Happy Subscribers

Episode Summary: In this episode, I'm joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she's built to warm up cold leads, make emails easier to send, and let an automated nurt...

Episode Summary: In this episode, I'm chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that's all about helping busy women create healthy, delicious meals without the overwhelm. Christine started blogging back in 2015, but it wasn't until 2022 — motivated by a drop in search traffic — that she began showing up...

Episode Summary: What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I'm joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her busi...

Episode Summary: "What do you actually want your email list to do for you and how do you want to show up for them?" - Becky Mollenkamp Let's be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)? In this episode of Happ...

Episode Summary: If you've been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-existent? Or stuck in 2019? You're not alone. In this episode, I'm sharing five specific reasons email can feel harder than it should — even when you know it matters and what to focus on instead to finally feel confident (and even excited!) about how you're...

Episode Summary: "If you're only writing the kind of emails you'd want to read, you're leaving money on the table." - Allison Hardy Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right? Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to...

Episode Summary: In this episode of Happy Subscribers, I'm joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative.  We explore how creators can find stability (and financial freedom!) in email marketing, what...

Episode Summary: Travel blogging isn't dead — and neither is blogging in general. It's still a more-than-viable way to make money online while doing something you love! In this episode, I want you to meet Laura Peters of Mike & Laura Travel. Laura is a travel blogger — and she's also a blogging expert committed to helping other travel bloggers transform their passion into sustainable businesses th...

Episode Summary: If you've ever felt stuck wondering what to send your list… how to promote your products without sounding pushy… or whether email is even worth the all effort — you are very-much not alone. In this episode of Happy Subscribers, I'm teaming up with Bjork Ostrom from Food Blogger Pro to answer email marketing questions from their membership community. (These are the same questions I...

Episode Summary: What does it look like to treat your blog like a magazine and your emails like a conversation? In this episode of Happy Subscribers, I'm chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies' Home Journal before launching her own online platform. While Tara nev...

Episode Summary: If you're a food blogger exploring all the ways you could earn more money — ads, affiliates, sponsorships, digital products, maybe even a membership — this episode is for you. In this conversation, I'm joined by the delightful and multi-talented Jenna Arend, General Manager of Pinch of Yum. Going into this conversation, I wanted to know: How did the Pinch of Yum team land on the s...

Episode Summary: In this episode, I'm chatting with Duett client Brittany Mullins, the cookbook author, recipe developer, and health coach behind Eating Bird Food — a thriving food blog focused on helping people eat healthier without sacrificing flavor. Brittany reached out to me at the start of 2024 because she was ready to get more organized and strategic with her email marketing. Since then, sh...

Episode Summary: From panic to confident sending — this week's guest has come a long way in her email journey, and I'm so excited for you to tune in! In this episode of Happy Subscribers, I'm chatting with Alisa Cohn — executive coach to top startup founders and Fortune 500 leaders (think Venmo, Etsy, Google, and Dell) — about how she uses email to stay connected with her audience and grow her rea...

Episode Summary: "Margin isn't a luxury — it's a choice. If you don't create breathing room in your business, it'll suck the life out of you." On this episode of Happy Subscribers,I sat down with my real-life friend Shawn Blanc, a business and productivity coach, to talk about how he runs a full-time business on part-time hours (yep, it's possible!) and helps others do the same.  Ever feel like yo...

Episode Summary: Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phone, so I get it.) But what if you could still grow your email list, attract high-paying clients, and make more money as a service-provider or coach without feeling glued to Instagram or posting daily content? In this episode, my friend and guest John...

Episode Summary: YouTube is getting more views than NETFLIX. And if you're a YouTube creator, you may not even know (yet!) that having an email marketing strategy is a must-have. Or where to start. In this episode, you'll get to meet Tae Kim of Financial Tortoise — a YouTuber who has taken the idea of "lead magnet" to a whole new level in order to attract viewers and move them beyond video to join...

Episode Summary: What's a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wrong benchmarks? In this episode, I'm diving into email marketing stats for 2025 — what's working for content creators, what's realistic to expect, and how to know if your numbers are actually performing well. Here's the thing: most creators assume they'r...

Episode Summary: Leveraging networking for list growth? Heck yes! I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, community-driven space for freelancers and solopreneurs to connect, share their expertise, and grow together — about how she uses events to get visible and grow her email list (and paid membership). We talk about how Deanna promotes these events and how th...

Episode Summary: What if you could make your emails feel like they were written just for each of your subscribers? That's exactly what today's guest, Brennan Dunn, is a pro at. Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a develope...

Episode Summary: AI is changing the online content landscape, and as creators, we're now competing not just with each other, but with AI-generated content that's flooding search results and social media. So, how do you stand out and ensure your audience keeps coming back to you? In this episode, I break down why differentiation is your biggest advantage over AI and how you can use email marketing—...

Episode Summary: The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end because it's draining your creativity and likely not giving you the results you want. But in this conversation with Andréa Jones, we're going to talk about choosing the RIGHT marketing for you to have a mindful, peaceful and intentional approach to marketi...

Episode Summary: Starting a blog can feel like diving into the deep end of the pool (there's so much happening!)— but with the right guidance, it doesn't have to be overwhelming.  In this episode, I'm chatting with Amy Reinecke and Jennifer Draper, the brilliant minds behind Spark Media Concepts, creators of The Ultimate Blog Membership, and co-hosts of The Ultimate Blog Podcast.  These two bloggi...

Episode Summary: If you've ever thought, "I know I should be doing more with email, but where do I even start?"—this episode is for you! I'm stepping into the guest chair for this episode,  where I had an amazing conversation with Amelia Hruby about why email marketing is the most powerful, and long-lasting tool in your business toolbox. I originally recorded this conversation for her podcast Off...

Episode Summary: If all you do after listening to this episode is write ONE sentence that sells something you're proud to promote, we've done our job. In this episode, Dama Jue and I talk about how to create a list of buyers — not just lurkers — and how to position your products, affiliates, events and more, in order to boost list engagement, drive traffic, and earn more revenue. Dama is a funnel...

Episode Summary: Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry.  Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthie...