Hayley in Higher Ed | Professor at UCCS

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.

A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.

Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.

This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.

On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.

Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.

Monday = Class Overview and Client Project Explanation

Welcome to JMS  380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester. Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you.

Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.  Check out these resources referenced in the episode: https://material.io/design/color/the-color-system.html#tools-for-picking-colors https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae841...

Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style. The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for th...

Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning. Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing

https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing  Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning. You can follow along with the slides. The Slido interactive feature will o...

Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we...

Hey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the Life videos on Canvas. This week is about social media jobs and roles out in the industry, and I think the best way to talk about that is to actually explore and hear from folks making that their caree...

Hey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space.

Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover: Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns

Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project. And if you are following along with the book, we are on 227-250 in Chapter 11.

This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline. And if you are following along with the book, we are on pages 3-24 in Chapter 1.

This episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous: 1. Strategy Brief where you organize your big ideas and direction for the campaign 2. Strategy Proposal where you provide the details of the campaign 3. Strategy Pitch where you get the client excited about the campaign

This episode explains our class frameworks for Switch and Sprints to create a foundation for the semester. ACTIONS FOR THE WEEK: Review the Learning Materials Podcast Episode 8.23 Agile and Switch Syllabus: Add Deadlines to your Calendar Attend class on Wednesday Introductions Questions about Syllabus and Class Structure Create a Sprint Plan