Harder Than It Looks: Parking Uncovered

  In this special episode of  Harder Than It Looks: Parking Uncovered , host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 - Parker Technology’s first-ever user conference.    Heidi and Courtney share the vision behind FUSION25, how it was designed to ...

In this episode of Harder Than It Looks: Parking Uncovered , Brian Wolff sits down with Cindy Campbell, Senior Training Development Specialist at the International Parking and Mobility Institute (IPMI). With over 40 years of experience spanning law enforcement, parking, and training, Cindy shares her inspiring journey from policing to becoming one of the parking industry's most passionate educator...

In this episode of Harder Than It Looks: Parking Uncovered , host Brian Wolff welcomes Kevin Uhlenhaker, CEO and Publisher of Parking Today Media. Kevin’s remarkable journey spans from his early days as a developer to becoming a pivotal voice in the parking industry, with two successful company exits and the recent acquisition of Parking Today Media.    Kevin shares his insights on entrepreneurshi...

In this episode of Harder Than It Looks: Parking Uncovered , Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.  From his early days as a parking attendant in Boston to building Al...

In this episode of Harder Than It Looks: Parking Uncovered , Brian Wolff interviews Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, whose impressive 31-year journey in the parking industry spans operations, technology, and leadership. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled i...

In this episode, Brian interviews Mike Simmons, the Chairman and CEO of Tez Technology, discussing his remarkable journey from a farm kid in Indiana to leading significant technology transformations in the parking industry. Mike shares insights from his early career at IBM, PepsiCo, and GM, and provides a unique perspective on his successful ventures, including founding T2 Systems. In Segment 2, B...

In this episode of Harder Than It Looks, Brian sits down with Brandon Lauterbach and Wade Hiner. In segment one, Brandon Lauterbach, CPP, Co-founder and EVP of Pivot Parking, talks about his extensive experience, career journey, and the growth of Pivot Parking. Brandon shares insights into the importance of technology, employee satisfaction, diversification, and how Pivot Parking stands apart in t...

In this episode of Harder Than It Looks, Brian sits down with Max Yoder and Tiffany Sauder.  In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents' divorce and remarriage and his motivations rooted in financial security. Max also dissects the importanc...

In this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives. Then our very own Courtney Cooper, Events + Commu...

In this episode of 'Harder Than it Looks: Parking Uncovered', our host, Brian Wolff, CEO of Parker Technology, dives into the transformative journeys of two servant leaders.  Alejandra 'Alex' Argudin, MBA, CAPP, discusses her rise from a young city worker to leading Miami Parking Authority as the CEO, as well as becoming Chair of IPMI, tackling challenges like the pandemic, advancing parking techn...

To kick off the episode Brian invites Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.  In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading...

In segment one of this episode, Brian sits down with Ross Allanson, CAPP, CPP, who is the Director of Parking at the University of Minnesota, Twin Cities Campus.  Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking. Then in Segment two we invite Kathy Wellik, CAFM and Senior Client Success M...

This episode is a deep dive into the world of transportation and personal development. In segment one, we welcome Kenyata Smiley, Transportation Planning Department Manager at HNTB, who shares her inspirational journey from Chattanooga to leading multimodal transportation projects, emphasizing strategic planning, equity, and community engagement. She also discusses her work with the Conference of...

We had seasoned parking professional Brandy Stanley, CAPP on the show to share her incredible ascension within the parking industry.  Brandy, with over 30 years in the parking industry, shares her journey from a valet to a VP role at FLASH, discussing industry challenges, technological advancements, and community importance. In segment two, Toph Day highlights Rally (use code: rallytoph to get a d...

Today we welcomed Joseph R Madison II, Associate Director of Parking Operations at Kennesaw State University. In the episode, Joseph shares his urban planning expertise, managing parking for over 43,000 students and staff, as well as his experience connecting students with new opportunities. The conversation also delves into Joseph's involvement in IPMI's Allyship and Equity Advisory Group, as wel...

In this episode of 'Harder Than It Looks,' we delve into the intricacies of the parking industry and the entrepreneurial world. We first sit down with Joaquin Rojas, Director of Parking for Bal Harbour Shops and owner of Parking Guy consultancy. With two decades of experience, Joaquin shares his journey from parking cashier to managing significant parking operations, highlighting technological inn...

We sat down with parking veteran Roamy Valera, the President of Automotus, to chat about trends and innovations popping up in parking, and what it really takes for industry outsiders to get a foothold in parking.  For segment two we sat down with Amy Brown, the CEO of the fastest-growing privately-held company in Indiana, Authenticx. Amy shared insight into the challenging feat of building a ventu...

In this episode of Harder Than It Looks, Sarah Blouch dives into the journey of managing parking solutions at CampusParc and The Ohio State University.  We’ll discuss challenges from stakeholder management, the integration of environmental initiatives, and get into what concession agreements look like from negotiation to execution.  Then we explore the significance of customer centricity beyond ty...

This episode is a masterclass in parking marketing or “Parketing.”  We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber.  You are going to learn actionable tips that you can use to improve the marketing function at your company immediately.  In segment two, we sit down with Casey Crouse to dive into some of the intricacies that make runn...

Today we talk to Walt Gray, Director of Parking and Transportation for George Bush Intercontinental Airport and Houston Hobby Airport, and Celeste Ching, founder and CEO of C Three Partners. We start by diving into Walt’s journey through the transportation industry from Arabian Horses, to cars to parking.  Walt recounts his journey from the automotive industry to parking management, detailing the...

Andrew Sachs is not your typical parking industry professional. With a background that spans commercial real estate, venture capital investment, and digital media, Andrew brings a unique perspective to the table.  As the owner of Harbor Park Garage and the founder of Gateway Parking Services, he has successfully connected the dots between providing excellent customer service and leveraging the pow...

Insights from the Parking Industry: Innovations, Entertainment, and Unconventional Ventures We sat down with Isaiah Mouw, president of PAVE Mobility, who delves into the complexities, untapped potential, and innovations around gateless parking and automated enforcement in the parking industry. Part two uncovers the journey of a self-published author who narrates his humorous experiences in the par...

This episode features a conversation with Mary Catherine Snyder, a veteran parking strategist with the Seattle Department of Transportation (SDOT). Brian and Mary Catherine discuss the complexities and importance of efficient curb management, the dynamic challenges of parking policy and enforcement, as well as the role of technology in streamlining on-the-go parking and promoting greener, more sus...

Today’s guest is Ethan Glass, the Co-Founder and CEO of Ocra, a parking management platform. We discuss Ethan's journey from parking cars to building software for the parking industry. Ethan's story begins on the North Shore of Chicago, where he grew up in a family-run business selling office and school supplies. This early exposure to the business world taught him valuable skills in building rela...

We sat down with Marlene Cramer, the Director of Transportation and Parking Services for California Polytechnic State University, San Luis Obispo. We discuss the complexities of the parking industry, the challenges of promoting sustainable transportation, and the importance of technology in improving efficiency. Marlene shares her experiences and strategies in managing parking services, including...