Health Coach Academy

Being selfish has such a negative connotation to it. But what if being selfish is one of the most important mindset shifts that an entrepreneur can make? When put in perspective, putting yourself first not only can boost your business, it paves the way to avoid the frustration and burnout that we hear about so often these days. To dive into this topic, we invited Naketa Ren Thigpen to the show. Na...

No sales, no money.  It's that simple.  But what's simple, isn't easy.  And selling is an art that only a few have a true expertise in.  The good news is that as health coaches, we can learn this skill and get really good at it, especially when we learn what to say and when to say it! To break down the art of selling, we invited Nikki Rausch to the show.  Nikki is a sales coach, trainer, an author...

The saying goes, If you do what you love, you'll never work a day in your life. But turning your passion into profit feels easier said than done.  Thankfully, as health coaches, we have found our passion.  Now, we need tips on building a brand, marketing ourselves, establishing a solid client base, and creating a sustainable business model. Ah, that's where the heavy lifting is. To discuss how to...

One of the most common beliefs in the health coaching space is that we exist in a saturated market. This belief has made many health coaches hesitant to step out in their space and get moving with their business.  The key solution to this is to step out and be an outlier in your demographic. So, the question is, how can you establish yourself as different in your particular market? To help us stan...

Video marketing is easily becoming the most popular form of marketing around. It is the most effective way to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success. To discuss how a health coaching practice can benefit from video, we invited Orland Gomez to the show. Orlando is  the founder of the video production c...

Our money story is a collection of stories that we have amassed over our entire lifetime. It can be a cultural perspectives around money, or even ideas that we have let seep into our subconscious that defines our viewpoint of money. This story creates a life long theme that defines whether we will have money or not. Whether money comes easily or if it's a struggle.  Naturally then, this story can...

What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience...

Let's face it.  You can only be one place at a time. The traditional one on one coaching model makes it difficult to scale your coaching practice unless you have ways that help you manage your current initiatives while seamlessly welcoming new business. Automation allows you to continue to keep doing what you do best all while  watching your business thrive! To discuss how we can use automation, s...

When the economy gets a little shaky, we tend to re-evaluate some of the things in our lives and consider whether they are truly necessary. We might look at our subscription services, like Netflix or whether we need all of the premium channels from our cable provider. We might consider cutting back on our vacations or our nights out. So the reality of any downturn is that a client who is buying yo...

Many health coaches jump into coaching because of something that they have personally overcome and felt compelled to share what they have learned with the world.  There then comes a point where you realize that you can actually get paid to help people overcome the very same things that you did.  Then, a business is born! Brian Gryn did just that. Brian took what began as a personal exploration int...

It's a common occurrence to see health coaches shelving their certifications. In fact, that is why I created the Health Coach Academy Podcast in the first place. After over 150 episodes, clues have emerged that have set up a pathway to have a coaching practice on a full time basis. To discuss the strategies to accomplish this, my main man Isaac Ho rejoins the show! Isaac has been a health coach fo...

Email marketing is making a comeback! With the news of the issues around social media platforms like Twitter and Facebook, ownership of an email list has jumped back in the spotlight as a vital part of a marketing strategy.  No matter what happens with the future of these platforms, email allows us to stay connected to our potential clients. To discuss the importance of email marketing, we invited...

As health coaches, we often recommend products to our clients that have had positive health benefits in our own lives. Imagine being able to create these products ourselves? In today's show, we are going to take a glimpse into what needs to be done to get a product based business off the ground.    Jenn Ditzhazy actually did that!  Jenn founded ThePerfect3 Collagen after struggling with her own he...

One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our...

The entrepreneurial mind is quite a fascinating thing. As we all know, being an entrepreneur isn't for everybody. And those who succeed have a mindset that success is the only option and they'll do whatever it takes to make the dream of their business come true by any means necessary.  Olly Wood joins the show to share the benefits of this steadfast approach. Olly got started in the business world...

Does productivity feel like a dirty word? For many, productivity and what it actually means is quite elusive. For many entrepreneurs, rather than feeling good about getting things done, some are left with just feeling bad about themselves and their effort. This is because productivity is designed to meet the needs of other people,  not our own needs. To highlight this point and to get a better gra...

Can you have a thriving health coaching practice as a second career? Absolutely! In fact, it's possible that you've gathered an immense knowledge and tons of transferable skills that fit nicely into being a successful health coach. Not to mention, as an experienced adult, you bring additional wisdom that can only be learned through life experience. To discuss this topic, we invited Bill Vogel to t...

Sure, I'm partial. But I believe podcasting is a great way to build your business and your brand. It helps you stand out as an authority in your industry and gives you instant credibility. But having a podcast is only one side of the story. Being a guest on podcasts is another. This side of the coin also provides a lot of benefits that can boost your business as well. To break down the benefits of...

Health coaching is an evolving profession. There are many schools and certification programs that prepare you to go out and help clients meet their health goals. So it is always a pleasure to get to look behind the scenes with one of the premier programs out there, Functional Diagnostic Nutrition (FDN), with its founder, Reed Davis. Reed joins the show to discuss how health coaching and FDN have e...

It is often said that what we are naturally good at, should be what we are monetizing. And when we are naturally good at it, we already have 90% of what we need in order to get started and it's just a matter of implementation. Sometimes however, it isn't something that we can easily see in ourselves.  It often seems that we need to ask others what they see our strengths as since it sometimes is di...

One thing that health coaches can utilize is more data. And since one of the basic tenets of health coaching is the concept of bio-individuality, nothing can give us more precise data than genetic testing. Imagine being able to help clients get specific results that are unique only to them, without the time it takes for trial and error? The value of this is priceless. To discuss how a health coach...

It is really easy to fall into the trap that there's too much competition in the health coach space.  As you become certified and look all around you, it is easy to feel like the market is saturated. But, that's simply a thought not necessarily based in reality. How many lawyers enter the workforce? How many doctors? How many plumbers? How many electricians. How many physical therapists? How come...

Search Engine Optimization (SEO) has a very magically feel to it. When done right, it can drive traffic to your site opening up huge potentials for opportunity in our business. If done wrong, crickets. Yet, how many of us actually know how to get SEO right? To break down the fundamentals of SEO, we invited Ken Marshall to the show. Ken is the Chief Growth Officer and Managing Partner at RevenueZen...

Knowledge is power. However, knowledge isn't everything. Many health coaches get into a trap of always seeking additional knowledge and end up not taking action in their business. While there are many reasons why a health coach can fall into this trap, one of the main reasons that isn't really discussed is the fact that we can get stuck because we are not energetically aligned with to allow financ...

If Albert Einstein were around and we asked him for a formula for business, it would look something like this: no sales = no money = no business. And while so many health coaches have a funny feeling about sales, it is the most essential aspect of our business that we need to get over. There's a lot of truth behind the fact that selling is actually serving and nothing serves more than a health coa...