Union Square Consulting

GTM Science - A show for GTM and RevOps leaders

Business EN ↓ 105 episodes

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves. No silver bullets. Just real talk about what works. Learn more at unionsquareconsulting.com

Author

Union Square Consulting

Episodes

RevOps Live #1 - When to start building RevOps in a Startup with Kevin Mulrane 08.07.2022 1:04:04

"When and how should we start building our Revenue Operations team?" Early-stage B2B SaaS companies are constantly asking this of our team. To answer this, we launched our first ever RevOps Live event, over Zoom, on Wednesday June 29 at 7:30 PM EST / 4:30 PM PST. Hosted by our Founder and CEO, Eddie Reynolds, he interviewed Kevin Mulrane, 7-time CRO and sales leader, to talk about how he's leverag...

Early-Stage Go-To-Market Strategy with Liz Christo of Stage 2 Capital 16.06.2022 50:13

Liz Christo, Parter at Stage 2 Capital and Eddie Reynolds, CEO of Union Square Consulting discuss all things go-to-market and how early stage companies build their go-to-market playbook after they've achieved product market fit. Stage 2 Capital is a venture capital firm that invests in early stage B2B software companies and sits shoulder to shoulder with leadership teams to operationalize sustaina...

How & Why CROs Leverage RevOps with Channing Ferrer 09.06.2022 48:35

On this episode of RevOps Corner, Channing Ferrer and Eddie Reynolds discuss the roll of a CRO in a tech startup. Built In is the online community for National startups and tech companies. Find startup jobs, tech news and events in the National tech scene. _____________________________________________________________________ STRATEGIC REVENUE OPERATIONS AS A SERVICE ● Website ● LinkedIn ● TikTok

Product-Led Growth & Revenue with Breezy Beaumont 20.05.2022 47:44

Product-Led Growth (PLG) is taking off like wildfire but few understand if and how to harness it to grow a B2B SaaS company. In this episode, Breezy Beaumont, Head of Growth & Marketing at Correlated, shares best practices she's seen across their customers and in the market in general. Correlated provides a software solution for companies to measure their customers' product usage and identify...

How Early Stage Companies Build Revenue Operations with Doug Landis of Emergence Capital 16.04.2022 50:44

Building Revenue Operations in early stage startups is one of the major challenges to scaling. As startups raise their first round they face immense pressure to show traction and grow revenue to raise the next round. In this episode, Doug Landis, Growth Partner at Emergence Capital, shares the Go To Market playbook they use to help their portfolio companies grow.  ____________________________...