Healthcare IT Today Interviews

Finding and onboarding a new Chief Marketing Officer (CMO) is hard. During the search, an organization’s marketing efforts are often left in limbo. Hiring an interim CMO (or partial CMO) can help organizations bridge the gap and make the transition smoother. FinThrive, a company that offers revenue management solutions to healthcare organizations, brought in Alan Gonsenhauser as an interim CMO, bu...

Watch this video to see the stages that patients move through in Tiffany A.S. Wright, vice president of operations at CareMax's experience.  Also, Wright shares how she used CareCognitics to engage patients, the importance of flexibility in both a clinical organization and a technology vendor, the role of metrics and analytics, and how to structure financial incentives with the input of emplo...

It’s no secret that patient volumes in 2022 were below expectations. NRC Health, recently found that 27% of patients are actively deferring their care in 2022. Why are so many patients putting off their care? The primary reason in 2022 was not fear of COVID-19. Instead, it was financial concerns that kept patients away. Until healthcare organizations address this, patients may continue to defer th...

VitalSight is a new tool for remote patient monitoring (RPM) from OMRON, a company that offers a wide range of health devices for blood pressure, respiratory problems, and more. Brandon Haag, OMRON's Director of Operations and Business Development, describes in this short video the operation of VitalSight and how it helps both the patient and their doctor treat hypertension. OMRON is working on ad...

Public health agencies have come to understand the immense value of monitoring waste water, as demonstrated by a recent report calling for its expansion. But Withings allows you to measure your own waste products in the home through a new product called U-Scan.   At CES 2023, Julius Dewavrin, Product Manager for U-Scan, explained how U-Scan works and the kinds of health benefits it can provid...

Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing budgets. Journey maps take effort to build, but are worth the investment.   We sat down with presenters Caroline DeVore, Executive Director of St...

Kami Vision provides technology called KamiCare that helps caregivers in an eldercare community or a person’s home detect and respond quickly to a fall. AI, running right in Kami Vision’s camera, detects falls and reports them to caregivers selected by an app.   Watch this short video with CTO Ajay Gulati to see how Kami Vision provides easy setup and flexibility, protects privacy, deals with...

The Health Datapalooza conference is a unique annual event. As the playful name suggests, it’s a somewhat countercultural happening, a place for freewheeling and respectfully critical discussion among health data experts. The conference was launched in 2010 by Todd Park, a ground-breaking technologist who was CTO of HHS at the time and was later promoted to be CTO of the United States.   Luci...

When I attended the PointClickCare Summit, I met Sanjeev Shetty, President & COO at DBSync.  They were in the partner area of the conference and had created a really interesting middleware solution to be able to better manage all your data across a multitude of applications.  While this is a very familiar problem in healthcare, it was interesting to learn how this problem happen...

To better understand everything that’s happening with the 21st Century Cures Act and how it will impact healthcare organizations, I sat down with Micky Tripathi, National Coordinator for Health IT at HHS.  I start off by asking Tripathi to share how he sees the state of electronic health information sharing and interoperability today.  Then, I ask him where he sees the 21st Century Cures...

As we head into 2023, we sat down with Beth Friedman, Senior Partner at FINN Partners, to look back at health IT PR in 2022 and what we should be watching for in 2023.  Friedman brings a really unique view to the healthcare marketing and PR space since in her career she’s worked inside a hospital, then at a health IT vendor, then started her own agency, and now is one of the health IT leaders...

Milwaukee County is at the forefront of addressing racial inequity. During the COVID-19 pandemic they cross referenced vaccination rates with the CDC’s social vulnerability index and plotted the results using Geographic Information System (GIS) technology. Armed with this powerful insight, the County was able to increase vaccinations in populations that needed them the most and by doing so increas...

Implementing diversity, equity, and inclusion (DE&I) initiatives and addressing the workforce challenge in healthcare are not mutually exclusive. In fact, improving DE&I may be one of the quickest ways to alleviate the pressure of finding and keeping healthcare talent. How? Indigenous groups, visible minorities, and women are underutilized talent pools. With encouragement and training they...

Eran Eshed, CEO and Co-founder of Fairtility, cites research showing that 48% of the work done by embyrologists during in-vitro fertilization is administrative. Fairtility was founded to automate this tedious work, which not only makes the embryologist more efficient, but eliminates the many errors caused by manual work.   Learn more about Fairtility: https://fairtility.com/   Find...

In this video Dr. Yossi Bahagon, Co-founder and Chairman of Sweetch, discusses the deeply holistic approach they take to helping people with diabetes adopt healthy behaviors.    Whereas conventional systems for connected health deliver cold, generic instructions (“walk another 4,000 steps”;  “take your medication now”), Sweetch intensely personalizes messages: “Why don’t you take an...

There is a growth-hacking approach to marketing that calls for getting your solution to market as quickly as possible. Once there you iterate quickly and eventually arrive at a good fit (features AND marketing message). A more methodical approach, however, can be equally, if not more effective in healthcare. Proscia invested time and effort to plan their market entry. The result: market acceptance...

In this video Ofer Derech, CTO at MilagroAI, explains the technology they use to automate revenue cycle management tasks and surveillance for things like hospital acquired infections that are traditionally performed manually. The tool analyzes both structured and unstructured data, converting varying formats to standards such as SNOMED. MilagroAI then automatically identifies procedures and princi...

One of the core aspects I wanted to incorporate into the healthcare and IT marketing conference when I started it was having voices from outside healthcare bring in external experience and knowledge that would make healthcare marketers stretch their thinking about how healthcare marketing should go.  Often hearing this outside perspective means we adjust the approach a little because of priva...

Engaging patients so they are an active partner in their care is a laudable goal, but with the economic and workforce challenges facing by healthcare providers, it may not be a top priority. Nicholas T. Befera, MD, Co-Founder & CEO at Scanslated believes otherwise.   Befera feels that with increasing competition coupled with the desire by patients for more consumer-friendly health service...

Healthcare organizations never had enough resources to manage the myriad of systems that were deployed in their organizations, even before the current workforce challenge. There are many systems still running at hospitals, health systems, and clinics that are never accessed (aka "technology debt"). Some of these systems are kept simply to ensure the data within them is available should the need ar...

By working closely with it’s health system clients, who represent 200+ hospitals, Gozio Health has recognized the need for a mobile platform that gives patients as well as organizations the functionality and experience they want. Wisely, Gozio has chosen to create an open framework that will allow organizations to use components from different vendors, rather than a walled-garden approach. Company...

Many IT companies have tried to create solutions that advance interoperability in healthcare. But it often consists of layering more and more technologies on top of antiquated legacy systems, adding even greater administrative complexities. While FHIR has made significant headway in creating common protocols and standards for data exchange, there is opportunity to create greater data fluidity amon...

It is rare that a company will agree to sit down to answer tough questions, but Clarify Health was up for the challenge. Healthcare IT Today sat down with Keith Florance, Senior Vice President and General Manager of Payers at Clarify Health at the recent #HLTH2022 conference. We grilled him with 3 questions about the state of the healthcare industry:   1. After a decade of focusing on reducin...

It is hard to picture Robotic Process Automation (RPA). There is nothing physical or tangible. There is no user interface that users interact with on a regular basis. In fact, when RPA is properly implemented, it works completely in the background without anyone noticing. That’s why the term RPA is nebulous for many people. What is it? How have organizations successfully deployed it?   Tidewa...

While it’s great to talk about automation, it is another to hear from a CIO who’s living the implementation of intelligent automation in their organization.  That’s why I was excited to sit down with Cletis Earle, CIO at Penn State Health and Penn State University College of Medicine, to hear about his experience implementing intelligent automation from Genzeon.  Plus, Harsh Singh, GM, H...