GTM Expertise

Interview with Caren Cioffi, Founder, AgendaHero In this episode, Caren Cioffi shares her entrepreneurial journey with a spotlight on one of the toughest challenges for startups: pricing and packaging. She reflects on the hurdles of securing that very first customer, the emotional high that comes with it, and the invaluable lessons learned from early adopters. Caren underscores the importance of s...

Interview with Alberto Gomez, Chief Product Officer at Checkly In this episode, Alberto shares his journey from software developer to Chief Product Officer at Checkly, reflecting on the central role of customer focus in effective product management. He discusses the challenges of sustaining this focus as companies grow, the complex dynamics between product and sales teams, and the key signals that...

Interview with Bea Alonso, Product Marketing Consultant In this episode, Bea Alonso draws on her extensive experience in product marketing and go-to-market (GTM) strategies to share practical insights for founders and business leaders. She highlights the importance of deeply understanding market needs, driving internal alignment, and staying adaptable as strategies evolve. The conversation touches...

Interview with Kat Wendelstadt, Co-Founder, GTME.AI In this episode, Kat shares her journey from corporate marketing roles to becoming a startup founder and entrepreneur. She opens up about the realities of startup life—the importance of go-to-market strategies, the challenges of raising capital, and the constant balancing act between work and family. Kat highlights why building strong investor re...

Interview with Stephen Halpin, Founder, PortfolioXD In this episode, Ben Morrell and Stephen Halpin dive into the world of fractional leadership and its rising importance for startups. They discuss how fractional leaders bring specialized expertise, mentorship, and flexibility—helping companies scale without the cost and commitment of full-time hires. The conversation explores the role of investor...

Interview with Mark Stanton, CRO, Shorthand In this episode, Mark Stanton reflects on his journey from a technical background to leading SaaS teams across the Asia Pacific (APAC) region. He shares insights into the incredible diversity of APAC markets, the importance of understanding local cultures, and why tailored strategies are essential for success. Mark emphasizes the power of relationship-bu...

Interview with Margaret Davies, VP Sales & Marketing, Synamedia In this episode, Ben Morrell and Margaret Davies dive into the complexities of sales and go-to-market strategy, with a special focus on the startup landscape. Drawing on her deep experience in B2B technology sales and marketing, Margaret shares the foundational building blocks for scaling effectively—from understanding customer ne...

Interview with Shirin Shahin, Founder and Product Marketing Consultant at Shirin Shahin In this episode, Shirin Shahin draws on her extensive background in product marketing to share lessons from her journey spanning corporate roles to consulting. She unpacks the evolution of the function, emphasizing the power of narrative, positioning, and messaging, as well as the growing relevance of founder-l...

Interview with Mark Little, CEO and Cofounder at Subcast In this episode, Mark Little shares his journey from a successful corporate career in FMCG to founding the fintech startup Pynk, built around the power of crowd wisdom in investing. He opens up about the challenges of navigating regulation, the importance of raising capital, and the complexities of co-founder dynamics. Mark reflects on the e...

Interview with Luke Gaydon, CEO and Co-founder at Youdo In this episode, Luke Gaydon, CEO and co-founder of Youdo, takes us through his entrepreneurial journey—from the early days of launching the company to the hard-won lessons of finding product-market fit. He reflects on the pivotal shift from a B2C model to a B2B approach centered on sustainability and the importance of aligning with the right...

Interview with Meredith Tretiak, Founder and CEO at RYLA In this episode, Meredith Tretiak explores why building a strong community is a cornerstone of any go-to-market strategy. Drawing on her experience in mobile apps and Web3, she highlights how communities can drive marketing impact, deepen audience engagement, and shape valuable product feedback. Meredith shares practical advice for entrepren...

Interview with Andy Feinberg, Managing Partner, Argon Ventures In this episode, Andy Feinberg breaks down the critical role founders play in shaping the go-to-market strategy of early-stage companies. He shares why patience in product development matters, how deeply understanding customer needs can set the foundation for success, and why founder involvement in early sales is non-negotiable. The co...

GTM Expertise Interview with Tomer Azenkot, CEO of Vee24 In this episode, Tomer Azenkot, CEO of Vee24, opens up about what it really takes to build and scale a high-performing sales team. He shares why hiring the right people goes far beyond resumes, how to keep teams motivated beyond compensation, and why patience is a critical ingredient in the sales process. Tomer also explores the role of mean...

In this conversation, Ben Morrell and Andrew Wierzan discuss the critical role of mentorship in career development, particularly in the context of sales and technology. Andrew shares his journey, emphasising the importance of foundational knowledge, the evolution of sales strategies, and the significance of building trust and relationships. They explore the transition from founder-led sales to mor...

In this conversation, Britta shares her journey from the corporate world to becoming the Chief Flower Officer at Prijma Petals. She discusses the challenges and opportunities she faced while transitioning to entrepreneurship, the importance of customer feedback, and the lessons learned in sales and marketing. Britta emphasizes the significance of understanding financials and finding passion in one...

In this conversation, Volker shares his journey from Germany to becoming a sales leader and coach, emphasizing the importance of alignment in leadership and the role of emotional intelligence. He discusses the challenges startups face in maintaining feedback loops, navigating founder dynamics, and creating a positive company culture. Volker highlights the necessity of open communication and regula...

In this conversation, Caren Cioffi shares her entrepreneurial journey, focusing on the critical aspects of pricing and packaging for startups. She discusses the challenges of securing the first customer, the emotional impact of that milestone, and the importance of learning from early adopters. Caren emphasizes the need for flexibility in pricing strategies as markets evolve and highlights the sig...

In this conversation, Alberto shares his journey from software developer to Chief Product Officer at Checkly, emphasizing the importance of customer focus in product management. He discusses the challenges of maintaining this focus as companies scale, the dynamics between product and sales teams, and the signals that indicate product market fit. Alberto also offers valuable advice for aspiring pro...

In this conversation, Bea Alonso shares her extensive experience in product marketing and go-to-market (GTM) strategies. She emphasises the importance of understanding market needs, aligning teams, and adapting strategies as necessary. Common mistakes in GTM execution are discussed, along with the differences in approach based on company size. Bea also provides valuable advice for first-time found...

In this conversation, Kat shares her journey from corporate marketing roles to becoming a successful entrepreneur and startup founder. Kat discusses the realities of startup life, including the importance of go-to-market strategies, the challenges of raising capital, and the balance between work and family. Kat emphasizes the significance of building strong relationships with investors and the nee...

In this conversation, Ben Morrell and Stephen Halpin explore the concept of fractional leadership, discussing its benefits for businesses, particularly in the startup phase. They delve into how fractional leaders can provide specialized skills, mentorship, and flexibility, allowing companies to scale effectively without the burden of full-time hires. The discussion also highlights the importance o...

In this conversation, Mark Stanton shares his extensive experience in the Asia Pacific (APAC) region, discussing his journey from a technical background to leading teams in the SaaS industry. He emphasizes the diversity of the APAC markets, the importance of understanding local cultures, and the need for tailored strategies when entering these markets. Mark highlights the significance of building...

In this conversation, Ben Morrell and Margaret Davies discuss the intricacies of sales and market strategy, particularly in the context of startups. Margaret shares her extensive experience in B2B technology sales and marketing, emphasizing the foundational elements necessary for scaling go-to-market strategies. They explore the importance of understanding customer needs, establishing effective sa...

In this conversation, Shirin Shahin shares her extensive experience in product marketing, discussing her career journey from corporate roles to consulting. She highlights the evolution of product marketing, the importance of narrative, positioning, and messaging, and the trends in founder-led sales. Shirin emphasizes the need for early engagement in product marketing, the significance of reflectio...

In this conversation, Mark Little shares his journey from a successful corporate career in the FMCG sector to becoming a startup founder in the fintech space. He discusses the challenges and lessons learned while building his startup, Pynk, which aimed to leverage crowd wisdom for investment decisions. Mark reflects on the regulatory hurdles faced in the fintech industry, the importance of raising...