mark anthony peterson
Guerrillapreneur: The Art of Waging Small Business Podcast
The Guerrillapreneur Podcast is a show about and for Entrepreneurs and Business Mavericks who use the Sharing, Gig and Circular Loop economies to defeat corporate Goliaths. If you are not a Maverick, you don't have to go home, but you gotta get up out of this podcast. #startup #startupstrategy #bootstrapping #levelingup #guerrillapreneur Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support .
Author
mark anthony peterson
Category
Podcast website
Latest episode
Nov 1, 2025
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Episodes
Episode 10 - Guerrillapreneur News: Airbnb Gets Competition. Rover's $65M bite. China Wants You To Share Your Home-Cooked Meals and Your Bed 30.07.2017 31:49
In Episode 10 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 20205. First, we discuss Airbnb's purchase of background screening company, Trooly. Will this be a broader trend with sharing economy companies? Next, we highlight Expedia and Priceline's...
Episode 10 - Guerrillapreneur News: Airbnb Gets Competition. Rover's $65M bite. China Wants You To Share Your Home-Cooked Meals and Your Bed 30.07.2017 31:49
In Episode 10 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 20205. First, we discuss Airbnb's purchase of background screening company, Trooly. Will this be a broader trend with sharing economy companies? Next, we highlight Expedia and Priceline's...
Episode 9 - Guerrillapreneur Mastermind Interview - Wix.com: Build A Brand For Next To Nothing Featuring SarahGeorge Durham, Wix Ambassador 17.07.2017 37:45
In Episode 9 of the Art of Waging Small Business Warfare podcast, I interview SaraGeorge Durham, one Wix.com's first Brand Ambassadors and the Founder of the Branding and Marketing consulting firm, Three4 Corporation. SarahGeorge reveals ninja techniques that can save you money and get your website showing up at the top of the search engine results. She also discusses ways that Wix.com can help yo...
Episode 9 - Guerrillapreneur Mastermind Interview - Wix.com: Build A Brand For Next To Nothing Featuring SarahGeorge Durham, Wix Ambassador 17.07.2017 37:45
In Episode 9 of the Art of Waging Small Business Warfare podcast, I interview SaraGeorge Durham, one Wix.com's first Brand Ambassadors and the Founder of the Branding and Marketing consulting firm, Three4 Corporation. SarahGeorge reveals ninja techniques that can save you money and get your website showing up at the top of the search engine results. She also discusses ways that Wix.com can help yo...
Episode 8 - Guerrillapreneur Mastermind Interview - Cargo42: "Sharing Economy Meets Trucking" Featuring Francine Gervazio, Co-Fndr & COO 15.06.2017 52:59
In Episode 8 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, we discuss Intel's 30-page report entitled, "Accelerating the Future: The Economic Impact of the Emerging Passenger Economy." Intel and its partner Strategy Analytics project that the Passenger Economy will grow to $7...
Episode 8 - Guerrillapreneur Mastermind Interview - Cargo42: "Sharing Economy Meets Trucking" Featuring Francine Gervazio, Co-Fndr & COO 15.06.2017 52:59
In Episode 8 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, we discuss Intel's 30-page report entitled, "Accelerating the Future: The Economic Impact of the Emerging Passenger Economy." Intel and its partner Strategy Analytics project that the Passenger Economy will grow to $7...
Episode 7 - Guerrillapreneur Mastermind Interview - Why Startups Should Outsource Sales: Featuring Scott Sullivan, Fndr of Synergenic Sales 19.05.2017 59:51
In Episode 7 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, According to Forbes Magazine, sharing economy companies are improving the economic fortunes of women around the world. Female Airbnb hosts in Kenya are earning enough to cover one-third of their household costs. Femal...
Episode 7 - Guerrillapreneur Mastermind Interview - Why Startups Should Outsource Sales: Featuring Scott Sullivan, Fndr of Synergenic Sales 19.05.2017 59:51
In Episode 7 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, According to Forbes Magazine, sharing economy companies are improving the economic fortunes of women around the world. Female Airbnb hosts in Kenya are earning enough to cover one-third of their household costs. Femal...
Episode 6 - You Are Not An Entrepreneur Until You Can Create Growth Capacity 20.04.2017 46:35
In Episode 6 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies: The Chinese Sharing Economy is growing at 40% driven by sharing economy startups like MoBike, MoBark and Home Cook. MoBike is a station-less bike sharing service that leverages smart lock technology. MoBark is an innovative...
Episode 6 - You Are Not An Entrepreneur Until You Can Create Growth Capacity 20.04.2017 46:35
In Episode 6 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies: The Chinese Sharing Economy is growing at 40% driven by sharing economy startups like MoBike, MoBark and Home Cook. MoBike is a station-less bike sharing service that leverages smart lock technology. MoBark is an innovative...
Episode 5 - Guerrillapreneur Mastermind Interview: Two Good Cocoa - Building an Online Cult Brand Using Free Tools 17.03.2017 1:08:33
In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies: Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the n...
Episode 5 - Guerrillapreneur Mastermind Interview: Two Good Cocoa - Building an Online Cult Brand Using Free Tools 17.03.2017 1:08:33
In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies: Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the n...
Episode 4 - Guerrillapreneur Mastermind Interview: Two Dough Girls, Using Pop-Up Shops to Save Cash and the Environment 16.02.2017 59:50
In Episode 4 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. We give the listeners an update on the home sharing market and discuss AccorHotel's acquisition of Atlanta, Georgia based Travel Keys and their strategy to dominate luxury private rentals. We also discuss Airbnb's response t...
Episode 4 - Guerrillapreneur Mastermind Interview: Two Dough Girls, Using Pop-Up Shops to Save Cash and the Environment 16.02.2017 59:50
In Episode 4 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. We give the listeners an update on the home sharing market and discuss AccorHotel's acquisition of Atlanta, Georgia based Travel Keys and their strategy to dominate luxury private rentals. We also discuss Airbnb's response t...
Episode 3 - Guerrillapreneur Mastermind Interview: G Mommas Cookies, from a shared kitchen to 1,000 retail outlets in 48 months 20.01.2017 55:48
In Episode 3 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news at the sharing and circular loop economies: •Smart is launching a car sharing (similar to Mercedes' Croove) service called "smart ready to share." Car owners can use the smartphone app to post the time when their cars are available and invite friends to use it. Users can un-l...
Episode 3 - Guerrillapreneur Mastermind Interview: G Mommas Cookies, from a shared kitchen to 1,000 retail outlets in 48 months 20.01.2017 55:48
In Episode 3 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news at the sharing and circular loop economies: •Smart is launching a car sharing (similar to Mercedes' Croove) service called "smart ready to share." Car owners can use the smartphone app to post the time when their cars are available and invite friends to use it. Users can un-l...
Episode 2 - Slingshot Technology: What is it and How Can Startups Use It To Defeat Corporate Giants? 23.12.2016 36:03
Slingshot Technology is disruptive technology that Guerrillapreneurs to price and service at levels equal to or better than what is offered by the corporate giants. In this episode, I define Slingshot Technology and give examples of small businesses that deployed "Disruptive Slingshot Innovations" and overtook corporate Goliaths. I also review my 12-step process for developing disruptive Slingshot...
Episode 2 - Slingshot Technology: What is it and How Can Startups Use It To Defeat Corporate Giants? 23.12.2016 36:03
Slingshot Technology is disruptive technology that Guerrillapreneurs to price and service at levels equal to or better than what is offered by the corporate giants. In this episode, I define Slingshot Technology and give examples of small businesses that deployed "Disruptive Slingshot Innovations" and overtook corporate Goliaths. I also review my 12-step process for developing disruptive Slingshot...
Episode 1: What is a Guerrillapreneur? 28.11.2016 27:20
Guerrillapreneur is a combination of the words "Guerrilla" and "Entrepreneur," and it is the name given to businesses that integrate both "sharing" and "circular-loop" economic principles in the core design of their businesses. Guerrillapreneurs follow these principles because they generate incremental cash that can be invested in creating market destabilizing technology (Slingshot Technology) tha...
Episode 1: What is a Guerrillapreneur? 28.11.2016 27:20
Guerrillapreneur is a combination of the words "Guerrilla" and "Entrepreneur," and it is the name given to businesses that integrate both "sharing" and "circular-loop" economic principles in the core design of their businesses. Guerrillapreneurs follow these principles because they generate incremental cash that can be invested in creating market destabilizing technology (Slingshot Technology) tha...
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