H2H Sales Automation Podcast

In Episode 31 of the H2H Sales Automation Podcast, I, Bart welcomes Sam Easton, project manager at Automate Now, to discuss the crucial topic of AI governance. As businesses increasingly rely on AI, understanding and managing its impact is vital. We explore why AI governance matters for commercial teams, the potential pitfalls of relying solely on platform controls, and the risks of shadow AI. Sam...

In this episode, Bart talks about HubSpot’s latest updates for 2026 and how the company is using AI to help businesses grow in real ways. Bart explains why context and value matter so much when using AI. They also look at new HubSpot features designed to improve customer engagement and make sales work easier. This includes Answer Engine Optimisation (AEO), updates to Breeze Assistant, and the new...

What do you learn when you take two days in London, attend events with founders and senior leaders, and simply listen? In this episode, Bart Kowalczyk is joined by Russell Dalgleish — serial Scottish entrepreneur and cross-border growth expert — to reflect on what they heard from business leaders across professional services, technology, and finance. The conversation covers why sales teams are bus...

In this episode of the H2H Sales Automation Podcast, I delve into how HubSpot agencies are gearing up for 2026. Broadcasting from the Grow Europe event in London, I engage with industry experts like Brian Mackey from Baskey Digital and Steven Marshall from Automate Now! to explore the evolving landscape of AI in sales and marketing. We discuss the hurdles businesses face with AI integration and th...

In Episode 27 of the H2H Sales Automation Podcast, I dive into an insightful discussion with Ricardo Molina from Brightbull, led by Anna Drogon from our team. We explore the transformative power of a human-to-human approach in sales and marketing automation within the HubSpot ecosystem. Ricardo and I share our experiences as agency owners, discussing challenges like unpaid invoices and recruitment...

In this episode, Bart Kowalczyk chats with Marta Elbey, Head of Partnerships at SaaRF, about why leads alone won’t drive growth. Discover how SaaRF’s data-driven enrichment, intent signals, and HubSpot automation can help you focus on qualified conversations that actually convert. Connect with Marta: https://www.linkedin.com/in/marta-el-bay/ Connect with Bart: https://www.linkedin.com/in/bart-kowa...

In Episode 25 of the H2H Sales Automation Podcast, I sit down with Sarah McDevitt from HubSpot to explore a thought-provoking question: What if your best sales tool isn’t AI? As we navigate the evolving landscape of sales, Sarah emphasizes the importance of maintaining a human touch amidst the rise of automation. We discuss empathetic structuring, relational intelligence, and how to balance AI wit...

In this episode, Bart welcomes Ethan Coppit, Group Product Manager for HubSpot CPQ, to unpack how HubSpot is modernizing quoting for SaaS and services teams. You’ll hear how Closing Agent answers buyer questions on the quote, why Copilot makes mobile quoting practical, and what’s next: price books, smarter approvals, buyer self-serve changes, and deeper CRM integration. If your deals stall on micr...

In this episode of the H2H Sales Automation Podcast, we sit down with Anastasiia Kovtunenko, Principal Account Executive at HubSpot, to explore a transformative approach to sales: "Stop Selling, Start Disqualifying." Recorded live from Inbound in San Francisco, Anastasiia shares her journey from Ukraine to leading sales teams in EMEA and how embracing a human-to-human (H2H) philosophy is reshaping...

In this episode of H2H Sales Automation, Bart Kowalczyk sits down with Kyle Jepson, HubSpot’s Principal Evangelist, fresh from INBOUND 2025. Kyle shares why traditional inbound marketing isn’t enough in the AI-driven world, and why authority and trust are now the key currencies in sales and marketing. He explains how prospects learn differently today—often skipping websites entirely and relying on...

In this episode of the H2H Sales Automation Podcast, join me, Bart, as I dive into the world of international sales with Alan Graham, Partnership Director APAC at ASG. We explore the nuances of mastering sales lead generation for global markets, emphasizing the importance of a human-to-human approach. Alan shares his extensive experience in the automotive industry and offers insights into crafting...

In this episode of the H2H Sales Automation Podcast, I sit down with Adrian Chiriac, Sales Team Lead and Principal Account Executive at HubSpot, to explore whether sales is the hardest job in tech today. Adrian shares his journey from running a wine shop to leading sales in a tech giant, highlighting the evolving challenges of the sales landscape. We discuss the transformative role of AI in sales,...

In this episode of the H2H Sales Automation Podcast, I talk about future of HubSpot in 2025. As the owner of AutomateNow, I explore the evolving landscape of sales and marketing automation with a human touch. Discover how AI is set to revolutionize sales and customer service data management, enhancing segmentation and engagement. I discuss the potential of AI in creating high-converting landing pa...

Join me on the H2H Sales Automation Podcast for Episode 18, "Inbound 2024 Highlights," as I dive into the latest insights from the Inbound 2024 conference in Boston. Alongside Anna, we explore the human-centric approach to sales and marketing automation. Discover how HubSpot's new features, like Breeze, integrate AI to enhance marketing and sales without replacing the human touch. We discuss the i...

In this episode of the H2H Sales Automation podcast, Bart interviews Russell de Dalgleish serial entrepreneur and global community builder from Scotland. The focus of their conversation is on building successful international sales teams and effectively expanding businesses into new markets.

In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.

In this episode of the H2H Sales Automation Podcast, Bart sits down with Peter Malick, founder and CEO of Inbound AV, to discuss the evolving landscape of growth opportunities in the US market. The conversation covers a wide range of topics, from the role of AI in shaping the future of businesses to the significance of adopting a human-centered approach in sales strategies.

In a recent interview hosted by Bart, the founder of AutomateNow, and conducted by Philip Oakley from Outserve, the conversation delved into the dynamic realm of data and how it can shape sales and marketing strategies to foster more authentic human connections with customers. This blog post distills the key insights from their insightful conversation.

In this conversation, Bart interviews Sam Easton, a project manager at AutomateNow, about mastering sales and other business processes in HubSpot. They discuss the definition of a business process, the importance of digitizing processes, the types of processes HubSpot can hold, and the tools HubSpot offers to manage these processes. They also explore the benefits of automation and the role of the...

In episode 14 of the H2H Sales Automation Podcast, I dive into the world of startups with Eoin McGuinness from the HubSpot Startup Program. We explore the transformative power of human-to-human (H2H) sales in the startup ecosystem, emphasizing the importance of personal connections over mass outreach. Eoin shares insights on the pitfalls of scaling too quickly and highlights the need for startups...

Join me, Bart, on Episode 12 of the H2H Sales Automation Podcast as I sit down with Eloise Leeson-Smith, a renowned linguist and communication expert. In this episode, we dive into the essence of creating content that truly converts. Eloise shares her insights on the importance of human-to-human connections in sales and marketing, emphasizing the need to prioritize customer-centric content. We dis...

In Episode 6 of the H2H Sales Automation Podcast, I dive into the essentials of getting your H2H sales content right. Join me, Bart, as I chat with Leslie Douglas, VP for Membership and Go-to-Market Strategy at Sell Better by J.P. Sales. Leslie shares her accidental journey into sales and emphasizes the importance of confidence and personalization in sales content. We discuss how to transition fro...

In Episode 5 of the H2H Sales Automation Podcast, I sit down with David Chevalier, CEO of Surfe, to explore the importance of maintaining the human connection in sales automation. David shares his unique journey from banking to entrepreneurship and how his productivity software, Surfe, helps sales teams work smarter. We delve into the challenges of modern sales, the importance of personalized outr...

Join me, Bart, on episode four of the H2H Sales Automation Podcast as I sit down with Stephanie Robinson, Managing Director and Business Growth Coach. In this engaging 20-minute interview, Stephanie shares her journey from a recruitment agent in London to a successful entrepreneur and business coach. We discuss the importance of taking holidays, recruiting the right people, and maintaining a posit...