Adam Jay & Dale Zwizinski

GTM Uncensored™

Business EN ↓ 149 episodes

Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good. Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out. The show goes where most content won't: The motions that determine whether a company stays in business, or goes under. GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world p...

Author

Adam Jay & Dale Zwizinski

Category

Business

Podcast website

www.revenue-reimagined.com

Latest episode

Jul 8, 2026

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Episodes

How Great Revenue Leaders Fix Broken Systems 08.07.2026

Most revenue problems aren't growth problems. They're foundation problems. In this episode of GTM Uncensored, Adam Jay sits down with Revenue Reimagined co-founder Dale Zwizinski to unpack what broken revenue organizations actually feel like from the inside. From messy CRM data and unrealistic board expectations to broken customer handoffs and misaligned teams, Dale explains why growth can't fix w...

The Revenue Mistake Founders Keep Repeating 01.07.2026

After 18 months of stalled growth, most companies do the same thing: hire more salespeople. Adam Jay says that's exactly the wrong move. In this episode of GTM Uncensored, Adam breaks down why pipeline volume means nothing without quality, why most leaders confuse activity with progress, and why the answer to slowing growth usually isn't more headcount. Adam and Dale discuss: Why "healthy pipeline...

Your GTM Is Broken. Here's How to Fix It. | GTM Uncensored 24.06.2026

Most go-to-market advice sounds great until you're the one responsible for the number. GTM Uncensored is the podcast for founders, CEOs, CROs, revenue leaders, and B2B operators who need practical answers to real growth challenges. No recycled frameworks. No LinkedIn guru advice. No AI-generated theories. Every episode features operators who have actually built, scaled, broken, and rebuilt revenue...

The Reason Your B2B Company Needs LinkedIn Advertising 10.06.2026

Are you ignoring LinkedIn advertising because your target buyers seem too niche? In this episode of Bridge the Gap , we sit down with Anthony Blatner , founder and CMO of Speedwork , to dismantle the biggest misconceptions about B2B advertising.  We tackle the common objection that highly regulated buyers aren't active on the platform, how to evaluate your true cost per quality lead, and why searc...

Episode #146 Fixing the Constraint Holding Back Your Startup Growth 03.06.2026

Your early-stage revenue engine is stalled for one specific reason. In this episode of Bridge the Gap , we sit down with Jacki Leahy , founder of Activate the Magic , to discuss diagnosing and fixing broken Go-To-Market strategies.  We dive into early-stage acquisition, the danger of CROs having a "hammer and nail" mentality, and what actually drives predictable growth. Key Highlights ✓ The bluepr...

Episode #145 The Cost of Launching Software Without Human QA | Deepak Shukla 27.05.2026

Automated bug testing is ruining your product launch. In this episode of Bridge the Gap , we sit down with Deepak Shukla , founder of LemStudio , to explore the harsh realities of shipping software in the AI era.  We discuss the rise of vibe coding, the danger of building products in a silo, and what it takes to get a reliable app to market in just 27 days. Key Highlights ✓ The exact reason automa...

Episode #144 The Silent Killer of Physical Goods Businesses | Nate Littlewood 20.05.2026

Is your fast-growing e-commerce brand secretly going broke? In this episode of Bridge the Gap, we sit down with Nate Littlewood , fractional CFO and founder of Future Ready CFO , to discuss the complex cash flow mechanics of running a physical goods business.  Beyond the cash conversion cycle, Nate shares his masterclass on reading a founder's stress levels through their balance sheet, the silent...

Episode #143 Win More B2B Deals by Pitching Quantitative ROI | Ryan Milligan 13.05.2026

Are you losing deals because your sales team pitches vague promises instead of quantifiable ROI?  In this episode of Bridge the Gap , we sit down with Ryan Milligan , Chief Revenue Officer at QuotaPath , to discuss how to build scalable revenue systems that actually work. We discuss how reps should be leading with quantitative ROI so buyers can easily justify the purchase to their CFOs. Key Highli...

Episode #142 The Best Way to Sell Without Sounding Like a Pushy Rep 06.05.2026

Are you tired of using pushy, used-car-salesman tactics just to hit your quota? In this episode of Bridge the Gap, we sit down with Ashley Beck Cuellar , Head of Expansion at Seamless Roofing and Founder of SalesSpark , to talk about putting the human back into sales. We discuss how leaning into radical honesty, dialing in your ICP, and genuinely caring about your buyers will ultimately close more...

Episode#141 The Hidden Cost of Ignoring RFPs in B2B Sales | Ray Meiring 29.04.2026

Are ignored RFPs costing you your biggest deals? In this episode of Bridge the Gap , we sit down with Ray Meiring , CEO of QorusDocs , to talk about the forgotten "final mile" of B2B sales. We spend endless hours and budget obsessing over top-of-funnel pipeline and discovery calls, yet we completely ignore the actual mechanism that gets enterprise deals signed. Key Highlights ✓ Why RFPs went from...

Episode #140 What $40M Companies Get Completely Wrong About RevOps 22.04.2026

Are you treating RevOps as a cost center instead of a massive revenue multiplier? In this episode of Bridge the Gap , we sit down with Brendan Tolleson, CEO and Co-Founder of RevPartners , to break down why so many scaling companies get go-to-market operations completely wrong.  Even at the $40M ARR mark, businesses are still running on spreadsheets and trying to force growth by simply throwing mo...

Episode #139 AI Is Exposing The Massive Problem With Customer Success 15.04.2026

Are you paying six figures for CS admin work? In this episode of Bridge the Gap, we sit down with LeeRon Yahalomi , VP of Customer Success at Docket AI, to discuss the brutal reality facing the post-sale world.  We break down why the traditional Quarterly Business Review (QBR) needs to die, why customer happiness doesn't equal renewals, and what it actually takes to transform your post-sale team f...

Episode #138 The Playbook to Build a Revenue-Generating LinkedIn Brand 08.04.2026

Are you chasing vanity metrics instead of building real revenue? In this episode of Bridge the Gap, we sit down with Zoe Hartsfield , Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation. We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and w...

Episode #137 Why Most SaaS Startups Fail After Building the Product | Alex Boyd 18.03.2026

Is building the product actually the easiest part of your business? In this episode of Bridge the Gap , we sit down with Alex Boyd, co-founder of Wildfront and multi-time SaaS founder, to break down what founders are getting wrong right now. Building is not the bottleneck. Distribution, integrations, support, and trust are. We also dig into how AI is reshaping team structure and why the companies...

Episode #136 Your GTM Foundations Are Probably Wrong | Vihaar Nandigala 11.03.2026

Is your sales team drowning in a bloated tech stack that does 27 things poorly? In this episode of Bridge the Gap , we sit down with Vihaar Nandigala , Co-Founder of Orange Slice, to break down the "all-in-one" tech stack trap and why relying on bundled tools is killing your go-to-market efficiency. Key Highlights ✓ The Tech Stack Trap: Why "all-in-one" tools do 27 things poorly  ✓ Why you really...

Episode #135 How to Convert B2B Buyers Without Convincing Them | Kate Dileo 04.03.2026

Are you trying to convince your buyers rather than convert them? In this episode of Bridge the Gap , we sit down with Kate DiLeo, founder and CEO of Kate DiLeo Branding , to break down why most B2B messaging is just corporate fluff and how to turn your brand into a true revenue engine. Key Highlights ✓ Why are you in the business of converting, not convincing ✓ The Brand Trifecta: Tagline, Value P...

Episode #134 Great Demos Still Lose Deals. Here’s Why | Mor Assouline 11.02.2026

Why do good demos still result in ghosting? In this episode of Bridge the Gap , we sit down with Mor Assouline , Founder of Demo to Close, to break down why a flawless product walkthrough can still lead to a ‘maybe’ instead of a ‘yes,' and how to fix it using the art of ‘Unselling.’ Key Highlights ✓ The "Movie Trailer" Framework and why demos don’t close deals alone ✓ Stop Feature Dumping: Solving...

Episode #133 How Taelor Is Changing the $140B Men’s Fashion Market 09.02.2026

Is personalization just a "nice-to-have" or the entire game? In this episode of Bridge the Gap , we sit down with Anya Cheng, Founder & CEO of Taelor , to explore how she’s using AI to change the $140B men’s fashion market without owning a single piece of inventory. We cover the harsh reality of moving from big tech giants to the founder trenches, the zero-inventory model, and how to use custo...

Episode #112 This YC Startup Uses AI to Expose $500B Hidden Risks in Construction - Luigi La Corte 09.02.2026

How do you fix an industry drowning in lawsuits and blown budgets? Luigi La Corte, co-founder & CEO of Provision (a Y Combinator–backed startup), joins us to share how his team is using AI to uncover risks hidden in construction documents. From managing multi-billion dollar infrastructure projects to building one of the most promising construction tech startups, Luigi talks:  • Why contractors...

Episode #132 Why Strategy Fails Without Execution (And How RevOps Holds It Together) | Nicole Brownell 28.01.2026

Everyone talks about strategy. Very few teams can execute it. In this episode of Bridge the Gap , we sit down with Nicole Brownell , Managing Director of Growth and Value Creation at Novo Advisors, to unpack why most go-to-market strategies stall and what it actually takes to build execution that scales. Nicole shares hard-earned lessons from turnarounds, PE-backed environments, and complex GTM or...

Episode #131 Why Tool Fragmentation Is Killing Your Go-To-Market Execution | Sayanta Ghosh 14.01.2026

Are you drowning in tools but still starving for outcomes? In this episode of Bridge the Gap, we sit down with Sayanta Ghosh, Co-founder and CEO of NREV , to break down why the "27-tool tech stack" is slowing your growth and how to transition to a truly autonomous revenue stack. We cover the critical difference between deterministic workflows and agentic AI, why your pretty dashboards are a distra...

Episode #130 Build AI Readiness First, Then Scale What Works (Enterprise) with Justin Trombold 07.01.2026

Are you treating generative AI like a shortcut instead of a strategy? In this episode of Bridge the Gap, we sit down with Justin Trombold, founder and president of Antesyn Advisors , to break down how enterprise leaders can move past hype and build AI work that fits how the business actually runs. We cover readiness, process clarity, governance, and how to choose win-now plays without betting the...

Episode #129 2025 GTM Mistakes & What Not To Take Into 2026 (Year-End Recap) with Dale Zwizinski 31.12.2025

Are you heading into 2026 with real signal or just noise? In this year-end recap episode of Bridge the Gap , Dale and I break down what actually happened in 2025 across go-to-market. What broke, what worked, and what operators should carry forward into 2026. We cover AI hype versus real execution, why pipeline panic keeps repeating, what org design got exposed, and why fundamentals still win when...

Episode #128 Why Complex Plans Kill Execution (Simplify The Work) | Mike Simmons 24.12.2025

Is your team talking but nothing is landing? In this special birthday episode of Bridge the Gap, we sit down with Mike Simmons , founder of Catalyst , to break down why execution breaks when communication breaks.  We cover how teams lose alignment through said heard remembered, why complexity becomes a hiding place, and how to turn meetings into clear ownership and next steps. Key Highlights: ✓ Sa...

Episode #127 Productize Sales Before You Hire More Reps | Heath Barnett 17.12.2025

Is your revenue plan stuck on hiring more reps? In this episode of Bridge the Gap, we sit down with Heath Barnett, VP of Revenue at Mixmax , to break down why most teams hire reactively and how to fix the engine behind growth before adding headcount. We cover what productizing sales really means, how to build the right GTM motions by ICP tier, what to measure instead of call volume, and how to use...

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