Habibis and Numbers

In this episode of Habibis & Numbers, I’m joined by Mouna Ramdani, founder of GoFounder, to unpack what personal branding really means for founders, SME owners, and especially people in more traditional industries like accounting. Mouna’s story starts with getting fired - and turning that moment into the push that built her business. We talk about why “company posts” often fall flat, how to bu...

Are we really preparing the next generation of accounting and finance professionals for the real world? In this episode of Habibis & Numbers , I sit down with Fazeela Gopalani , Partner at EY Academy and former Head of ACCA Middle East, to explore why the region's education-to-employment pipeline in accounting and finance needs a major overhaul. We covered: The soft skills gap that’s holdi...

Is your firm actually a business – or just a glorified job? In this episode of Habibis & Numbers, Ayman sits down with Arun Sachdev, UK accounting firm founder and tech advocate, to break down what’s really holding firms back from scaling – and why most of them don’t even realise it. They talk about:Why outsourcing isn’t a silver bulletThe real reason most firms struggle with growthHow to attr...

In this episode of Habibis & Numbers, Ayman Kaouri sits down with the legendary Reza Hooda – founder of not one but two accounting firms and the Profitable Accountants Community (PAC). We dive deep into:The hard truth most accountants need to hearWhy your firm should be 100% paperless (no excuses)The real reason niching down multiplies your profitBuilding an accounting firm that runs without y...

Habibis & Numbers is the digital accounting podcast for the Middle East. Hosted by Ayman Kaouri, we explore how forward-thinking accountants and entrepreneurs are using cloud tech, AI, and automation to transform their firms. Real stories, no jargon - just honest conversations on scaling businesses, embracing change, and building smarter with the right tools.