solutions. Dr. Enguidanos shares insights from his extensive experience in emergency medicine and care coordination, emphasizing the need for effective communication and listening to patients...

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Jordan Lema from Lemur Studios to discuss the significance of video in healthcare marketing. They explore how video can humanize healthcare, build trust with patients, and serve as an effective tool for recruitment and engagement. The conversation covers various types of videos, the importance of video length, and strategies for maxi...

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Amanda Clark from Atria Social as they dive into creating a powerful, authentic online presence for healthcare providers. Learn why patient trust is key, how to craft relatable social media content, and navigate HIPAA compliance. Amanda shares her Atria Method, from audits to storytelling, plus tips on using AI tools like ChatGPT to...

In this episode of Healthcare Marketing Edge, Tim Bouchard and Tess Felton discuss the significance of patient-centric writing in healthcare marketing. They explore how relatable messaging can alleviate patient anxiety, the importance of simplifying medical jargon, and the key principles of effective copywriting. The conversation emphasizes the need for healthcare providers to understand their pat...