Gym Business Coach Podcast

In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less mon...

In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up. The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners...

In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them. You are going to get a ton of value out of this, and you don’t even have to pay...

In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. Gym owners should drive their offers based on th...

In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that. Tim and Randy will help you figure all that out by sharing some very...

In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy...

In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gy...

In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. If y...

In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes. It’s going to be an insightful show, so don’t miss...

In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns. To teach you more, they will go a step further and describe what the KPIs are, what they mean, how...

In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business. It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs...

In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients. Most gyms tend to offer one core product which limits them in as far as unlocking...

In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently. They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while as...

In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days. Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old...

In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business. Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim an...

In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media. Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gy...

In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business. Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing...

In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options. Tim an...

In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions. They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s...

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that jo...

In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the c...

In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action. Tim and Randy are going to be very candid about their own experiences applying their strategies for getting u...

In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy. Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each. Key Takeaways: You have to test ou...

In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world. They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a u...

In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience. Tim and Randy will extensively share some great tips on how every gym owner can improve their customer e...