Gym Business Coach Podcast

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind. All these play an important role in our entrepreneurial journey because they help us level up and move to the next step. But every once in a while, we'll find ourselves in groups or coaching programs that don't serve us anymore. This means that the group has do...

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win. Every gym owner is on their own journey and what winning looks like is unique to them. For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multip...

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business. Why are you doing this? What’s your ultimate goal? Most don’t know the answer or have never even thought about the question. If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal. Y...

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business. Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them. As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even...

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises. What holds so many people back is the fear of trying out new things. In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members. Tim also gives an upda...

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer. Both have their place in a marketing strategy, but today we talk about how to create educational content that converts. We live in an information age, where people are looking for help online, so you have a chance to position your content in front of thi...

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business. In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made. These are decisions such as: - Rate increases - Scheduling changes - Equipment changes -...

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want. A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business? You do so through a profit-first model that sets aside your profit before any...

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work. This is the biggest factor between the gym owners we see succeed and those who continue struggling. The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses. You don’t have to always figur...

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom. Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location. The critical question before doing any of these things is defining your why by hav...

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more. How, you ask? The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables. In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and ex...

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times. Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right. Marketing is a great example where we’ve seen gym owners struggle to make the right call. Probably the money aspect sometime...

There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room. But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.   In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs...

We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role? In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them. Both are powerful marketing tools that will help you win more customers but using them in the right place will bring even greater results. Tune in...

Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice that they move with speed in different aspects of their operations. It's no different in the fitness industry. Time is your most valuable asset as a gym owner because you can't get it back. Speed is of the essence in everything we do, be it syst...

You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose? What do you want out of your business… You might be looking for: - Financial freedom - Opening multiple locations - Removing yourself from the operations - Selling the business later - etc In this episode, Tim and Randy go back to the roots and h...

Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com...

In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media! -------------------- Learn more about our coaching program for gym owners he...

In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call

Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business. -------------------- Learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call

Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!   Also, learn more about o...

Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting your business to operate where your base operating costs are covered by your monthly recurring revenue. -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would...

We hear this buzzword that gets thrown around in business all around the world, It's called “Scaling”. The common phrase we often hear is, “I want to scale my business”. What does that even mean? And more importantly, how do you do it? We help you define it for your business and what it should mean to you as well as how to achieve it. ----- Want to immediately book a call with Randy? You will...

Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you want to be a true business owner, not a self-employed business owner, you need to work yourself out of your business. You can work, but purely on your terms and not that of the gyms. ----- Want to immediately book a call with Randy? You will have a call...

Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a few dollars, a move we all have done as business owners. But with this also comes a risk that a lot of gym owners are unaware of, which is the liability portion. This is discussed and more. ----- Want to immediately book a call with Randy? You will...