GTM Science - A show for GTM and RevOps leaders

In an special crossover episode of RevOps Corner, Lee Bierton, the Head of Marketing at Ebsta, and Eddie Reynolds, the CEO and Founder of Union Square Consulting, engage in a candid conversation on optimizing revenue efficiency, identifying and fixing leaks in the sales funnel, streamlining revenue processes, and several other related topics. Both Lee and Eddie share their unique insights and expe...

In this episode of RevOps Live, Joel Arnold (VP of Revenue Operations at Union Square Consulting) and Eddie Reynolds (Founder & CEO at Union Square Consulting) dive deeper into the Revenue Efficiency Pyramid and cover marketing. They talk about the foundational elements every B2B SaaS company needs to align sales and marketing and have an efficient Revenue Engine. If you found value in episode #15...

In this episode of RevOps Live, Eddie Reynolds, Founder & CEO of a Union Square Consulting, sits down with Joel Arnold, VP of Revenue Operations to discuss how they tripled sales efficiency during an economic downturn. Joel shares his story of how he was able to balance his company's revenue engine, increase production per rep, and boost overall bookings. The two also discuss the importance of not...

In this episode of RevOps Live, host Eddie Reynolds (Founder & CEO) joined by Joel Arnold (VP of RevOps) breakdown essential knowledge for achieving sales and marketing alignment more efficiently. The discussion also covers a broad range of topics, including the way people buy, the importance of trust and validation in purchasing decisions, and the impact of technology on sales and marketing....

In this weeks addition of RevOps Live #20 we reveal the REAL return on investment (ROI) of RevOps. Discover why you can't win in the long run without RevOps and how it should focus on enterprise value, not just revenue growth. Don't miss out on this eye-opening discussion with Joel Arnold, our VP of RevOps. To signup for all future events, click here. This episode was recorded February 23rd, 2023...

RevOps Live is back with episode #19, and this time, the discussion is all about building better territories. Hosted by Eddie Reynolds, Founder & CEO of Union Square Consulting. In this episode, Joel Arnold, the VP of RevOps at Union Square Consulting, is here to guide us through this critical topic that affects not just the sales team but also the overall efficiency of an organization. Joel &...

Maximizing Efficiency and Productivity in RevOps: Practical Tips for Organizing Your Work Are you struggling to manage the ever-increasing workload in RevOps? Do you feel like you're drowning in a sea of requests and never have time to be strategic? If so, you're not alone. Many RevOps professionals face similar challenges, but there are practical ways to bring order to the chaos and get more done...

Join Eddie Reynolds, Founder & CEO of Union Square Consulting, for the latest episode of RevOps Live! In this episode, we're bringing back Joel Arnold, VP of Revenue Operations at Union Square Consulting. Joel is an expert in the field of revenue operations and has a wealth of knowledge to share with our listeners. In this episode, Joel and Eddie will dive into the importance of Insights in dr...

In this episode of RevOps Live Joel Arnold, VP of Revenue Operations at Union Square Consulting joins us again to chat with Eddie Reynolds about how to grow your career in RevOps, what it takes to become a VP of RevOps and much more. To signup for all future events, click here. This episode was recorded on Wednesday, Feburary 1st, 2023 ______________________________________________________________...

In this episode of RevOps Live, our new VP of Revenue Operations, Joel Arnold, shares a methodology he's been crafting for years; the RevOps Efficiency Pyramid. He walks us through the four stages of maturity as Revenue Teams evolve from their first step of implementing a CRM to achieving Peak Revenue Efficiency with full alignment across teams, advanced analytics, and even AI/ML. To signup for al...

In this episode of RevOps Live guest Wayne Morris joins host joins host Eddie Reynolds to discuss founder-led sales, unique selling proposition, defining & differentiating idea market fit, product market fit & go-to market fit and much more on this weeks edition of RevOps Live. Who is Wayne Morris? Chief Revenue Officer, Wonderschool Inc Chief Revenue Officer, Guidebook Inc General Manager...

In this episode of RevOps Live guest Rachel Nazhand joins host joins host Eddie Reynolds to discuss business operations, how it relates to revenue operations, and discuss this hot take "Why #RevOps is actually a *type* of #BizOps "  Who is Rachel Nazhand? Experienced Operations Professional, specializing in small business, Series A to Series C, startups and Corporate Environments. VP of Busin...

In this episode of RevOps Live guest Kevin Dorsey   joins host joins host Eddie Reynolds to discuss the role of revenue operations, advising leadership, how do we replicate success, data to reinforce training & much more Who is Kevin Dorsey? 10 Years in Sales Leadership Practice Lead: Revenue Leadership at Winning by Design VP of Inside Sales PatientPop Head of Sales Development & Ena...

In this episode of RevOps Live Toni Hohlbein CEO & Co-Founder of Growblocks joins host Eddie Reynolds to discuss the importance of building a realistic revenue plan, company operations, revenue operations and so much more. To signup for all future events, click here. This episode was recorded on Wednesday December 14th 12:00PM - 1:30PM EST ______________________________________________________...

In this episode of RevOps Live, Doug Landis joins hosts Eddie Reynolds and Gerry Marletta to discuss how RevOps can prepare for the upcoming 2023 recession and much more. To signup for all future events, click here. This episode was recorded on Wednesday November 30th 12:00PM - 1:30PM EST _____________________________________________________________________ STRATEGIC REVENUE OPERATIONS AS A SERVIC...

In this episode of RevOps Live, Darryl Praill joins hosts Eddie Reynolds and Gerry Marletta to discuss the role of a CMO (Chief Marketing Officer), reporting to CROs, why the CEO doesn’t get marketing, sales & marketing alignment, insights into the best in class revenue teams & much more. Who is Darryl Praill? ★ 2020 Top 10 SaaS Branding Expert ★ Voted Top 3 Marketer on LinkedIn ★ Top 50 S...

In this episode of RevOps Live, Channing Ferrer joins host Eddie Reynolds to analyze pipeline, an in-depth discussion on MQLs, inbound vs. outbound and more.  To signup for all future events, click here. This episode was recorded on Wednesday November 2nd 12:00PM - 1:30PM EST _____________________________________________________________________ STRATEGIC REVENUE OPERATIONS AS A SERVICE ● Webs...

In this episode of RevOps Live Eddie Reynolds and Mallory Lee draw on their years of experience to discuss revenue operations, marketing operations, the CMO role vs. CRO role, how to unify goals and metrics, dealing with conflict on disconnected teams and MORE.  To signup for all future events, click here. This episode was recorded on Wednesday October 26th 12:00PM - 1:30PM EST ______________...

Today Eddie & Gerry dive into the topic of salesforce, sales pipeline, data, business insights and how to create more effective salespeople. ➤This episode was recorded on Oct. 19th, 2022 Hosted by Eddie Reynolds CEO & Revenue Operations Strategy Consultant for Union Square Consulting. Featuring Gerry Marletta Director of Delivery at Union Square Consulting. ________________________________...

"What is the most effective way to align RevOps with Leadership" "What do you think RevOps can do to help inform Leadership and save time?" To answer these questions, we bring you RevOps Live #6 recorded Tuesday Oct 11 - 12:00 PM - 1:30 PM EST. Hosted by our Founder and CEO, Eddie Reynolds, he interviewed Kevin Mulrane, 7-time CRO and sales leader, to talk about how he's aligned Revenue Operations...

Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Rob Levey VP Revenue Operations at Monotype . Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed...

Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Heather Robinette Revenue Operations Manager of Asite. In this live recorded episode Eddie and Heather discuss all things RevOps and how it plays a strategic role in company growth. Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use As...

Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Scott Stouffer CEO and Founder of scaleMatters. In this live recorded episode the pair discuss Revenue Data Analytics, why it matters for early and growth stage B2B companies and how to trust the data. Scott draws on his years of experience to discuss the importance of RevOps and debate the best growth strategies for e...

Hosted by our Founder and CEO, Eddie Reynolds, he interviewed Rachel Nazhand, 5x High-Growth Operator | SaaS Executive | Vice President, Business Operations at Zelis and with her wealth of knowledge we take a deep dive into being a solo contributor. To signup for all future events, click here. _____________________________________________________________________ STRATEGIC REVENUE OPERATIONS AS A S...

CEO and Founder of scaleMatters Scott Stouffer draws on his years of experience to discuss the importance of RevOps and debate the best growth strategies for early and growth stage B2B companies. Hosted by Eddie Reynolds CEO and Founder of Union Square Consulting . What is scaleMatters ? scaleMatters offers comprehensive RevOps-as-a-Service for early and growth stage B2B companies.  It's the...