GTM Talk

What does it actually take to build a video culture inside a B2B company — and why does great storytelling still win, no matter how much the tools change? In this episode of GTM Talk, Aashish sits down with Ben Hillman — the person behind the video machine at ProfitWell and Paddle Studios — alongside co-host Adhithya, to unpack the first principles of B2B content. From building a $200M brand throu...

Spotify Podcast Description: Emilia Korczynska, VP of Marketing at UserPilot, breaks down how she generated over $2M in pipeline from ABM in just 9 months—without expensive tools or complex setups. In this deep dive episode, you'll learn: • Why most ABM programs fail (hint: they start with tools, not strategy)• Her exact 6-step framework for identifying and targeting the right accounts• How to mov...

Learn the complete SDR playbook from engineer-turned-sales-expert Debdutta Saha. Discover proven cold calling techniques, LinkedIn outreach strategies, demand generation tactics, and AI-powered prospecting methods. Perfect for aspiring SDRs, sales professionals, and anyone looking to master outbound sales in 2025. From building personal brand to tracking key metrics - get the insider knowledge to...

In this episode, I chat with Adam Robinson about his transition from finance to SaaS, and the real challenges of entrepreneurship, like self-doubt and imposter syndrome. We dive into how to identify startup ideas that actually work, why customer discovery is a game-changer, and how to stand out in crowded markets. Adam shares actionable advice on go-to-market strategies and building credibility fo...

Gaurav Sharma, founder and CEO of SaaS Labs, a multi-product company with $30M ARR, shares his founder-led sales journey on this insightful episode. From starting in 2016 to hitting $2M in revenue without a full-time sales team, Gaurav's story highlights the power of hustle, persistence, and customer-centricity. He dives into validating problems through customer interactions instead of textboo...

In this episode - We have someone super special - The Co-Founder and CEO of Wingman. Wingman is one of the early startups in the conversational intelligence space. Clari announced its acquisition of Wingman in 2022. In this episode - we go back to the days when Wingman just started and discuss everything from content creation, distribution, paid ads etc. You should get an overview of everything GT...

🎧 Tune in to the latest episode of GTM Talk for an engaging conversation with Sri Krishna, the visionary mind behind Factors.ai. Join us as we explore the dynamic world of B2B marketing and entrepreneurship through Sri's expert lens. In this episode: 🚀 Crafting Community Before Startup : Discover the power of building a pre-startup community aligned with your Ideal Customer Profile (ICP). (1...

In this insightful episode of GTM Talk, Suumit openly shares the story behind Dukaan's rise to success. From the initial struggles to get the first customers to making Dukaan trend on the App Store, Suumit unveils the go-to-market strategies that fueled their growth. Explore the honest conversations about scaling, hiring, pricing, partnerships, and more. Whether you're an entrepreneur, a s...

Welcome to a new episode of GTM Talk! In this enlightening conversation with Jen Able from Jjellyfish, we cut through the noise and get straight to the point - sharing honest, in-depth insights that every startup needs to thrive. In this no-fluff discussion, Jen gives us an introduction to Jellyfish and her journey towards its inception. We navigate the fascinating waters of GTM Motions, discussin...

Welcome to GTM Talk! In this episode, we are joined by Sri Krishnan, the Founder & CEO of Rocketlane. Join us as Sri shares his invaluable insights and experiences on mastering startup growth. From validating startup ideas to acquiring customers and building a thriving community, Sri reveals proven strategies for success. Discover the power of effective GTM (Go-To-Market) strategies, including...

Welcome to Episode 3 of GTM Talk! In this episode, we have a special guest, Udit Goenka, the founder of PitchGround and FirstSales.io. Udit is a successful entrepreneur and has extensive experience in the startup ecosystem. In this episode, Udit shares his insights and expertise on what it takes to start a successful startup in 2023. He discusses the playbook one needs to follow and the critical f...

Introductions: 0:00 - 1:29 How did Outplay Originate - 1:50 - 4:15 How did you validate your idea - 4:30 - 6:20 Creation of a new category vs Building in an existing category - 6:12 - 7:32 Is it demotivating that a Unicorn in your category exists - 7:35 - 8:20 How did you get your first 10 customers - 8:31  - 11:18 First Sequence that worked - 11:19 - 12:15 When did you make your first sales...

In this episode - we breakdown the GTM strategy of Hypto - a VC-backed startup from India that processed over $30B in payments in less than two years. Hypto was the second-largest payment processor in the country!  Background of the Aravind:  If you're looking forward to getting into the mind of a genius! Someone who has a very first-principled approach of thinking, Someone who gets into...