Guidelines with Andrew Robinson

Your best source of leads are the people you are currently serving and those whom you have served in the past. Andrew outlines his approach at activating high-quality referrals that will help fuel your business.

At the end of your career, you’ll likely trace all of your clients back to 3-5 referral sources. Andrew introduces his approach at business development through his Trusted Expert Approach (TEA).

Do you know what your ideal client looks like? If you don't, or if you think anyone who has money is a prospective client, you may very well be under-pricing, under-delivering, and/or underwater! Learn how to determine the qualities that describe your ideal client so you can start looking for them today!

If you don't know where you're going, you likely won't find your way there. It's important to have short-, mid-, and long-term targets for where we want to take our business. Andrew shares what to weigh in determining your targets and introduces the lynchpin that all your goal setting hinges on.

Your values represent what you stand for, what you're looking for, and what you'll draw people toward. Andrew walks through a process to help you discover and define your own values for your business.

If you don't know where you're going, you're unlikely to arrive there. Knowing your vision of your preferred future is an important part of building a successful business. Learn how to craft a vision statement that will motivate & drive you toward where you want to go.

The "why" always drives the "what" in your business. Learn how to craft a mission statement for the first part of a new business plan.

Your work "out there" depends on what you do within yourself. Andrew walks through the importance for & process of creating a Personal Development Plan.

Andrew shares the three core pillars that drive his business and how each has impacted how he serves his clients and pursues new opportunities.

Every Guide has a GiANT story – in this episode, Andrew shares his. From a frustrating compliment, to a telepathic debate with Steve Cockram, to the importance of a bottle of Oregon pinot noir.

Andrew introduces the Guidelines podcast and describes the motivation behind it & the hope we have for it for Guides leveraging GiANT to build their businesses.