Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Behavior Architecture , the 8-Day Cohort & Scholarship Applications are now open. Next cohort begins Thursday, June 18th . 👋 Hey, Martin Grunburg (mg) here, author of the Habit Factor® trilogy , creator of the Unified Behavior Model™ (UBM) , and host of the Habits 2 Goals podcast — possibly the longest-running habits , goals , and performance podcast. For 20+ years, I’ve researched, trained, and...

Happiness on a Whim The surprising truth is that happiness and every other emotion are not mysteries. This framework proves it. Start here Happiness might be the most talked-about behavioral concept of all time. Thousands of books. Tens of thousands of blogs and podcast episodes. And yet — for most people — it remains a mystery. The first key: happiness is not simply a feeling that happens to you....

Happiness on a Whim The surprising truth is that happiness and every other emotion are not mysteries. This framework proves it. Start here Happiness might be the most talked-about behavioral concept of all time. Thousands of books. Tens of thousands of blogs and podcast episodes. And yet — for most people — it remains a mystery. The first key: happiness is not simply a feeling that happens to you....

Happiness on a Whim The surprising truth is that happiness and every other emotion are not mysteries. This framework proves it. Start here Happiness might be the most talked-about behavioral concept of all time. Thousands of books. Tens of thousands of blogs and podcast episodes. And yet — for most people — it remains a mystery. The first key: happiness is not simply a feeling that happens to you....

Important: The Behavior Architecture 8-Day Cohort Scholarship Application is now open. The next cohort starts on March 19. There’s a different sort of “stuck” that doesn’t seem too disarming from the outside. Life appears to “work.” Stuff gets done. The bills get paid. The calendar is full. You’re busy. Busy. Busy. Busy. And yet… You wake up one day, despite all the busyness, you wonder what you’v...

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Happppppppppy New Year!!! 🎉 Here’s to a safe, prosperous, and phenomenally clear 2026 …a year full of growth, action, and gratitude. I’m deeply grateful for your readership, participation, and contributions. May the FORCE of UBM be with you! 🎉🍾🥂🎆Tony Robbins shares a story that he’s probably told a few thousand times. It’s his origin story. Same story. Over and over. You don’t get to write th...

How the Unified Behavior Model Was Unearthed— and Why This Is Your Last Chance to Join the Founders Cohort The 8-Day intensive kicks off 12/11/25 on Maven.com .It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness. ✅ 110% Money-Back Guarantee 🔒 Zero risk, high upside🕓 Only 4 days left —sign-up closes 12/9 Learn more + enroll now: https://maven.com/thehabit...

On July 8th, in what can only be described as an act of reckless clarity , we published a white paper ( grab it here—>) Unified Behavioral Model ™  — Read more… listen now. Disclaimer: The following is a bit tongue-in-cheek. Just a bit. I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own. That...

On July 8th, in what can only be described as an act of reckless clarity , we published a white paper ( grab it here—>) Unified Behavioral Model ™  — Read more… listen now. Subscribe now “ Science may be described as the art of systematic oversimplification.” ― Karl Popper What makes UBM so unique—so different from prevalent behavioral models? First, let’s clear up a common misconception: UBM —spe...

“Everything should be made as simple as possible—but not simpler.” — Einstein Let’s cut to it: The Unified Behavior Model (UBM) may be the first-ever behavioral framework that’s elemental, falsifiable, and actually teachable to anyone—not just researchers or therapists. UBM reveals what’s really driving your behavior (in the moment and shaping it over time)— not by various aspects , but via the op...

“What is the sound of one hand clapping?” — Zen Koan Let’s start with a confession. Developing the Unified Behavioral Model (UBM) revealed, in many ways, a side quest I didn’t expect: Helping large language models (LLMs) navigate the mental spaghetti we humans lovingly call “logic” —which, if followed faithfully, often leads straight to paradox . You know—the deep, crunchy stuff: Body vs. environm...

“You are not a rodent.” Revisiting a 2021 Habits Habit Interview by Brian Conroy – Through the Lens of AI and the Scientific Method “Behavioral science may finally be catching up.” Catching up to what? To a simple and powerful truth: P.A.R.R. (Plan, Act, Record, Reassess) mirrors the scientific method . When it comes to building habits intentionally , it’s a far superior framework than the overhyp...

“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.” — Shunryu Suzuki Why care about a behavior model? Because human behavior drives everything—goals, habits, change, progress. There’ve been countless theories, experts, and frameworks. Over a century of behavioral science. But never something complete , structured , falsifiable , and truly practical . UBM...

Be among the first to get your hands on the Unified Behavior Model™ white paper. Subscribe now "Fear is both instinctive and learned—wired for survival, but shaped by experience and environment." Is fear learned or hardwired ? Yes. It’s both. Fear is instinctual—wired into our survival. It’s also learned—shaped by experience, memory, and environment. A seasoned coach posted after reading a neurosc...

Subscribe and be among the first to get your hands on the Unified Behavior Model™ white paper. Subscribe now “Scientist (noun): a person who conducts systematic research to acquire and use knowledge—especially one skilled in the systematic observation of, and experiment with, phenomena in order to answer questions and test hypotheses.” Today, we’re talking about what it means to be a scientist. We...

“Bad habits are like a comfortable bed—easy to get into, but hard to get out of.” ~Jewish Proverb Intention, Data, and the Ingredients for Lasting Habit Development We love science. We trust scientists. Why? Because they use data. They run experiments. They form hypotheses and make plans. They test, track, and refine. Here’s the question most people never ask: If you love science so much, where’s...

“People say, ‘Life is for living — not for tracking.’ You can — and should — do both. TRACK what matters.” Want better results? Start thinking like a scientist. Not with lab coats and equations—just two basic question: “What did I try? Did it work?” That’s the core message and method behind The Habit Factor’s habit development framework, P.A.R.R. »That’s also the heart of intentional behavior chan...

Fifteen years later, things are starting to feel a little uncomfortable. The scientific method— common sense codified— is used for everything under the sun: Marketing? A/B tested. Ads? Split tested. Vaccines. Test Immune Response. Water Purification. Pasteurization Fertilizer. Identify Kill Bacteria Space travel? Rocket science. The scientific method dates back to the 16th and 17th centuries, with...

How Peace of Mind Arises from Mutual Understanding Don’t Die with Your Music Still In You . » Opens the 15th of each month. “ Out beyond ideas of wrongdoing and rightdoing, there is a field. I’ll meet you there.” ~ Rumi We ended last time with the idea that peace of mind is found by embracing paradox. On that note, we’re headed back — since we left some meat on the bone. Let’s explore a few famili...

Don’t Die with Your Music Still In You . » Launches April 15, 2025! “ The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function. ” ~ F. Scott Fitzgerald Today’s episode is about a rare kind of peace—the kind that arises not from resolution, but from accepting contradiction and choosing to live within it. Not by...

Launches April 15, 2025! » Don’t Die with Your Music Still In You “ The cave you fear to enter holds the treasure you seek. ” ~Joseph Campbell Everybody Dies, But Not Everybody Lives Let’s call it what it is: Fear. Real, gut-level, heart-thumping fear. The kind of fear that shows up right before you leap. Or, begin the difficult conversation. Or, commit to chasing your dream goal. What if fear isn...

Mind Bullet Monday: The Denominator » The Habit Mastery Workshop “ The pleasure isn’t from the activity—it’s from your brain’s calculation of how much more there is to do. ” ~Dr. K Ever feel like no matter how much you accomplish, it’s never enough? You’re not lazy or broken. You’re probably caught up in the mathematics of misery. We’re calling this episode The Denominator for a reason. Recently,...

Mind Bullet Monday: Skeh-Wee » The Habit Mastery Workshop “Courage is the mother of all virtues because, without it, you cannot consistently practice any other virtue.” ~Aristotle ” We’ve approached this topic from seemingly every angle possible… Time for one more. Skew-Wee. AlfredAI and I—at your service. Most of what’s scary is risky. Most of what’s risky is necessary for personal growth. As Jim...

Possessed – MBM: Mind Bullet Monday » The Habit Mastery Workshop “At the highest level, you don’t pursue the goal; you embody it.” In Season 6, Episode 49, we explored Obsessed —what I framed as Desire Level 10.0. Upon further reflection, I recognize that was incorrect . To be obsessed with a goal is a very high-level desire, but there’s a higher level . Possessed. When we think of obsession, we o...