GTM Uncensored™

Today we are joined by Nikki Bishop, Vice President of Marketing and Customer Experience at Emerson. There's no one-size-fits-all approach to customer success; it requires a dedicated commitment to understanding and serving customer interests effectively. Nikki shares that effective customer success is rooted in a deep understanding of customer needs, fostering connections, and continuously refini...

Jason quite literally grew up in startups with both parents being serial entrepreneurs. He has worked with early-stage startups ranging from those he started and ran, launching first products/brands, being the first employee, all the way to venture-backed unicorns. In his career, Jason has helped grow 3 top 100 Inc.’s Fastest-Growing Private companies. Most recently Jason ran growth at Astronomer...

Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the "Rule of 100" framework for AI integration, Daniel is transforming how businesses approach AI adoption. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and ins...

Lindsay, a partner and head of GTM advisory, is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of Go-to-Market, including Product, Marketing, Sales, Revenue Operations, and Enablement for several Fortune 500 companies, includ...

In this episode, Troy Munson, CEO of Dimmo, explored how his platform is transforming the software buying experience. Drawing on his extensive background in sales at top firms like MongoDB, Troy discusses how innovation in technology can simplify purchasing processes while optimizing sales effectiveness. The Problems in Software Buying: The traditional sales cycle for software purchases can often...

In this episode of the Revenue Reimagined podcast, Emir Atli, co-founder and CRO of Hockey Stack, shared his insightful experiences transitioning from Y Combinator to building a powerful revenue operations tool for B2B companies. The conversation delved into hiring mistakes, the intricacies of marketing attribution, the significance of sober company culture, and the overall dynamics of sales proce...

In this episode of the Revenue Reimagined podcast, Mark Kosoglow, CEO of Operator AI, discusses the current sales landscape, he refers to as The Great Ignore. Mark highlights the negative impact of excessive automation and irrelevant messaging that results in potential customers blocking outreach efforts. The Great Ignore Burden of Automation: Today’s sales efforts often rely on generic automated...

In today's episode of Revenue Reimagined, we're joined by Kyle Norton, CRO at Owner.com. Kyle discusses the significance of implementing different "rhythms" in a business, such as measurement rhythm, planning rhythm, and operating rhythm, likening it to a car engine that functions well with these elements in place. He shares insights from his career journey, including experiences at Shopify and ow...

In today's episode of Revenue Reimagined, we're joined by Chris Eldridge, EVP Ops at InfluenceLogic. Chris Eldridge is a RevOps leader with over a decade of experience in helping grow and operate startups. He’s currently the EVP of Operations at InfluenceLogic, an Influencer Marketing Agency running some of the largest Influencer Programs in the world, and a Growth Partner and Investor at Wasabi V...

In today's episode of Revenue Reimagined, we're joined by John Kosturos, CEO at SpringDB. John Kosturos is an accomplished entrepreneur and executive with a track record of success in the data-driven SaaS industry. With three successful ventures, including the co-founding and 11-year tenure as Chief Revenue Officer at RingLead, John has demonstrated a keen ability to drive growth and innovation. H...

In today's episode of Revenue Reimagined, we're joined by Ross Nibur, Director of Onboarding Operations at Toast. Ross discusses the importance of clear milestones, understanding the customer's perspective, collaboration between product and go-to-market teams, and having a predictable process for outbound sales. He emphasizes the need for objective measurements and milestones to scale teams effect...

In today's episode of Revenue Reimagined, we're joined by Davey Warren, CEO at Pearagon. Davey Warren is the CEO of Pearagon, a Diamond HubSpot Partner with over 1,000 successful CRM implementations. With extensive expertise in HubSpot, Davey specializes in creating innovative solutions that optimize business processes and drive growth. Outside of work, he enjoys the outdoors, international travel...

In today's episode of Revenue Reimagined, we're joined by Katie Penner, Head of Sender Relations at Sensodo. The conversation revolves around the effectiveness of gifting in sales and customer success. Penner shares her passion for gifting as a way to build authentic connections and emphasizes the importance of personalization and relevance. She discusses how gifting can double win rates, increase...

In today's episode of Revenue Reimagined, we're joined by...US! Adam and Dale share their experience over this last year with Revenue Reimagined - what they learned, ups and downs, and their experiences in helping bridge the GTM gap for founders and startups. It has been a great year for Revenue Reimagined, and 2025 is looking even brighter with product and template drops, AI implementations, and...

In today's episode of Revenue Reimagined, we're joined by Jared Robin, Founder and CEO at RevGenius. Jared shares his experiences in building and engaging with communities, particularly in the B2B space. He started Rev Genius during tough times to network and learn from industry experts. Jared emphasizes the importance of treating communities as a way to build human connections and provide value,...

In today's episode of Revenue Reimagined, we're joined by Melissa Moody, CEO at Matcha by Commsor. Melissa is co-founder and CEO at Matcha, a high-growth startup building solutions for professionals who invest in relationship-driven growth. A repeat entrepreneur, Melissa has also been CMO at email startup Gated, founder of advocacy tool Nut Tree, and is currently Founder at Wednesday Women.  Prior...

In today's episode of Revenue Reimagined, we're joined by Eric Iannello, Head of Sales at SalesRoom. Eric shares his passion for outbound sales and the top sales strategies that work, like the importance of focusing on conversions rather than meetings. He emphasizes the need to understand the value of conversions, target the right audience, articulate a clear message, and balance sales and marketi...

In today's episode of Revenue Reimagined, we're joined by Annie & Kristin, Co-Founders at Decoded Strategies. Annie and Kristin's brand message is very clear - as it should be - founders and sales teams need to learn how to communicate effectively - and when the complication is removed, the sale becomes easier and you can actually solve a problem the customer has instead of feature dumping. Kr...

In today's episode of Revenue Reimagined, we're joined by Melissa Gaglione, Head of Sales at SendSpark. Melissa discusses how her experience as an on-air news reporter and an SDR at LivePerson led her to excel in video selling, a technique she now advocates for in B2B sales. She emphasizes the importance of using video to engage prospects, the science behind effective video communication, and how...

In today's episode of Revenue Reimagined, we're joined by Carlos Gil, Brand Evangelist at GetResponse. Carlos shares his entrepreneurial background and journey in digital and social media marketing since 2008. He discusses the importance of building relationships and creating authentic content for business growth, using the example of his successful mask business pivot during the COVID-19 pandemic...

In today's episode of Revenue Reimagined, we're joined by Richard Harris, Founder and CEO at Harris Consulting. Richard, a sales legend and founder, shares his personal journey of becoming a consultant after being let go from his previous job during the 2008 financial crisis. He discusses the challenges he faced in finding new employment and how he secured his first clients through networking. Ric...

In today's episode of Revenue Reimagined, we're joined by Kwame Appiah, Head of Influencer and Creator Engagement at Later. Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro soccer player, and now leads creator relations for Later. He is also a content creator himself, with over 450K followers on Instagram. In this episode, Kwame discusses his journey into influenc...

In today's episode of Revenue Reimagined, we're joined by Ryan Staley, Founder and CEO of WhaleBoss. Ryan has taught over 800 CEOs, VPs, and leaders how to grow their tech companies from $1 million to $30 million or more using the principles in his proprietary framework. He explains that he was attracted to sales because he saw the opportunity to be compensated based on results rather than tenure...

In today's episode of Revenue Reimagined, we're joined by Doug Landis, Founder and CEO of DL Advisory. Doug is an expert in customer advocacy and storytelling, and his company provides early-stage storytelling and narrative-building consultancy services. Doug shared his origin story, which includes being a trained actor from the age of five, and how he used his communication skills to create power...

In today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared. Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for...