Dr. Hayley Blackburn

Hayley in Higher Ed | Professor at UCCS

Education EN ↓ 95 episodes

Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising. She currently teaches classes on professional and technical writing. Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.

Author

Dr. Hayley Blackburn

Episodes

A Brief Introduction to Definitions, Descriptions, and Instructions for Technical Writers 13.10.2022 12:51

For the Technical Writing and Presentation course: audio lecture about definitions, descriptions, and instructions to frame the week's readings and video materials.

DEI Workshop Team Project 23.09.2022 11:47

Teams of 2080 Business Writing Students will research a DEI topic related to a business process and create a workshop to teach their classmates.

Document Revision Project 15.09.2022 8:15

The 2090 Technical Writing associates will down and revise a poorly designed report.

Business Blog Analysis 15.09.2022 8:46

The 2080 Associates will analyze a piece of thought leadership published in the recent year about an industry they are interested in pursuing. 

Audience Usability Study | Assignment Explanation 31.08.2022 23:01

2090: Teams of students will research the audience for several UCCS technical documents and assess the usability of the products. Students who complete this activity will demonstrate their ability to create usable content by adopting rhetorical communication strategies. This project requires research techniques and a grasp of how different audiences interact with content. This assignment assesses...

A conversation about cover letters 27.04.2022 48:31

This episode is the recorded lecture from 4/25/2022 for Public Relations Techniques.

3 Golden Rules for better presentations 27.04.2022 47:19

This episode is the recorded lecture from Wednesday April 27, 2022 for the Public Relations Techniques course.

Portfolios and Projects in PR 22.04.2022 44:22

Recording of lecture from 4/22/2022

LinkedIn Tips and Tools 20.04.2022 47:42

Recording of lecture on Wednesday 4/20/2022

Talking Examples of Bad PR 15.04.2022 38:35

Recording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples).

Ethics and Leadership Part 2 14.04.2022 44:22

Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR.

Ethics and Leadership Part 1 12.04.2022 33:49

The audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below. Slides

Careers Part 3 | Common Interview Questions in PR, Communication, Marketing 10.04.2022 47:26

A recording from lecture on Friday, April 8 where we workshop and consider common interview questions.

Career Prep Part 2 06.04.2022 43:28

This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries.

Overview of the Career Demand and Skills in PR and Marketing 06.04.2022 48:47

Recording from lecture on Monday 4/4/2022. https://www.unco.edu/career/students/find-your-path/

Basics of Data Storytelling 01.04.2022 39:36

Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques

Social Media and PR 10.03.2022 52:16

Lecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice.

Radio and Podcasts in PR 03.03.2022 46:51

Provided an overview of podcast and radio in the PR toolbox

Introduction to Press Events 25.02.2022 1:29:10

We review media training concepts and look at examples of press events.

Media Training for PR Clients | 2.18.22 19.02.2022 55:59

This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.

Features of Video News | 2.14.2022 15.02.2022 51:25

This episode covers the big features of video news and getting PR coverage. Slides

Blogs and Newsletters | 2.9.2022 09.02.2022 49:25

This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.

Pitching to the Press pt. 1 | 2/7/2022 08.02.2022 37:37

We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen. Slides

Beyond the Press Release | 1.31.22 31.01.2022 42:05

The recording from Monday's lecture and activity with examples of PR at work in the world.

Walking through the steps of a press release | 1.28.2022 28.01.2022 50:13

This episode walks through the steps of a press release. You can follow along with the slides .