Guerrillapreneur: The Art of Waging Small Business Podcast

Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup. Nicole shares the heartbreaking story of her uncle’s pass...

Episode 68 - The Currency of Knowledge: Tommy Stapleton’s Financial Literacy Revolution In this episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Tommy Stapleton, CEO of The Power of Your Money, to explore how financial literacy can become a weapon of empowerment for young minds. From high school classrooms to college campuses, Tommy s...

Episode 67 - The Guerrillapreneur Mindset In this episode, host Mark Anthony Peterson breaks down the core philosophy behind the Guerrillapreneur Mindset—a strategic framework for resourceful, disruptive entrepreneurship that thrives without deep pockets or traditional infrastructure. Mark outlines three foundational pillars: Leverage Existing Market Capacity - Guerrillapreneurs build businesses t...

Episode 66 - What Do You Know Soichiro Honda? In this episode of the Guerrillapreneur Podcast, we delve into the legacy of Soichiro Honda, founder of Honda Motor Company.  Soichiro Honda was a Japanese engineer and, by all accounts, a Guerrillapreneur extraordinaire. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multin...

Episode 65 – Why Do They Call It The Model T?   In this episode of the Guerrillapreneur Podcast, we delve into the story of Henry Ford's iconic Model-T. Have you ever wondered why it was named the Model-T? It was the culmination of Ford's numerous attempts, with models A through S not meeting his standards of success. Indeed, it took 19 iterations before the unveiling of the Model-T, which would r...

In this episode, I (@guerrilapreneur) talk with the Program Director of the Bronze Valley Accelerator, Dr. Haley Medved Kendrick and the members of the Summer 2021 cohort. Bronze Valley is a non-profit, early stage venture investment platform that supports high growth, innovation and technology-enabled companies created by diverse, underrepresented and underestimated founders. The organization is...

In this episode, I (@guerrilapreneur) talk with the Founder and CTO of Mobilearq ( https://mobilearq.com ) Niru Mallavarupu. Mobilearq provides parents their school at their fingertips with the all-in-one management platform for directory and fundraising. Mobilearq’s District-wide Online Directories make it easy to quickly find and contact other parents, teachers or school administrators. Mobilear...

In this episode, I (@guerrilapreneur) talk with the Founder and CEO of Deep Sentinel ( https://www.deepsentinel.com/) David Selinger. Deep Sentinel uses Artificial Intelligence to review and distinguish between threats and non-threats. Deep Sentinel directs the identified threats to human agents who interact directly with the threat and law enforcement, if necessary. GUEST: David Selinger is a Sta...

Co-hosts Monica Delores Hooks ( and mark anthony peterson (@guerrilapreneur) talk with the co-founder and CEO of Xeo Air ( https://xeoair.com/) Bronwyn Morgan. Xeo Air provides RGB, video, thermography, LIDAR, and other sensor capabilities for inspection and mapping through our trusted, FAA-certified and insured pilot network, for industries such as Construction, Telecom, Civil Infrastructure, Ene...

Co-hosts Monica Delores Hooks and mark anthony peterson (@guerrilapreneur) talk with the co-founder and CEO of Edifius ( https://edifius.com/) Perla Humphrey. Edifius’ Simba is a phone bot that answers your business phone, relieving valuable employee time from answering routine, repetitive phone calls. Simba is a no-code SaaS platform built for the non-techie business person wanting the full benef...

Co-hosts Monica Delores Hooks and mark anthony peterson talk with the co-founder and CEO of The Labz ( https://www.thelabz.com/) , Farah Allen. The Labz is a dynamic content collaboration and media distribution platform that allows you to create unique branded workspaces, live, and prerecorded interactive experiences. Artists can make a hit song or create an award-winning film using The Labz’s Wor...

Co-hosts Monica Delores Hooks and mark anthony peterson talk with the co-founder and CEO of Aquagenuity ( https://aquagenuity.com ), Doll Avant. Make sure you check your Water Score at https://aquagenuity.com/drinking-water-database/ GUEST: Doll Avant. Like what you hear on the Guerrillapreneur Podcast? You may also like some of my other podcasts, include Career Coaching Xs and Os Podcast (Career...

After George Floyd's death, millions of dollars have been donated to charities and racial justice groups with little discussion as to what we want from those investments. I want to change that dialogue. I want EVERYONE to "BE INTENTIONAL" and create the environment where the outcomes we want can actually happen. What does "BE INTENTIONAL" mean? It means that we stop giving to charity and start put...

Mark speaks with Ian Reynolds, Partner and Chief Solutions Architect for Zibtek ( www. Zibtek.com ). Ian helps the audience understand what it means to have a development partner verses a vendor. This is especially important if you are building a platform to provide services in the #Gig and #SharingEconomy. Ian also provides guidance to young entrepreneurs on how to launch and grow your startup du...

In Episode 55, I introduce Guerrillapreneur Academy. Guerrillapreneur Academy episodes are shows where I provide tips and techniques that Guerrillapreneurs should consider to build their businesses. In this episode, I provide 5 steps Guerrillapreneurs should take during a crisis. As of June, 2020, the world was still dealing with the impact of COVID-19. Startups and small businesses have suffered...

In Episode 54, I interview Lola Ojabowale, a Dartmouth College alum, and the Founder and CEO of Refolo, the food-tech startup that is ending nutrition-related diseases by offering plant-based recipes and customizable weekly meal plans inspired by the culinary legacies of people of color. Lola was inspired to launch Refolo after her father found out that he had cancer and the treatments affected th...

In Episode 53, I interview Monica Hooks, The Executive Director the City of #Atlanta Women's Entrepreneurship Initiative. Ms. Hooks is also the Founder & CEO of M_Oracle. In this episode, we discuss the issues that are impacting the growth and development of women @entrepreneurs, especially Black female entrepreneurs. Ms. Hooks provides strategic direction for the City of Atlanta's Women's Entrepr...

Welcome to episode 52. In this episode, I interview the owner of Selma, Alabama-based Mark's Mart, Rodney King. Mark's Mart is a specialty shop that is know for it's high-end meal-combos and accompanying wines. Mark's Mart has been in business since 1978 in Selma, Alabama and has recently expanded to a second location in Tuscaloosa, Alabama. Mr. King launched his specialty shop in a time when very...

Welcome to the 51st episode of Guerrillapreneur: The Art of Waging Small Business Warfare. In this episode, I complete my interview with Robert Armstrong, the CEO of the Selma Good Company and producer of G Momma Cookies. Armstrong launched G Momma Cookies from his kitchen and distributed them in as many as 2,500 stores. In 2018, the cookie started to crumble. Robert shares the lessons he learned...

Welcome to the 50th episode of Guerrillapreneur: The Art of Waging Small Business Warfare. In this episode, I interview Robert Armstrong, the CEO of the Selma Good Company and producer of gMommas Cookies. The Selma Good Company is headquartered in historic Selma, Alabama. Armstrong launched gMommas Cookies from his kitchen and distributed them in as many as 2,500 stores. Robert Armstrong was the v...

In this episode, I discuss the Craziest Guerrillapreneur Tactics that Founders Used To Save Their Startups. Founders of companies like #Paypal, #Airbnb, #Pinterest and #reddit all had to execute extreme guerrillapreneur plans to raise money and attract new followers. If you are a founder, this is the episode you have been waiting on. Like what you hear on the Guerrillapreneur Podcast? You may also...

In this episode, we talk with Victor Okoh, Co-Founder and CEO of Redify. The Redify platform allows consumers to scan barcode and find out if toxic ingredients referred to as Chemicals of Health Concern (CHCs) in the products you are about to purchase. CHC exposure is linked to many diseases, including cancer, infertility, congenital disabilities, obesity, and more. Manufacturers are not legally r...

In this episode, I interview Paul Rosenberg, the author of Rogue Leadership: Harnessing Headwinds to Drive Performance. Paul Rosenberg challenges many current myths and memes circulating in the corporate world. With both humor and rare insight, he has written an easy-to-read volume that shows how "rogue leaders" go against the norm to achieve unconventional success. Elements of effective rogue lea...

In this episode, we talk with Robert Hatcher, Founder of Soundcollide. Soundcollide Is a virtual studio that makes collaborating on music easy! No more wasting time sending emails back and forth and spending money on traveling to record in person. Bring the creation process online! Record & collaborate in real-time from anywhere! • Find music artists close and abroad that fits your next song or pr...

In this episode, we talk with Nancy Solari, Founder of Living Full Out. During her childhood and teenage years, she witnessed domestic violence and the divorce of her parents at the age of ten. During these years, she struggled watching her sisters battle with eating disorders and her mother fight breast cancer. Unfortunately, the trials that Nancy experienced continued. At the age of sixteen, she...