Dean Booty

Hacking Self Storage

Business EN ↓ 999 episodes

The UK's first Self Storage PodcastWe interview the world's leading self-storage experts to help you improve your business. Once a week we take a look into my facilities and see what has been working and what hasn't worked in the last 7 days... We share everything from the cost of acquiring a customer to our revenue. Looking forward to sharing this journey with you.

Author

Dean Booty

Category

Business

Latest episode

Jul 10, 2026

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Episodes

#890 - The One Sign You're Dealing With an A Player 20.08.2025

Good morning, Store Nation!   Welcome back to the Hacking Self Storage podcast.   Today, I'm sharing a powerful insight from Shaan Puri on the My First Million podcast about what makes someone an A player and why self-development is the real key to growth.   I talk about how I approach learning, what I expect from my team, and why standing still in business really means falling behind.   Give it a...

#889 - Does Location Still Matter in Self Storage? 15.08.2025

Good morning, Store Nation!   Welcome back to the Hacking Self Storage podcast.   Today, we're diving into one of the biggest debates in the industry: Does location still matter, or can a strong digital presence beat a prime roadside site?   I share my thoughts, lessons from industry leaders, and insights from the US market.   Hope it gets you thinking.   Give it a listen!   Thanks to our Sponsor!...

#888 - How Much You Should Really Spend on Marketing 13.08.2025

Good morning, Store Nation!   Welcome back to the Hacking Self Storage podcast.   Today, I'm breaking down exactly how much I spend on marketing across all six of my sites, and what percentage of revenue that works out to.   You'll hear why mature sites spend less, how economies of scale play a big role, and the ideal ad spend percentage you should aim for once your site is established.   Hope thi...

#887 - Why You Should Be Charging Insurance 08.08.2025

Happy Friday, Store Nation!   Welcome back to the Hacking Self Storage podcast.   Today, we're diving into one simple move that could add thousands to your bottom line: Charging insurance.   We'll also explore why saying "requirement" works better than "mandatory."   Hope you gain some new knowledge and insight from this episode.   Please give it a listen!   Thanks to our Sponsor! Get 50% off your...

#886 - What Most New Operators Get Wrong 06.08.2025

Happy Wednesday, Store Nation!   Thanks for tuning in to the Hacking Self Storage podcast.   Today, I'm diving into why I share everything I've learned about self storage, and the real reason this podcast exists.   It's not just about giving back or leaving a legacy for my kids. It's about protecting the industry from its biggest threat: uneducated operators.   This one's honest, direct, and might...

#885 - Why an Empty Unit Beats a Bad Tenant 01.08.2025

Happy Friday, Store Nation!     Welcome back to the Hacking Self Storage podcast.     Today, we're talking about why an empty unit is better than a bad tenant. They drain your team's energy, slow down progress, and create unnecessary stress.     You might not agree at first, but by the end of this episode, you just might.     Hope it gets you thinking.     Give it a listen!   Thanks to our Sponsor...

#884 - If You're Not Learning From Them, Don't Hire Them 30.07.2025

Happy Wednesday, Store Nation!     Thank you for tuning in to the Hacking Self Storage podcast.     Today, we're talking about why you should hire people who are smarter than you. If you're not learning from them during the interview, they're the wrong hire.     This one's all about building a team that raises the bar.     Hope you take away some new knowledge and insight from this episode.   Give...

#883 - 🚨 Weekly Figures 🚨 Solid Week - Revenue Was Great 💰 29.07.2025

Happy Monday, Store Nation!   Welcome back to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're diving into the weekly figures. From site performance and reservations to move-ins, insurance, and cash flow, it's all here. Some sites had a solid week, while others need attention.  We're keeping it real with both the wins and the challenges so you get the full picture.   H...

#882 - It's Free to Be Nice 25.07.2025

Happy Friday, Store Nation!   Welcome back to the Hacking Self Storage podcast.   Today's episode is all about something simple but powerful: it's free to be nice, and being rude can cost you a whole lot more.   This applies to both life and business. Whether it's how you treat your team, your customers, or your barista, small moments of kindness can have a huge ripple effect. Hope you enjoy this...

#881 - Is Your Team Member a Profit or a Loss? 23.07.2025

Happy Wednesday, Store Nation!     Welcome back to the Hacking Self Storage podcast.   I'm your host, Dean Booty.     Today, we're talking about a powerful two-step framework for evaluating team members, inspired by entrepreneur Bedros Keuilian.     From measuring ROI to applying the GWC filter (Get it, Want it, Capacity), this is a sharp way to assess whether someone is truly right for their role...

#880 - 🚨 Weekly Figures 🚨 It was a MEH week 🤨 21.07.2025

Happy Monday, Store Nation!   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Last week was a bit of a meh week. Nothing great, but nothing too worrying either.   Conversion rates dipped slightly, which we'll be keeping an eye on. That said, it follows a solid few weeks overall.   Hope you enjoy this episode.   Give it a listen!   Thanks to our Sponsor! Get 50% off your...

#879 - Glasgow June Monthly Figs 18.07.2025

Good morning, Store Nation!   Welcome back to the Hacking Self-Storage podcast.   Today, we're diving into the monthly figures for our Glasgow site.  We saw our highest-ever move-ins and revenue this month, with strong quote volume backing it all up.   But conversion rates still need work, and churn was higher than we'd like.   Hope you enjoy the episode.   Give it a listen.   Thanks to our Sponso...

#878 - Mansfield June Monthly Figs - Not Great 17.07.2025

Good morning, Store Nation!   Welcome back to the Hacking Self-Storage podcast.   Today, we're reviewing the monthly figures for our Mansfield site. Conversions were strong this time, and reservations hit an all-time high. But churn was still too high, and there's plenty of room for improvement.  Overall, a step in the right direction after a tough couple of months.   Hope you enjoy the episode.  ...

#877 - How Much Should You Really Spend on CCTV? With Adrian from Active CCTV & Surveillance 16.07.2025

Good morning, Store Nation! Today I've got a special guest on the podcast — Adrian from Active CCTV & Surveillance. Adrian isn't just someone I work with; he's become a mate, and I genuinely wouldn't use anyone else. We chat about: ✅ What CCTV really costs for a new site ✅ Why phasing your cameras makes sense when cash is tight ✅ Mistakes I made (so you don't have to) ✅ And why keeping your ca...

#876 - Beverley June Figures - How Much Churn 🧐 15.07.2025

Good morning, Store Nation!   Thank you for tuning in to the Hacking Self-Storage podcast.   Today we're looking at the monthly figures for our Beverley site.   It was a solid month with record quotes and strong move-ins, but conversion rates still left room for improvement.   We finished with more space occupied, steady reservations, and one of our best revenue months to date.   Hope you enjoy th...

#875 - 🚨 Weekly Figures 🚨 Very Very Solid Week 🥳 14.07.2025

Happy Monday, Store Nation!   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   Today, we're diving into our latest figures. Quotes were solid, move-ins were steady, and revenue held strong across all sites.   Some sites smashed it, others still have room to grow, but overall, it was a very solid week, and there's lots to take away.   Hope you enjoy this episode.   Give i...

#874 - Clough Rd June Figures - BEST EVER 🧐 10.07.2025

Good morning, Store Nation.   Thank you for tuning in to the Hacking Self Storage. Today we're looking at Clough Road's June figures, and what a month it was. We hit our highest ever square footage moved in, the lowest churn in over three years, and the best net square footage increase we've ever recorded. Conversions were strong, and reservations and move-ins were both the best in 13 months. Reve...

#873 - Willerby's June Figures 🧐 09.07.2025

Good morning, Store Nation.   Welcome to the Hacking Self Storage podcast. Today, we're diving into Willerby's June figures. It was a mixed month with plenty of positives and a few areas that need work. Conversions were fantastic, quotes were strong, and revenue landed in our third-best month ever. But the square footage moved in was lower than we'd like, so there's still room to improve.   Hope y...

#872 - 🚨 Weekly Figures 🚨 Nearly £70k In Revenue 🥳 07.07.2025

Happy Monday, Store Nation!   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   It's been an incredibly busy few weeks at Store More. Quotes have been flowing in, revenue has been brilliant, and conversions have been solid.   Of course, there's always room for improvement, and that's what keeps us moving forward.   Hope you enjoy this episode. Give it a listen!   Thanks t...

#871 - The Bell That No One Rang 04.07.2025

Happy Friday, Store Nation!  Thank you for tuning in to the Hacking Self Storage podcast.  Today I'm sharing a funny mistake I made with the team, why it flopped, and what it taught me about staying true to your culture.  Hope you enjoy this episode. Give it a listen!   Thanks to our Sponsor! Get 50% off your first 3 months with Stora:  https://stora.co/dean Gavin Shields on LinkedIn:  https://www...

#870 - Care of Appeal 03.07.2025

Good morning, Store Nation!   Thank you for tuning in to the Hacking Self Storage podcast.   Today, we're talking about the care of appeal and why first impressions matter more than you might think. From fresh signage to thoughtful site details, it's all about showing customers you care.   Hope you enjoy this episode.   Give it a listen.   Thanks to our Sponsor! Get 50% off your first 3 months wit...

#869 - The Four Keys to Better Leadership 02.07.2025

Good morning, Store Nation!   Thank you for tuning in to the Hacking Self Storage podcast.   Today, we're diving into something a bit different about leadership. Inspired by the James Sinclair podcast, I'm sharing a simple framework I love and how it shapes the way I run the business and support the team.   Hope you enjoy the episode.   Give it a listen!   Thanks to our Sponsor! Get 50% off your f...

#868 - 🚨 June Figures 🚨 01.07.2025

Good morning, Store Nation!   Thank you for tuning in to the Hacking Self Storage podcast. Today, I'm sharing the June monthly figures across all our sites. From quotes, reservations and move-ins, to what's driven our best month yet for net square footage.  We'll look at how the team's hard work and a tighter sales process made such a big difference, and why keeping a close eye on the numbers ever...

#867 - 🚨 Weekly Figures 🚨 Fan-Bloody-Tastic Week At Store More 30.06.2025

Good morning, Store Nation!   Welcome to the Hacking Self Storage podcast.   I'm your host, Dean Booty.   This week, we're sharing some fantastic highlights from Store More. It was a week that really stood out for reservations, move-ins, revenue, and conversions.   Plenty to be proud of and even more to look forward to.   Hope you enjoy the episode.   Give it a listen!   Thanks to our Sponsor! Get...

#866 - How Beverley Became a Profitable Container Site 27.06.2025

Happy Friday, Store Nation!   Welcome back to the Hacking Self Storage podcast. Today, we're spotlighting our Beverley site. It's proof that you don't need acres of land to generate serious returns in container storage.   From minimal setup to strong occupancy and performance, this episode shows what's possible when location, demand, and smart operations come together.   Hope you enjoy the episode...

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